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LED Lighting Market
Overview

Summit Technology

January 9, 2013

1
Company Business Model
•

Marketing Branch




•

Advise Clients Worldwide on Technology and Product
Marketing, Marketing Strategy and Social Media
Marketing
Market and Distribute Consumer Products in the US and
Worldwide for Manufacturing Partners Looking for Market
Expansion and Sales Growth

Product and Technology Branch


Develop and Market Innovative Consumer Products



Bring Advanced Technologies and Medical Research from
Top US Universities to the World’s Market

Summit Technology

January 9, 2013

2
MARKET OPPORTUNITIES FOR
LED LIGHTING
Summit Technology

January 9, 2013

3
Now is the Time for LED
Lighting Opportunity
•

Global Warming Has Created a
Huge Need for Conserving Energy,
Especially for Lighting

•

Leading Market Trends Show that
the Big Worldwide Switch to LED
Lighting Will Realize by 2013-2014

•

This is THE OPPORTUNITY to
Become the Leader in China,
America, Europe and Africa

Summit Technology

January 9, 2013

4
Key Barriers for LED
Adoption
•

Up-Front Cost


•

High Up-Front Costs and Long Return
on Investment

Shares of Awareness


Lack of Consumer Education



Consumer Confused about Long-Term
Economic and Social Benefits of LED

Summit Technology

January 9, 2013

5
Current State of Market
Adoption
•

The BIGGEST
Market
Opportunities
Are Still Open

•

Must Act NOW
to Capture Them


Build
Awareness



Build “Brand”



Capture
Market Share

Summit Technology

January 9, 2013

6
LED Lighting Market
Segments
•

Entertainment

•

Architectural Lighting

•

Commercial & Retail Display

•

Commercial & Industrial Lighting

•

Municipal Street Lighting

•

Residential & Decorative Lighting

Summit Technology

January 9, 2013

7
How To Differentiate in
LED Lighting
•

Better LED Lighting Products



Higher Brightness



Longer Life



Advanced Packaging



•

Increased LED Efficiency

Better Heat Removal

Large Scale Manufacturing


Competitive prices against Cree, Philips, GE, etc.



Distribution channels – industrial and retail

Summit Technology

January 9, 2013

8
To Increase LED
Efficiency and Brightness
•

Advanced research
in



Advanced LED
fabrication processes



•

New materials for LED

Modern LED packaging

We can assemble a
large team of
experts

Summit Technology

January 9, 2013

9
To Achieve Higher
Efficiency and Brightness
•

Expertise in LED driver
IC



Fast switching



Reliable



•

High efficiency

Low cost

Expertise in LED power
supply & distribution


Increased efficiency



Better heat conduction

Summit Technology

January 9, 2013

10
For Advanced Packaging
and Better Heat Removal
• Materials expertise
to make




brighter LEDs,
better packages, and
achieve more heat
removal than the
competition

Summit Technology

January 9, 2013

11
Advanced OLED
Technology
•

OLED (Organic LED) is
the future technology
for lower cost

•

Advanced research on
materials and process is
happening

Summit Technology

January 9, 2013

12
LED LIGHTING PRODUCTS
IN AMERICA, EUROPE AND
AFRICA
Summit Technology

January 9, 2013

13
LED Products in America
•

2013 is the year
when LED lighting
becomes widely
adopted in
America


Starting with
industrial and
commercial, after
street lighting

Summit Technology

January 9, 2013

14
Huge Market Opportunity
in America
•

Now is the
time to
invest to
market LED
lighting in
America

•

Growth will
accelerate by
2014

Summit Technology

January 9, 2013

15
Need to Start Now to
Capture Market Opportunity

Source: US
Department of
Energy

Summit Technology

January 9, 2013

16
LED Lighting Market
Segments in America
•

Biggest targets:
Residential and
Commercial lightings

•

Residential lighting
has the highest
volume

•

Commercial lighting
has smaller volume
but double the
energy use

Summit Technology

January 9, 2013

17
LED Products in Europe
• European
lighting
market is
bigger
than both
America
and China
markets
Summit Technology

January 9, 2013

18
European LED Lighting Market
Will See Strong Growth

Summit Technology

January 9, 2013

19
Target the Richest 20
Countries
•

The switch to LED lighting
is caused by awareness of
energy saving and high
electricity price

•

Market is currently
dominated by Philips and
General Electric

•

Need to penetrate the
markets with excellent price
and quality

•

Europeans prefer warm
white and yellow white
(2500-2700K)
Summit Technology

January 9, 2013

20
LED Products in Africa
• Africa market
is still very
small but will
see high
growth rate of
53%

Summit Technology

January 9, 2013

21
Target the 20 Richest
Countries

Summit Technology

January 9, 2013

22
Summary
• The LED lighting markets for America,
Europe and Africa are about to grow very
fast
• Contact Summit Technology Consulting
Group for updated and full report

Summit Technology

January 9, 2013

23
For More Information
• Summit Technology Group US Office


Email: kl@summit-technology.com

• Summit Technology Group Hong Kong
Office


Email: samathea@summit-technology.com

Summit Technology

January 9, 2013

24

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Summit technology led lighting market overview

  • 1. LED Lighting Market Overview Summit Technology January 9, 2013 1
  • 2. Company Business Model • Marketing Branch   • Advise Clients Worldwide on Technology and Product Marketing, Marketing Strategy and Social Media Marketing Market and Distribute Consumer Products in the US and Worldwide for Manufacturing Partners Looking for Market Expansion and Sales Growth Product and Technology Branch  Develop and Market Innovative Consumer Products  Bring Advanced Technologies and Medical Research from Top US Universities to the World’s Market Summit Technology January 9, 2013 2
  • 3. MARKET OPPORTUNITIES FOR LED LIGHTING Summit Technology January 9, 2013 3
  • 4. Now is the Time for LED Lighting Opportunity • Global Warming Has Created a Huge Need for Conserving Energy, Especially for Lighting • Leading Market Trends Show that the Big Worldwide Switch to LED Lighting Will Realize by 2013-2014 • This is THE OPPORTUNITY to Become the Leader in China, America, Europe and Africa Summit Technology January 9, 2013 4
  • 5. Key Barriers for LED Adoption • Up-Front Cost  • High Up-Front Costs and Long Return on Investment Shares of Awareness  Lack of Consumer Education  Consumer Confused about Long-Term Economic and Social Benefits of LED Summit Technology January 9, 2013 5
  • 6. Current State of Market Adoption • The BIGGEST Market Opportunities Are Still Open • Must Act NOW to Capture Them  Build Awareness  Build “Brand”  Capture Market Share Summit Technology January 9, 2013 6
  • 7. LED Lighting Market Segments • Entertainment • Architectural Lighting • Commercial & Retail Display • Commercial & Industrial Lighting • Municipal Street Lighting • Residential & Decorative Lighting Summit Technology January 9, 2013 7
  • 8. How To Differentiate in LED Lighting • Better LED Lighting Products   Higher Brightness  Longer Life  Advanced Packaging  • Increased LED Efficiency Better Heat Removal Large Scale Manufacturing  Competitive prices against Cree, Philips, GE, etc.  Distribution channels – industrial and retail Summit Technology January 9, 2013 8
  • 9. To Increase LED Efficiency and Brightness • Advanced research in   Advanced LED fabrication processes  • New materials for LED Modern LED packaging We can assemble a large team of experts Summit Technology January 9, 2013 9
  • 10. To Achieve Higher Efficiency and Brightness • Expertise in LED driver IC   Fast switching  Reliable  • High efficiency Low cost Expertise in LED power supply & distribution  Increased efficiency  Better heat conduction Summit Technology January 9, 2013 10
  • 11. For Advanced Packaging and Better Heat Removal • Materials expertise to make    brighter LEDs, better packages, and achieve more heat removal than the competition Summit Technology January 9, 2013 11
  • 12. Advanced OLED Technology • OLED (Organic LED) is the future technology for lower cost • Advanced research on materials and process is happening Summit Technology January 9, 2013 12
  • 13. LED LIGHTING PRODUCTS IN AMERICA, EUROPE AND AFRICA Summit Technology January 9, 2013 13
  • 14. LED Products in America • 2013 is the year when LED lighting becomes widely adopted in America  Starting with industrial and commercial, after street lighting Summit Technology January 9, 2013 14
  • 15. Huge Market Opportunity in America • Now is the time to invest to market LED lighting in America • Growth will accelerate by 2014 Summit Technology January 9, 2013 15
  • 16. Need to Start Now to Capture Market Opportunity Source: US Department of Energy Summit Technology January 9, 2013 16
  • 17. LED Lighting Market Segments in America • Biggest targets: Residential and Commercial lightings • Residential lighting has the highest volume • Commercial lighting has smaller volume but double the energy use Summit Technology January 9, 2013 17
  • 18. LED Products in Europe • European lighting market is bigger than both America and China markets Summit Technology January 9, 2013 18
  • 19. European LED Lighting Market Will See Strong Growth Summit Technology January 9, 2013 19
  • 20. Target the Richest 20 Countries • The switch to LED lighting is caused by awareness of energy saving and high electricity price • Market is currently dominated by Philips and General Electric • Need to penetrate the markets with excellent price and quality • Europeans prefer warm white and yellow white (2500-2700K) Summit Technology January 9, 2013 20
  • 21. LED Products in Africa • Africa market is still very small but will see high growth rate of 53% Summit Technology January 9, 2013 21
  • 22. Target the 20 Richest Countries Summit Technology January 9, 2013 22
  • 23. Summary • The LED lighting markets for America, Europe and Africa are about to grow very fast • Contact Summit Technology Consulting Group for updated and full report Summit Technology January 9, 2013 23
  • 24. For More Information • Summit Technology Group US Office  Email: kl@summit-technology.com • Summit Technology Group Hong Kong Office  Email: samathea@summit-technology.com Summit Technology January 9, 2013 24