Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. Digital Marketing Strategy
30
3
2022
Colorful Minds
Agency

2. Brief
Objective: Awareness for Brand, Programs & Services
Buyer Persona:
● Men & Women
● Age range: 45-74
● Los Angeles, California
● Upper Class (Corporate/Celebrities/Entrepreneurs)
● Health Care & Wellness
One Year Plan
Media spending budget available: $ 1.000.000

3. Research
Areas that need improvement:
➔ Approachable but not formal tone of voice
➔ Post more regularly (comparison to UCLA)
➔ Paid ads look like organic posts
➔ Improve Ads results
➔ Advertise more on hard facts & generic services, than on medical personnel
➔ Improve reputation

4. Concept’s Schedule
Calendar: Division of Cedar Sinai services in 12 sections / one for each month
Jan
2023
May
2023
Feb
2023
Mar
2023
Jun
2023
Apr
2023
Jul
2023
Sept
2023
Aug
2023
Nov
2023
Oct
2023
Dec
2023
Cancer
Obstetrics/
Maternity
Heart Pediatrics Neurology Orthopedics
Urgent Care Lung Primary Care Women’s Health Digestive &
Liver Spine

5. Creative Concept
Icon
Motto
&
Tagline
Based on
the proposed
creative
concept

6. Content Marketing
16 exclusive articles per month, 4 on each publisher,
written and signed by the hospital’s medical staff.
Publishers:
➔ Health.com (6M Total Visitors per month)
➔ Los Angeles Times (40M Total Visitors per month)
➔ Healthline.com (260M Total Visitors per month)
➔ USNews.com (8.5M Total Visitors per month)
● Wellness Tips
● Prevention
● Statistics and Infographics on each monthly theme
● New treatments
● New technology
Each article will be shared in the hospital’s social media 2
times per month.

7. Social Media Marketing
Proposed Content:
Patients Testimonials (Video/Image/Podcast)
Hospital Space(Video/Image)
Monthly Theme Introduction
Doctors Success Stories (Video/Image/Podcast)
Wellness Tips/Useful Tips (Video/Image/Podcast)
Infographic with statistics

8. Facebook: 1 post daily
Instagram: 1 post daily and
a stories series based on
the same subject
Linkedin: 1 post daily
Twitter: 2 posts weekly
Youtube: 20 videos/podcasts
per month
Quora: daily responses to
relevant questions
Total Social Media Posts

9. Advertising Campaigns
➔ Facebook Ads
Awareness, Engagement and Traffic Campaigns based on monthly themes
➔ Google Search Ads
Ads based on most searched relevant keywords
➔ Google Display Ads
Banners based on monthly themes, directing to the respective landing pages
➔ Premium Publishers Ads
Rich media ads, Native Articles & Advertorials based on monthly themes in selected
targeted publishers e.g. Health, USNews, LA Times, Healthline

10. Media Plan

11. Ads Creatives

12. Influencer Marketing K
A
S
E
Y
A
L
T
M
A
N

13. Timeline & Budget
➔ Media Spend: 1.000.000$
➔ Production Fee: 200.000$
➔ Management Fee: 150.000$
Estimated Impressions: 184.632.000
Jan
2023
Feb
2023
Mar
2023
Apr
2023
May
2023
Jun
2023
Jul
2023
Aug
2023
Sept
2023
Oct
2023
Nov
2023
Dec
2023
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer
Facebook Ads
Google Display Ads
Google Search
Premium Publishers
Influencer

14. Media Plan

15. Team Members

16. THANK YOU!