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Out of your silo!
      ...with rNews
Rune Smistad, MediArena, Media 3.0, 11. mai 2011
       Inspired by Evan Sandhaus, Lead Architect, Semantic Platforms,
          The New York Times Company. http://slidesha.re/jd8uLM
Today
Content read in own context
Tomorrow
Content read in other context
More precisely:

• aggregation / enrichment
• syndication
• IPR
• capitalization
Content need to be
      data

  Presentation and
  sharing must be
handled by metadata
One possible solution


• rNews   (...and datagartneriet)
rNews

• rNews is NOT a software
• rNews is a linked data standard developed
  by IPTC, with direct support for their
  other metadata standards. It open for your
  additions and definitions.
RDFa - Resource
Description Framework
• In theory RDF is a flexible extensible format
  for expressing and sharing knowledge.
• Problem with the theory - The Web shares
  “knowledge” using HTML.
• Solution: RDFa - a W3C standard for
  embedding RDF triples within standard
  HTML documents.

         +   <HTML/>          =   RDFa
rNews at work
TickerSymbol                                    Person                  Location




                                              subclassOf                subclassOf
hasTickerSymbol




                  subclassOf                               subclassOf



                                                                        Concept
Organization                                    Party
                  createdBy


                                          createdBy
                                         providedBy         taggedBy
                                      copyrightedBy
                                          hasSource
                                      contributedBy
                                hasAccountableParty


 Comment          discussedBy                              subclassOf

                                                                        depictedBy
                                              NewsItem
                                                                         Media
  Headline

Hed               headlinedBy                              subclassOf
keyword:
                               triples
Data Triple                         Object Triple

    http://                              http://
www.iptc.org/                        www.iptc.org/
authority/per/                       authority/per/
stuart_myles                         stuart_myles
         demo:twitterHandle




                                             owl:sameAs
                                          http://
  @mr_awesome                         facebook.com/
                                       stuart_myles




  Literal                                URI
?
=    Search engines, social
     networks, aggregators
     and other sites only
     see the Display Tier,
     and cannot leverage
     the underlying
     structure of the data.
med Linked Data og
              rNews
   Structured data
                           Tekst
                            Tekst
   non structured
   data


 Without structured data search engines, social networks
 and other sites cannot attractively format links back to our
 site, potentially decreasing referral traffic.
RDFa in action                                                              http://
                                                                                                www.iptc.org/
                                                                                                authority/per/
                                                                                                stuart_myles



<!DOCTYPE




                                                                                                         rdf:type
   html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN"
   "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd">
<html
   xmlns="http://www.w3.org/1999/xhtml"
   xmlns:owl="http://www.w3.org/2002/07/owl#"                                                    demo:person
   xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns"
   xmlns:demo="http://www.iptc.org/demo/ns/" >
   <head>...</head>
   <body>
       <div typeof="demo:person" class="profile" about="http://iptc.org/authority/per/stuart_myles">
           <p>Stuart Myles</p>
           <p>Title: <span property="demo:hasTitle">Deputy Director Schema Standards</span></p>
           <p>Employer: <span property="demo:worksFor">Associated Press</span></p>
           <p>Office Located In: <span property="demo:officeLocatedIn">Manhattan, NY</span></p>
           <p>Resides In: <span property="demo:residesIn">Northeastern United States</span></p>
           <p>Email Address: <span property="demo:emailAddress">xxx@ap.org</span></p>
           <p>Twitter Handle: <span property="demo:twitter_handle">@mr_awesome</span></p>
           <p><a rel="owl:sameAs" href="http://facebook.com/stuart_myles">Facebook</a></p>
       </div>
   </body>
<HTML+RDFa/>




     RDFa
    distiller
Roadmap to the future:
1. Implement rNews standard and show
   content as RDFa (and let datamarket.com
   search your events)
2. Use external, shared metadata
3. Business model where IPR is handled by
   metadata
  New context for your content and
  enrichment of your own context.
LOD star scheme
  reference
What can we do?
• We are building a technological
  infrastructure in Bergen for shared
  metadata/vocabularies and entrance to the
  Linked Data cloud.
• rNews use IPTC - we already have the
  IPTC standard in our RDF store, with
  possibilites for editing, sharing.
What can you do?
• Look through the IPTC/rNEWS standard
  http://dev.iptc.org/rnews
• Visit medialab.datagartneriet.no (monday)
• Contact us at MediArena:
 •   rune@mediarena.no, anders@mediarena.no

• Follow us
 •   @bergenmediarena

 •   #mediefremtid
One more thing...
We establish a
developer forum in
   Bergen today
   Tonight, 18-20, at The Hub

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rNews - towards structured data websites

  • 1. Out of your silo! ...with rNews Rune Smistad, MediArena, Media 3.0, 11. mai 2011 Inspired by Evan Sandhaus, Lead Architect, Semantic Platforms, The New York Times Company. http://slidesha.re/jd8uLM
  • 3. Content read in own context
  • 5. Content read in other context
  • 6. More precisely: • aggregation / enrichment • syndication • IPR • capitalization
  • 7. Content need to be data Presentation and sharing must be handled by metadata
  • 8. One possible solution • rNews (...and datagartneriet)
  • 9. rNews • rNews is NOT a software • rNews is a linked data standard developed by IPTC, with direct support for their other metadata standards. It open for your additions and definitions.
  • 10. RDFa - Resource Description Framework • In theory RDF is a flexible extensible format for expressing and sharing knowledge. • Problem with the theory - The Web shares “knowledge” using HTML. • Solution: RDFa - a W3C standard for embedding RDF triples within standard HTML documents. + <HTML/> = RDFa
  • 12. TickerSymbol Person Location subclassOf subclassOf hasTickerSymbol subclassOf subclassOf Concept Organization Party createdBy createdBy providedBy taggedBy copyrightedBy hasSource contributedBy hasAccountableParty Comment discussedBy subclassOf depictedBy NewsItem Media Headline Hed headlinedBy subclassOf
  • 13. keyword: triples Data Triple Object Triple http:// http:// www.iptc.org/ www.iptc.org/ authority/per/ authority/per/ stuart_myles stuart_myles demo:twitterHandle owl:sameAs http:// @mr_awesome facebook.com/ stuart_myles Literal URI
  • 14. ? =  Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data.
  • 15. med Linked Data og rNews Structured data Tekst Tekst non structured data  Without structured data search engines, social networks and other sites cannot attractively format links back to our site, potentially decreasing referral traffic.
  • 16. RDFa in action http:// www.iptc.org/ authority/per/ stuart_myles <!DOCTYPE rdf:type html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:owl="http://www.w3.org/2002/07/owl#" demo:person xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns" xmlns:demo="http://www.iptc.org/demo/ns/" > <head>...</head> <body> <div typeof="demo:person" class="profile" about="http://iptc.org/authority/per/stuart_myles"> <p>Stuart Myles</p> <p>Title: <span property="demo:hasTitle">Deputy Director Schema Standards</span></p> <p>Employer: <span property="demo:worksFor">Associated Press</span></p> <p>Office Located In: <span property="demo:officeLocatedIn">Manhattan, NY</span></p> <p>Resides In: <span property="demo:residesIn">Northeastern United States</span></p> <p>Email Address: <span property="demo:emailAddress">xxx@ap.org</span></p> <p>Twitter Handle: <span property="demo:twitter_handle">@mr_awesome</span></p> <p><a rel="owl:sameAs" href="http://facebook.com/stuart_myles">Facebook</a></p> </div> </body>
  • 17. <HTML+RDFa/> RDFa distiller
  • 18. Roadmap to the future: 1. Implement rNews standard and show content as RDFa (and let datamarket.com search your events) 2. Use external, shared metadata 3. Business model where IPR is handled by metadata New context for your content and enrichment of your own context.
  • 19. LOD star scheme reference
  • 20. What can we do? • We are building a technological infrastructure in Bergen for shared metadata/vocabularies and entrance to the Linked Data cloud. • rNews use IPTC - we already have the IPTC standard in our RDF store, with possibilites for editing, sharing.
  • 21. What can you do? • Look through the IPTC/rNEWS standard http://dev.iptc.org/rnews • Visit medialab.datagartneriet.no (monday) • Contact us at MediArena: • rune@mediarena.no, anders@mediarena.no • Follow us • @bergenmediarena • #mediefremtid
  • 23. We establish a developer forum in Bergen today Tonight, 18-20, at The Hub

Notas del editor

  1. The title should be &amp;#xAB;on the road to what?&amp;#xBB; \nI hope it is on the way from theory to practise\n
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  5. Flipboard is not necessarily the future, but: \nYour own context might not present your content in th best way for all user groups\n\n
  6. Think the unthinkable? \nAs long as IPR and tracking is handled, why not?\n
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  9. we are not the solution, but a way to enter the semantic web\n
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  12. all the components on this page now about each other, and can be asked\n
  13. this is how it looks schematically\n
  14. thats how page elements know about each other\n
  15. to further explain\n
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