Seminar on Sustainable Tourism Businesses Do you think short-term profit or long-term sustainability? Have you found ways of reducing the amount of natural resources your business consumes and the amount of waste pollution you produce? Are the values of environmentally friendly, considerate to society (especially those affected by your organization’s existence) and being profitable while being so engrained into your decision making? Are you looking for an opportunity to use an appropriate, easy-to- implement business model for the sustainable but efficient management of your company? Do you support the idea that business people should take more responsibility for sustainability? Join us at this one-day seminar where together we consider and discuss the exciting, challenging 4C Model for measurable managerial results and continual growth and improvement of your tourism business You will also learn that by means of an external audit you may attain a displayable certificate for sustainable management of your company For more information about the content of the seminar and the presenters, visit our website: www.kontrei-audit.co.za or phone 021-8711715

1. Is your
Tourism Business
sustainable?
Sustain the furure of life

2. Sustain the future of life

3. Sustain the future of life

4. Sustain the future of life
“Sustainable
Development” is meeting the
needs of the present without
compromising the ability of
future generations to meet their
own needs.

5. Sustainable Tourism Products
are products which operate in harmony
with local environment, community, and
cultures, so that these become the
permanent beneficiaries.
Sustain the future of life

6. Sustain the future of life
The Global Economy and Sustainability
• Focus today is only on maximum profit
• Gaps between rich and poor are increasing
•Raw materials and energy sources are exhausted
•Pollution is overwhelming
• Sustainability an obstacle in the way of economic
growth
• Relationship between global environment and
local businesses is not understood
• Accelerate and brake is our metaphor

7. The Economy IN the Environment
(My Business in my area/Kontrei)
Sustain the future of life
THE ENVIRONMENT
(My Kontrei)
THE ECONOMY
(My Business)

8. Why are we here?
• Provide you with The 4C Management Model
• This model will show you where your business are now
with regard to sustainability
• It will show you how and where to improve
• An external audit to acknowledge your progress
• Follow-up audit to encourage continuous improvement
• Assist and equip you to make your business a model
destination for visitors – get national and international
acclaim
Sustain the future of life

9. Sustain the future of life
My Sustainable Business
COMPANY
CONSERVATION
COMMUNITY
CUSTOMER
MY SUSTAINABLE BUSINESS

10. Sustain the future of life
4 C’s
- Stakeholders -
• Conservation : of natural and cultural resources used
for tourism production.
• Community : enhancing benefits for host
communities at tourism destinations.
• Customer : ethical consumption of authentic sense
of place experiences.
• Company : managing the long term sustainability
of its tourism business.

11. Sustain the future of life
The Strategic Tool
• 20 Key Questions
Based on the 4 stakeholders ( the 4C’s.)
• C1: Conservation = 10 Questions
• C2: Community = 4 Questions
• C3: Customer = 5 Questions
• C4: Company = 1 Question
Total = 20

12. KONTREI AUDIT
Sustain the future of life
Kontrei Audit is a South African tourism verification
audit, certifying the unique, pro-active contribution of
your company to sustainable tourism.
We use a simple, valid, reliable and affordable, external
audit linked to international marketing exposure.

13. Sustain the future of life
Benefits for the Consumer
•Provides tourists with environmentally and
socially responsible choices
•Increased public awareness of responsible
business practices
•Alert tourists to environmental and social issues
in an area, allowing them to act more
respectfully or contribute to solutions
•Certified businesses tend to offer better quality
service

14. Sustain the future of life
Member Benefits
•A step by step process for embedding
sustainability in your business
•Newsletter with hints, tips and examples of best
practice from other Kontrei members
•Option to attend Kontrei Audit training and
networking events
•The right to display Logo on their website,
publicity and marketing materials

15. Sustain the future of life
Continued…..
•Features on Kontrei Traveller Website and
online brochure for promotion to customers
•Can advertise certified status with Kontrei
Traveller as preferred product/members
•Automatically features on online travel agent
partner websites such as Book Different and
Expedia
•Range of resource and support materials, as
well as advice on aspects of tourism
development available

16. Sustain the furure of life
Now
let us sustain the future of life
Thank You