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The Future of Social Media
with Amanda from Koogar
From this…
To this…
Depends on
Target Audience and
business Message
Create an
Experience
Top 2 questions I’m asked…
A customer journey is a targeted and measurable
representation of every experience your
customers have with you
What is a Customer Journey?
Meaning of Marketing
Touchpoints
7 – 15 (+15)
90
Brief History of Social Media
• 1978 – Email Marketing
• 1988 – IRC (Internet Relay Chat)
• 1999 – Blogging
• 2000 – FriendsReunited
• 2002 – Linkedin
• 2003 – Photobucket, MySpace
• 2004 – Flickr
• 2005 – Facebook
• 2006 – Twitter, Youtube
• 2010 – Instagram
• 2011 – Google+, Snap (a.k.a Snapchat)
Imagine… You’re in your car and…
So where do you begin?
Avatar
Goals for your Avatar
Goals for Products/Services
Research
Touch Points
Empathy Review
Prioritise
Timeline Creation
Testing
Review and Refine
TIP #11 TOP SECRET!
Social Messaging / Chatbots
Authentic Content – It’s all about you!
Virtual / Augmented Reality
Moments
Video
Emotional Content
Marketing isn’t about
Technology…
Its about
Psychology!
Two Exclusive Offers

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The Future of Social Media 2017

Editor's Notes

  1. Unless otherwise noted this document and all content contained herein is copyright Koogar and reproduction of any content for any purpose is prohibited without our prior written agreement. To the fullest extent permitted by UK and International Law we hereby assert all rights and interests in our intellectual property. Any unauthorised use of our content, copyrighted work or trademarks shall be subject to legal remedy.© Koogar Limited 20/10/2013
  2. I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
  3. Unless otherwise noted this document and all content contained herein is copyright Koogar and reproduction of any content for any purpose is prohibited without our prior written agreement. To the fullest extent permitted by UK and International Law we hereby assert all rights and interests in our intellectual property. Any unauthorised use of our content, copyrighted work or trademarks shall be subject to legal remedy.© Koogar Limited 20/10/2013
  4. I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
  5. I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!
  6. I’ve been Amanda and I run a Digital Marketing company based in Liverpool called Koogar. Online we will help you make your mark!