Yaroslav Kotyshov

Moscow, Russian Federation Russian Federation

Head of Integrations at Aviasales / Jetradar

Business analyst, product manager, results-oriented person. Strong in web analytics, conversion optimization, pricing and revenue management. Google Analytics certified professional since 2013. My goal is to improve the online experience of customers and to achieve business results through this improvement. I believe in user-centered design and continuous usability testing. I come up with hypotheses and test them to get insights about customers' behavior. In my opinion, A/B testing is a continuous learning process. And I like to learn. I am focused on converting conclusions based on data analysis to the business decisions that help to increase revenue, reduce costs and increase custome...