50. modularity
• “content wants to be modular”
• Modularity is supported by the standardiza)on of
parts and how they fit with each other
• Although we see a number of important new types of
cultural modularity emerged in soware era, it is
important to remember that modularity is something
that only applies to RSS, social bookmarking, or Web
Services. We are talking about the larger cultural logic
that extends beyond the Web and digital culture.
• What seems to be happening is that the "users”
themselves have been gradually "modularizing”
culture. In other words, modularity has been coming
into mass culture from the outside, so to speak,
rather than being built‐in, as in industrial produc)on.