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Drive Insight From Unstructured Data With Endeca

Supporting slide deck. The entire recording is available at:

There is significant growth of unstructured data being created by consumers and businesses alike, however unstructured forms of data that can be found in sources such as email, social networks and even health records can make it more difficult to organize, manage and analyze the data. 

As a result, this has created a need for companies to seek a solution to explore and analyze both structured and unstructured data. 

What is Unstructured Data? 

Unstructured data has no pre-defined data model and/or does not fit well into relational tables. Typically, there is no identifiable structure – it is text-heavy and generally in free form text. A few examples of this type of data are email, documents, presentations, web content and social media. Due to the explosion and proliferation of the internet and social media, unstructured data is growing exponentially – and companies are looking for better ways to manage this data. 

Join experts from Oracle and KPI Partners for this virtual event that will help us all understand how there can be joint analysis complex structured and unstructured data. Our panelists will explore:

Common challenges with structured & unstructured data
What is Endeca & How does does it fit into the Oracle BI landscape?
What does Endeca mean to me as a customer?
Customer Case Studies / Success Stories


Sid Goel, Partner & BI Architect, KPI Partners

Rick Turco, VP - Oracle Endeca Information Discovery

Rob Dennis, Director - Oracle Endeca Information
Richard Tomlinson, Product Manager - Oracle Endeca Information Discovery

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Drive Insight From Unstructured Data With Endeca

  1. 1. Drive Insight From Diverse & Unstructured Data With Endeca September 25, 2012 Guests: Sid Goel, Partner & BI Architect, KPI Partners Rick Turco, VP - Oracle Endeca Information Discovery Rob Dennis, Director - Oracle Endeca Richard Tomlinson, Product Manager - Oracle Endeca Start Here© KPI Partners Inc. Contact Us 510.818.9480 |
  2. 2. The Challenge ofUnstructured Data 2
  3. 3. Unstructured Data!! Unstructured data is critical to gaining a complete understanding of business processes.!! The cost of putting unstructured data into a structured format (i.e. databases) is too high.!! New questions come up constantly as our business changes.The Leader In Oracle BI & EPM 3
  4. 4. Unstructured Data!! HR: Need to mine employee survey data to get a qualitative view of employee satisfaction.!! Professional Services: Quick ability to search and categorize resumes to find the right consultant for the right project.!! Supply Chain: Analyze supplier data which is constantly changing.!! CRM: Analyze customer comments in my CRM system as well as social media data sources.The Leader In Oracle BI & EPM 4
  5. 5. Transform Data Into Insight Developing Value-Added Decision Support Solutions, Not Just New Technology Deployments Start Here© KPI Partners Inc. Contact Us 510.818.9480 |
  6. 6. About KPI 6
  7. 7. About UsConsulting ServicesEducation & TrainingSupport & MaintenancePre-Built Solutions!! Industry Expertise!! Results Driven!! Client Focused!! Innovation!! World ClassThe Leader In Oracle BI & EPM 7
  8. 8. History 8
  9. 9. History!! KPI Partner founded in 2006!! Founders were members of the Siebel Analytics management team!! First client was IBM!! Staff built from elite talent sourced from Oracle & Siebel engineering!! 2007 - Oracle BI Partner of the Year!! 2008 - Oracle Excellence Award!! 2009 - 200 Successful Deployments!! 2010 - Offshore Operations!! 2011 - Oracle Titan Award!! 2012 – Oracle Excellence Award – Specialized Partner of the YearThe Leader In Oracle BI & EPM 9
  10. 10. Awards & Designations 10
  11. 11. Awards & Designations Oracle Partner Network (OPN) Specialized !! Oracle BI Foundation Specialization !! Oracle BI Applications Specialization Oracle North American Titan Award Business Intelligence Applications SolutionThe Leader In Oracle BI & EPM 11
  12. 12. Consulting Services 12
  13. 13. Consulting ServicesOur Delivery Model Can Be Customized ForYour Needs And Budget!! Oracle Business Intelligence!! Oracle Enterprise Performance Mgmt.!! Systems Implementation!! Quick Start Programs!! Tool Migrations!! Pre-Built Analytics!! Expert Services!! Staff Augmentation!! Blended Shore Delivery ModelThe Leader In Oracle BI & EPM 13
  14. 14. Consulting ServicesWe Work With You To Define Your VisionAnd Requirements For Success ! Needs Analysis ! Vision Workshop ! Onboarding ! The Engagement ! OffboardingThe Leader In Oracle BI & EPM 14
  15. 15. Consulting ServicesWorking Together With Both IT And The BusinessTo Achieve Great Results The video describes the purpose of the KPI Vision Workshop as a meeting of the minds. (1:20)The Leader In Oracle BI & EPM 15
  16. 16. Clients 16
  17. 17. Clients Leader In Oracle BI & EPM 17
  18. 18. Latest Thinking 18
  19. 19. Latest ThinkingThe Most Comprehensive Source Of BI-RelatedThought Leadership On The Internet!! KPI Partners Blog!! Demonstrations & Presentations!! EBooks!! Video Vault!! Webinar Archive!! White Leader In Oracle BI & EPM 19
  20. 20. Contact Us 20
  21. 21. Contact Us Leader In Oracle BI & EPM 21
  22. 22. Contact UsEmail: info@kpipartners.comWeb: World Headquarters North America Offices39899 Balentine Drive New York, NY Minneapolis, MNSuite #375 Chicago, IL San Diego, CA Boston, MA Greensboro, NCNewark, CA 94560Phone: (510) 818-9480 Global Offices Bangalore, India Hyderabad, IndiaThe Leader In Oracle BI & EPM 22
  23. 23. 23
  24. 24. Discovering Opportunitywith UnstructuredAnalyticsIntroduction to Oracle EndecaInformation Discovery(OEID)September 25, 20121 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  25. 25. Agenda !! Introduction to Endeca Information Discovery !! Example Use Case & Demos !! Q&A2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  26. 26. Dialogues Contain Critical, Untapped Insights“Why should I pay a “She saved the project “Competitive pricing is “RT @finwiz. Checkoutchecking fee if other with strong leadership 15% lower than yours video banks don’t charge & building trust with the and they offer Suh-weet!” one?” customer.” discounted shipping.” Customers Workforce 3rd Parties The Public 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  27. 27. New Insights Drive New Opportunities “ ” Customers Workforce •! Revenue & margin" •! Employee retention" •! Customer retention" •! Improved •! Brand perception" productivity" •! Segmentation and •! Hiring& Staffing" targeting" •! Compensation" Impact 3rd Parties The Public •! Revenue & margin" Revenue & margin" •! Public sentiment" •! Operational efficiency" Operational efficiency." •! Trends insight" •! Better partnerships" Better partnerships" •! Brand perception" •! Product positioning" Product positioning." •! Hiring ability"4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  28. 28. Unstructured Data Brings Unique Challenges 90% of the world#s information is unstructured, and it#s growing fast." 90%! " Social Media" Websites " Existing solutions are not enough.! Volume of Data Generated! !! Only capture structured data." !! Challenging to adapt to unstructured$ sources and diverse types." Content Systems,$ !! Optimized for clean, organized data,$ Files, Email " Big Data" not uncertain data quality and value." 10%! 2005! 2010! 2015! Source: IDC 2011" structured" unstructured"5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  29. 29. Extending Business Analytics with Unstructured Data Oracle’s Complete Integrated Analytic Solution Oracle Endeca Information Discovery" Best platform for Unstructured Analytics" Oracle Business Intelligence" Endeca Server" Best platform for integrated ROLAP and MOLAP" Hybrid Search/Analytical Database" Flexible Data Model" BI Server + Essbase" Common Enterprise" Information Model"OLTP & ODS Enterprise Applications Data Warehouse " " " " Unstructured Data" " Systems " (Oracle, SAP, Others)" & Data Marts " Websites! Content Systems," 3rd Party Social Media! Files, Email ! Data! 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  30. 30. Quality Analysis Websites! “WHILE DRIVING 45 MPH, THERE WAS AN UNUSUAL Vehicle DW & PQSS NHTSA" INCREASE IN ENGINE RPM AND THE VEHICLE Applications! ABNORMALLY " ACCELERATED WITHOUT Product Sales" DRIVER INTENT!” Metric: Sale Price! Dimensions: Customer, Product, Dealer, Date! Warranty Claims" " Metric: Claim Count, Labor Cost, Part Cost! Machine Data! Dimensions: Customer, Product, Part, Vehicle Diagnostic Data" Dealer, Date! Warranty Claims!ClaimID! ProdID! "$+&,! Date! -.*&,! ($#(+! "$+&-/*&! 0$1/+-/*&! Data collected from the12324! 506!12325! 507! =4<! =4@! 1=34! 1=44! >*-.*&1! ?422! 1=3<! 1@<@! >*-.*&=! ?<@2! ?=22! ?522! on board computer in the Sales Transactions! ProdID! Wk! -.*&,! $&(! ($#(+! Price! car gives insight to the 506! =@! 1=44! 1234! >*-.*&1! $35,000! mechanics at the time of 507! =A! 1@<@! 253<! >*-.*&=! $22,000! “Why did our warranty claims incident; Insight to failure mode. increase by 40% this quarter? What are Camry owners saying? Supplier Data! What are the industry experts saying about our cars?” Social Media! Part attributes and sourcing information" Consumer Comments and Sentiment" Supplier Parts! “Owned Toyotas all my life Part #! Suplier! "#$%&! $&(! )(#($*(! until my Camry 34554d! "#"!$%&(! )*+!,-./0%&*! 1234! 56764! accelerated on its own. 507455! ,%&8%!99$! :%.*;%! 253<! =46<46! I’m rethinking my choice ..” 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  31. 31. Discovery Application Lifecycle Building applications in days, not months Diverse and changing Automatically unified in Oracle Interactive search, navigationinformation integrated and Endeca Server – no predefined Drag-and-drop application and visualization for enriched via ETL model required composition in Studio exploration and analysisStructuredSemi-StructuredUnstructured Iterate 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
  32. 32. 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.