1. Using Podcasts to Promote Hidden
Treasures in Special Collections
by Mark I. Greenberg, MLS, Ph.D.
Director, Special Collections Department
University of South Florida Tampa

2. iTunes University at USF
 aunched in March 2007
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 artnership with Apple, Inc.
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 ontent free to all patrons
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 ust download iTunes @
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http://www.apple.com/itunes
 ortable on iPods
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First Wave:
 ollege of Education
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 ealth Sciences
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 niversity Relations
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Second Wave:
 ibraries
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 thletics
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 tudent Affairs
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http://itunes.usf.edu

3. You Don’t Have iTunes U?
Try YouTube!
Pros:
 biquitous on the Internet
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 opular with young people
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 ree
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 o software download required
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 Can serve as a video “portal”
 Owned by Google (easily searchable
and fully indexed)
 Integrated social software
Cons:
 Maximum 100 MB file size
 Maximum 10‐min. segments
 Can’t “grab and go”

4. Implementing Podcasts
in the USF Libraries
Implementation Strategies:
 ppoint committee
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 ssess needs
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 evelop goals
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 rovide training
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 e‐purpose old content
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 evelop new content
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 reate high visibility
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 reate a “buzz
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 valuate results
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http://www.lib.usf.edu

5. Libraries Content
Delivery Systems:
 Tunes University
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 ouTube
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Subject Categories:
 bout the Tampa Library
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 ours, Tips, & Techniques
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 lues and poetry programs
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 ral histories
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 pecial Collections
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http://www.lib.usf.edu/public/index.cfm?Pg=LibraryChannel
http://www.youtube.com/usflibraries

6. Special Collections Podcasts
Why Podcast Special Collections?
 ducate
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 ntertain
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 ncrease information access
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 ncrease information utility
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 ncrease collection use
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What to Podcast?
 epartment mission
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 ollection scope
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 olicies and procedures
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 How‐to” guides
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 nique collections
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7. Podcast Technology
Apple Computers:
 ecord audio on iPod ($50 U.S.
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for microphone)
 ake photos with digital camera
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 dit in GarageBand or Audacity
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(free)
 ecord audio & video on digital
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video camera
 dit in iMovie (free) or Final Cut
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Express ($200 U.S.)
Windows Computers:
 ecord audio on iPod
R
 ake photos with digital camera
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 dit in Audacity
E
 ecord audio & video on digital
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video camera
 dit in MS Movie Maker (free)
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8. Podcast Kits
The Special Collections
Department loans podcast kits
containing:
 4 GB iPod
 Belkin microphone for iPod
 iPod AC adapter
 iPod headphones
 Canon digital camera w/case
 Canon battery charger
 Connection cables
For instructions on use, see
http://www.lib.usf.edu/public/_files/Recording_with_iPods.pdf

9. Why Use GarageBand?
 reinstalled on Macs (free)
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 nexpensive to upgrade
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 reates and edits audio files
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 ccepts pre‐recorded music
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 an create new music
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 ccepts still images
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 esults resemble videos
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 inimal learning curve
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GarageBand Limitations
 pple only
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 imited image editing
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capabilities
See http://www.apple.com/ilife/garageband/
 an’t accept video
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10. Ediciones Vigia: Cuban Handmade Books
Written and narrated by USF Assistant Librarian Tomaro Taylor in English and Spanish
Recorded and edited by USF Assistant Librarian Andrew Huse
http://www.youtube.com/watch?v=LdH6V5w9Ge8 (English)
http://www.youtube.com/watch?v=s1cu0WmsLCs (Spanish)

11. The “Beauty” of Video
 isual and dynamic medium
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 reat creative potential
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 ortable (iPods, cell phones)
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 ibrarian seen as expert
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 upports learning styles
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 ollections come alive
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 ree Internet delivery
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systems
Cons:
 ore expensive than audio
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 ore complicated to create
M http://www.apple.com/finalcutexpress/
 ore time consuming
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http://www.apple.com/ilife/imovie/
http://www.microsoft.com/windows/products/default.mspx

12. Abel Barroso’s Tabaco con Ideologia
Written and narrated by USF Assistant Librarian Keli Rylance
Recorded and edited by USF Assistant Librarian Andrew Huse and David Ariew
http://www.youtube.com/watch?v=EoM98hGtpT0

13. Thank you
Questions?
Comments?
Contact:
Mark I. Greenberg, MLS, Ph.D.
University of South Florida
4202 E. Fowler Avenue, LIB 122
Tampa, FL 33620‐5400
mgreenbe@lib.usf.edu
http://www.lib.usf.edu