3. Solution : play a drag&drop jigsaw and form picture of a landmark or
landscape that highlights cities served by Air France new routes. Players to
enter lucky daily draws to win one AF ticket to travel South….
5. Results
75,000 new fans
35,000 registered forms and 75% increase opt-ins
Earned media
20,000 users driven by Open Graph viral channel
3 millions organic friend-to-friend impressions
3,500 clicks on « Book now » action