2. Table of Contents
Communicating the DoIT Brand 1-2
The Tech Blue 3-4
DoIT Logo 5-6
Touchpoint: Web Design 7-8
Usage 9-10
Color Palette 11-12
Typeface 13-14
Blue Orbit 15-16
Designed by: Kris Celeste, EdMS Graphic Designer
3. Communicating the DoIT Brand
The Division of Instructional Technology fosters and supports the University community in the use of
technology for research, teaching and learning. The DoIT core message and attributes are carried through
all mediums of communication in use of color, typography, and other various DoIT Brand elements.
1 2
4. CMYK 70C. 33M. 0Y. 15K.
Tech Blue
The Tech Blue is a fresh and clean color that reflects clean and techy style of the DoIT Brand.
The Tech Blue is easy to reproduce and should be maintained across all mediums of communication.
3 4
5. The DoIT Logo
The DoIT logo is a one color type
treatment. It can be used with or
without the tag line.
The logo will be used on a white
background to bring out the best quality
and clarity.
5 6
6. A
V2C2 Touchpoint: Web Design
[A] DoIT Banner •
[B] DoIT Search Bar • B
[C] Students •
[D] Faculty and Staff • C
D
[E] Recent News and Events • E
[F] DoIT Logo • F G
[G] Affiliates •
7 8
7. Using the DoIT Logo
Text Graphic Text Graphic Text
Graphic Text Graphic Text Graph-
ic Text Graphic Text Graph-
ic Text Graphic Text Graphic
Text Graphic Text Graphic Text
Graphic Text Graphic Text Graph-
ic Text Graphic Text Graphic
Text Graphic Text Graphic Text
Graphic Text Graphic Text Graph-
ic Text Graphic Text Graph-
Teaching and Learning with Technology Teaching and Learning with Technology
The color version of the logo ideally is used on a white background for the best quality and clarity.
For use on darker backgrounds please use the one color white version of the logo.
9 10
8. Color Palette
Primary Color Palette Secondary Color Palette
CMYK 0C. 0M. 0Y. 100K. CMYK 70C. 33M. 0Y. 15K. CMYK 58C. 40M. 30Y. 2K. CMYK 16C. 7M. 5Y. 0K. CMYK 95C. 25M. 0Y. 10K.
The Primary Palette indicates the DoIT Brand Colors. When designing for the main brand, these colors can be
combined with the Secondary Colors.
11 12
9. Typefaces DoIT Orbit
The Sans B5 Plain
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The DoIT Orbit is most commonly used
1234567890$%&()““‘‘
as a part of the primary element. The
restrictions lie within the size of the
The Sans B7 Bold
DoIT logo.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890$%&()““‘‘ 20
19
10. Please follow compound usage “TM” placement exactly as shown on the DoIT logo.
Division of Instructional Technology
Teaching and Learning with Technology
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