Marketing your orthopedic_medicine_practice_aaom_0412 friedlis
Global Medical directory
1. Medical Directory – The most trusted resource to find information on medical
services
People use medical directory to search for best hospitals/doctors based on reviews from real people
Type Hospital name or Clinic or Procedure
name
In
Type City or Country
Do we need to have
separate box for region
(ex: South East
Asia, Europe or South
America?
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List Clients here
HOME ABOUT CONTACT
Where were are featured (ex:
Times, Wall Street Journal
Or can we place this in the
bottom under Clients list.
Thoughts?Featured Hospital or Country
Or will this be Ads space?
Featured procedure or review
Or will this be Ads space?
2. What matters most to you?
Price
Reputation
Cleanliness
Living/Travel
Expenses
FIND DENTIST IN SINGAPORE
Doctor 1
- Name (hyperlink to doctors profile)
- Known for X, Y, Z (hyperlink for each X, Y, Z)) or procedures or both
- Location
- Overall Rating
(or some points based rating based on x, y, z parameters – thoughts? )
<<TOP REVIEW – for ex: most helpful review>>
Q) Are these reviews for hospital or doctors? Because “what matters most to
you” parameters will change for hospitals and doctors – Thoughts?
Doctor 2
COUNTRY MAP WITH THE LISTED
DOCTORS?
OR
WHAT CAN WE INCLUDE IN THIS
SPACE?
3. Doctor 1
- Name (hyperlink to doctors profile)
- Known for X, Y, Z (hyperlink for each X, Y, Z)) or
procedures or both
- Address
- Overall Rating
- Hospitals – he or she work for
- Website
- Make Appointment/Enquiry
MAP FOR ADDRESS
OR
HOSPITAL/CLINIC PICTURES
OR BOTH?
REVIEW 1 or RATE YOUR DOCTOR ON parameters mentioned in the second slide
(reviews can be anyone not only patients right?)
REVIEW 2
(Question Are we also considering how the patients or reviewers get benefits
from us? If yes how? If not, how you motivate them to write reviews?
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