These slides are from the 5 Keys To Online Copywriting webinar hosted by Krishna D and Ann Donnelly as part of the Irish Internet Association Digitise The Nation Week 2011. You can access the associated blog post for the event here where you can also download the audio: http://bgn.bz/bgn5olc Post any questions about your online copy to http://www.Facebook.com/KrishnaDe

1. 5 Keys To More Effective Online Copy
Hosted By:
Krishna De,BizGrowthNews.com
@KrishnaDe on Twitter
Ann Donnelly,E-Business.ie
@ann_donnelly on Twitter
Twitter hash tag #dtn11
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

2. Agenda
1. Why copy writing matters in your online marketing?
2. What are key words, why they matter - how to identify them
3. The psychology of the words that you choose to use
4. Five tips for developing your call to action
5. Testing the effectiveness of your online copy
6. ‘Hot Seat’ reviews
7. Final Tips And Golden Rules
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

3. 1. Why copy writing matters in your
online marketing?
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

4. 2. What are key words, why they matter
and how to identify them
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

5. Keyword Research is “Key”
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

6. Target the ‘Long Tail’ for better conversions
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

7. Develop ideas for content
based on your Target Keywords
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

8. Some ideas don’t involve Google!
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

9. 3. The psychology of the words that
you choose to use
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

10. 4. Five tips for developing your call to action
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

11. 5. Testing the effectiveness of your online copy
Google Analytics
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

12. Always Be Testing!
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

13. Testing Effectiveness of Link Text
Crazyegg.com
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

14. 6. Review of www.lvprenewables.ie
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

15. Review of http://accesscreativepower.com
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

16. Review of http://accesscreativepower.com
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

17. Review of http://accesscreativepower.com
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

18. 7. Final Tips And Golden Rules
- Identify your Target Market
- Research Your Key Words
- Create your content calendar
- Test, Test, Test
- Track, Monitor And Adapt Your Copy
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

19. Create Your Content Calendar
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

20. 7. Final Tips And Golden Rules
- Identify your Target Market
- Research Your Key Words
- Create your content calendar
- Test, Test, Test
- Track, Monitor And Adapt Your Copy
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie

21. Ask Us Your Questions:
Facebook.com/KrishnaDe
@KrishnaDe on Twitter
Facebook.com/omdebusiness
@ann_donnelly on Twitter
Twitter hash tag #dtn11
Krishna De BizGrowthNews.com Ann Donnelly E-Business.ie