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FashionTT - Boost Your Brand

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A presentation on branding in the Fashion Industry of Trinidad and Tobago

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FashionTT - Boost Your Brand

  1. 1. BOOST. YOUR .BRANDKris Granger
  2. 2. WHAT IS FASHIONTT • State enterprise • Mandated to stimulate and facilitate business development • and export activities • of the Fashion industry in Trinidad and Tobago • To generate national wealth
  3. 3. WHAT’S INSIDE?Contents: 1. Practical definition of a Brand 2. Practical tools for branding success 1. Change perspectives 2. Understand you Brand Identity 3. Clearly articulate your Brand Values 4. Video: The Golden Circle
  4. 4. WHAT IS A BRAND? An open discussion. Brandr - To Burn (Norse)
  5. 5. WHAT’S A BRAND According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller… to differentiate them from the competition” “…however, many practicing managers refer to a brand as more than that - as something that has actually created a certain amount of awareness, reputation, prominence and so on in the marketplace.” ”Kevin Lane Keller (2008)
  6. 6. BRAND ELEMENTS Brand Values Brand Ambition Vision Knowledge Style and Language
  7. 7. DEFINING BRAND IDENTITY Brand Audit: H&M vs Zara (2013) http://brandaditofexchanges.blogspot.com/2013/11/zaras-brand-identity-prism.html Case: Brand Identity Prism for Zara CASE STUDY (2013)
  8. 8. BRAND VALUES What does the brand stand for +what does it stand against? An Open Discussion
  9. 9. Video
  10. 10. 3. Here Last: What? 2. Then Here: How? 1. Start Here: Why? •Finally tell them what you do •Then say how you get it done •Start with why you do it GOLDEN CIRCLE #SIMONSINEK
  11. 11. End Kristofer F Granger, MM Dist. BSc. 1st Class (Hons),

Notas

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