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1 of 54
Don’t Change In Front
  of an Open Window:
And other
real world
advice to
use online
                                                                 Krista Neher
Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
                                                     CEO – Boot Camp Digital
About Me




Tweet at me - @KristaNeher     ©Boot Camp Digital All Rights Reserved   2
Recruiters are
 Using Social
  Media....




                 3
The Internet Can Be....

Your Best Friend        Or Your Worst
                         Nightmare...




                                  4
The Walls are Falling




                        5
The Rules and Barriers
      are fuzzy    6
Robbery




          Photo by Rendallren
                   7
What We’ll Cover
 Your   Online Reputation
   Evaluatingyour current reputation
   How to create a positive one
   Using LinkedIn to positively grow your brand
 Social   media in the workplace
   How  does what you post reflect upon you?
    Your coworkers? Your clients? Your partners?
   Setting expectations


                                           8
65
What defines you online?




                     10
Google Yourself




                  11
Assume that Everything
      is Public   12
How real is
  this??




       13
Consider your private social
         networks




                               14
Are You Polarizing?




                      15
Are There Issues with What You Post?




                               16
Consider that Humor isn’t universal.




                                17
Could your opinions be polarizing?




                              18
19
Are There Issues with What You Post?
 Example posting checkin at bar at 1am on
 a work night




                                     20
Are there issues with what you post?




                               21
22
Are there issues with WHEN you
                post?
 During  the workday
 Late at night




                             23
Are there issues with what you post?




Would you say it to the persons face?
                                24
Just finished a call with people who
 needed everything explained 10
           times! #Stupid”

    “Was super-productive today -
  finished a client project in 4 hours
that should have taken 8. Will still bill
              them for 8.”

     People can figure it out......
     People can figure it out......
     People can figure it out......   25
Myth of
    Anonymity - if
   you don’t want it
   attached to you -
      don’t say it

Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Who Cares? The question is “How do you
 want to represent yourself as a person
         and as a professional.”
Who Cares? The question is “How do you
 want to represent yourself as a person
         and as a professional.”




                                27
WHAT REPUTATION ARE YOU
           BUILDING?
Professional          Party




    WHAT REPUTATION DO YOU
            WANT?         28
What can
                                           YOU do
                                           about it?




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Protect Your Privacy




                       30
31
32
Get Some Professional Photos
 Create  a “class photo day” and set up
 scenarios where you can take a variety of
 professional photos for your social media
 profiles




                                        33
Privacy is a 2 Way Street.
 Are  you respecting the
  privacy of others
 What you post about
  your FRIENDS impacts
  their privacy....
 Don’t be afraid to set
  expectation




                                      34
Set
Expectations
 With Your
  Friends




               35
Balance!!!!




              36
It is OK to be yourself.... but be sure
              to balance




                                  37
Proactively Building a Positive
             Reputation
 Put your best foot forward
 Guide recruiters towards assets that make
  you look good




                                     38
39
40
41
Everyone is On it
      But
Nobody Uses it.
                42
Getting More out of LinkedIn
 Join groups
 Participate in groups
   Post discussion topics
   Post news (great way to promote your blog)
 Answer Questions
 Update your status
 Use apps
   Integrate   Slideshare and Your Blog


                                           43
44
Also Consider How Social Media
       Can HELP You.....




                           45
Share your passion and expertise to
 really stand out from the crowd....




                                46
Social Media in the Workplace




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Is there a social media policy?
   Request       it
   Read  it
   Follow it




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Set Expectations Upfront
 Discuss with your manager
 Discuss with your work team
 WHAT IS APPROPRIATE?
 Communications expectations




                                 49
Respect your coworkers, employer,
        clients, suppliers, etc....


Mr. Andrews,

If I interpret your post correctly, these are your comments
    about Memphis a few hours after arriving in the global
    headquarters city of one of your key and lucrative clients,
    and the home of arguably one of the most important
    entrepreneurs in the history of business, FedEx founder
    Fred Smith.

Many of my peers and I feel this is inappropriate…. A hazard
  of social networking is people will read what you write….
                                                        50
51
Be A Good Ambassador




                       52
Next Steps.
   Your Action       Guide.




Tweet at me - @KristaNeher   ©Boot Camp Digital All Rights Reserved
Media Speaker
  Bestselling Author
CEO & Entrepreneur
CEO & Entrepreneur
CEO & Entrepreneur
           Krista Neher
            @kristaneher
   Krista@bootcampdigital
           513-702-7929




               112

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Don't Change Infront of an Open Window and Other Real World Advice To Use Online

  • 1. Don’t Change In Front of an Open Window: And other real world advice to use online Krista Neher Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved CEO – Boot Camp Digital
  • 2. About Me Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved 2
  • 3. Recruiters are Using Social Media.... 3
  • 4. The Internet Can Be.... Your Best Friend Or Your Worst Nightmare... 4
  • 5. The Walls are Falling 5
  • 6. The Rules and Barriers are fuzzy 6
  • 7. Robbery Photo by Rendallren 7
  • 8. What We’ll Cover  Your Online Reputation  Evaluatingyour current reputation  How to create a positive one  Using LinkedIn to positively grow your brand  Social media in the workplace  How does what you post reflect upon you? Your coworkers? Your clients? Your partners?  Setting expectations 8
  • 9. 65
  • 10. What defines you online? 10
  • 12. Assume that Everything is Public 12
  • 13. How real is this?? 13
  • 14. Consider your private social networks 14
  • 16. Are There Issues with What You Post? 16
  • 17. Consider that Humor isn’t universal. 17
  • 18. Could your opinions be polarizing? 18
  • 19. 19
  • 20. Are There Issues with What You Post?  Example posting checkin at bar at 1am on a work night 20
  • 21. Are there issues with what you post? 21
  • 22. 22
  • 23. Are there issues with WHEN you post?  During the workday  Late at night 23
  • 24. Are there issues with what you post? Would you say it to the persons face? 24
  • 25. Just finished a call with people who needed everything explained 10 times! #Stupid” “Was super-productive today - finished a client project in 4 hours that should have taken 8. Will still bill them for 8.” People can figure it out...... People can figure it out...... People can figure it out...... 25
  • 26. Myth of Anonymity - if you don’t want it attached to you - don’t say it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 27. Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” Who Cares? The question is “How do you want to represent yourself as a person and as a professional.” 27
  • 28. WHAT REPUTATION ARE YOU BUILDING? Professional Party WHAT REPUTATION DO YOU WANT? 28
  • 29. What can YOU do about it? Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 31. 31
  • 32. 32
  • 33. Get Some Professional Photos  Create a “class photo day” and set up scenarios where you can take a variety of professional photos for your social media profiles 33
  • 34. Privacy is a 2 Way Street.  Are you respecting the privacy of others  What you post about your FRIENDS impacts their privacy....  Don’t be afraid to set expectation 34
  • 37. It is OK to be yourself.... but be sure to balance 37
  • 38. Proactively Building a Positive Reputation  Put your best foot forward  Guide recruiters towards assets that make you look good 38
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. Everyone is On it But Nobody Uses it. 42
  • 43. Getting More out of LinkedIn  Join groups  Participate in groups  Post discussion topics  Post news (great way to promote your blog)  Answer Questions  Update your status  Use apps  Integrate Slideshare and Your Blog 43
  • 44. 44
  • 45. Also Consider How Social Media Can HELP You..... 45
  • 46. Share your passion and expertise to really stand out from the crowd.... 46
  • 47. Social Media in the Workplace Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 48. Is there a social media policy?  Request it  Read it  Follow it Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 49. Set Expectations Upfront  Discuss with your manager  Discuss with your work team  WHAT IS APPROPRIATE?  Communications expectations 49
  • 50. Respect your coworkers, employer, clients, suppliers, etc.... Mr. Andrews, If I interpret your post correctly, these are your comments about Memphis a few hours after arriving in the global headquarters city of one of your key and lucrative clients, and the home of arguably one of the most important entrepreneurs in the history of business, FedEx founder Fred Smith. Many of my peers and I feel this is inappropriate…. A hazard of social networking is people will read what you write…. 50
  • 51. 51
  • 52. Be A Good Ambassador 52
  • 53. Next Steps.  Your Action Guide. Tweet at me - @KristaNeher ©Boot Camp Digital All Rights Reserved
  • 54. Media Speaker Bestselling Author CEO & Entrepreneur CEO & Entrepreneur CEO & Entrepreneur Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 112

Editor's Notes

  1. Social media and the internet can build a positive reputation for you or damage your reputation. It is important to consider the risks and opportunities and assess your digital presence.
  2. Social media is new - we all need to think carefully about what is right for us and learn as we go. Every person uses social media differently and has different expectations. It is important to consider the risks and opportunities and fully understand the potential issues. We are all learning together. The important thing is to be aware and make conscious choices.
  3. For example, a number of years ago I was in a bar that got robbed at gunpoint. After the robber left, I tweeted about it. Tweets are public. About a week later my mom saw the Tweet and pointed out that the robber could have seen my Tweet and potentially would have known that I was a witness. In this case, I didn’t think that it was very likely, but the POINT is that I didn’t consider the risk. The key is to know the potential risks or issues so that you can be sure that they are a part of your decisionmaking process when you decide what to post online.
  4. This is what you see when you search for my dad online. He is retired, and he is an Elvis impersonator. Because this is an important area of his life at the moment, he is branding himself as an Elvis impersonator. How are you branding yourself?
  5. Consider the things that you post on social networks. Are they potentially polarizing (like politics, gun control, abortion). Imagine if someone wrote the opposite of what you wrote - how would that impact your impression of them? Do you run the risk of polarizing people who don’t agree with you? What are the implications of this? The answer depends on HOW you use social media and WHO you connect with.
  6. Consider the reputation that you are building. Look through the lens of someone who doesn’t know you very well. What reputation are you creating for yourself? On Facebook we all have connections that we don’t know too well, and we judge people based on what they are posting on Facebook. How would people judge you based on what you post?