I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
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Agenda
• In today’s session, we will discuss:
– Why social media matters
– Why businesses are not getting results
– Strategies for success in social media
– How to build a plan that gets results
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Success tip: Start by asking
what would be valuable for your
audience...
• How can you use social media to build value
for THEM
–Give them information and show your expertise
–Provide customer service
–Promote them
–Special offers and discounts
–Fun and entertainment
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Build a clear audience and provide value
on less obvious sites
Build a clear audience and provide value
on less obvious sites
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The more you see something or
someone, the more you like it....
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stay in-front
of your
audience in
multiple
ways
BE
WHERE
THEY ARE
AND STAY
TOP OF
MIND
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Leverage Your Partners
Get Your Customers TALKING!
• It isn’t only about what you post
Find and connect with influencers
• Who else does your audience listen to?
Which non-competitors are
reaching your audience?
• Can you partner with organizations?
Who else is in your eco-system
• Don’t try to do it all yourself!
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What does it take?
Depends on the site.....
Not enough updates makes your brand look
bad and doest get results
Not just updates, but engagement
Too much time can lack the ROI
Be strategic and have a plan
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Start Small
Not Big
Not Big
Do a few things well
Not a lot of things poorly
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@KristaNeher
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upcoming programs
• Advanced LinkedIn -> June 18
– Lunch and learn --- $27
• 2 Day Boot Camp -> June SOLD OUT -- Sept 17
& 18
– 2 Days --- Regular $1497 --- TODAY $797
• Personal Branding -> June SOLD OUT -- Sept 19
– 1 Day --- Regular $997 --- TODAY $397
• Social Media 101 -> July 24
– Half Day --- Regular $297 --- TODAY $147
• ONLY IN-PERSON ---> OUR LOWEST RATES
NOT AVAILABLE ONLINE
KIM@BOOTCAMPDIGITAL.COM
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Speaker
Bestselling Author
CEO & Entrepreneur
CEO & Entrepreneur
CEO & EntrepreneurKrista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929