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Krista Neher
@KristaNeher
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@KristaNeher
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Agenda
• In today’s session, we will discuss:
– Why social media matters
– Why businesses are not getting results
– Strategies for success in social media
– How to build a plan that gets results
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About Me
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Mistake #1 -
Thinking it is All
About YOU!
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4
What is social media?
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Who is the
audiencE?
What do
they get?
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89
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90
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Success tip: Start by asking
what would be valuable for your
audience...
• How can you use social media to build value
for THEM
–Give them information and show your expertise
–Provide customer service
–Promote them
–Special offers and discounts
–Fun and entertainment
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Mistake #2 - Not
Having a
Plan.
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TWEET at Me!
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Mistake #3 - Not
being
authentic &
Real.
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7
Social Drives Decisions
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We Trust 2 Things: People we
know and people we don’t
know. Not ads.
8
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9
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12
Show. Don’t Tell.
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Mistake #4 -
Ignoring the less
popular social
media sites.
20
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27
Field Guide To Social Media
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17
Build a clear audience and provide value
on less obvious sites
Build a clear audience and provide value
on less obvious sites
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Mistake #5 -
Ignoring the
value of just
being seen.
25
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The rule of 7
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The more you see something or
someone, the more you like it....
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stay in-front
of your
audience in
multiple
ways
BE
WHERE
THEY ARE
AND STAY
TOP OF
MIND
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TWEET at Me!
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Mistake #6 -
Making it your
own game.
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Don’t do the
heavy lifting
on your own.
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Leverage Your Partners
Get Your Customers TALKING!
• It isn’t only about what you post
Find and connect with influencers
• Who else does your audience listen to?
Which non-competitors are
reaching your audience?
• Can you partner with organizations?
Who else is in your eco-system
• Don’t try to do it all yourself!
53
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Reach CONNECTIONS of fans.
39
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40
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Mistake #7 -
Spending too much
or not enough
time.
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What does it take?
Depends on the site.....
Not enough updates makes your brand look
bad and doest get results
Not just updates, but engagement
Too much time can lack the ROI
Be strategic and have a plan
42
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Start Small
Not Big
Not Big
Do a few things well
Not a lot of things poorly
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14
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THANK
YOU
TWEET at Me!
@KristaNeher
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upcoming programs
• Advanced LinkedIn -> June 18
– Lunch and learn --- $27
• 2 Day Boot Camp -> June SOLD OUT -- Sept 17
& 18
– 2 Days --- Regular $1497 --- TODAY $797
• Personal Branding -> June SOLD OUT -- Sept 19
– 1 Day --- Regular $997 --- TODAY $397
• Social Media 101 -> July 24
– Half Day --- Regular $297 --- TODAY $147
• ONLY IN-PERSON ---> OUR LOWEST RATES
NOT AVAILABLE ONLINE
KIM@BOOTCAMPDIGITAL.COM
112
Speaker
Bestselling Author
CEO & Entrepreneur
CEO & Entrepreneur
CEO & EntrepreneurKrista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929

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