How do great products come about. I've sucked some info, and now I've wrapped my learnings to Fish. Nom nom.

1. From Idea to Business
Kristian Luoma,
Head of Product, CasCard/Wantlet
@kluoma

2. Building Products:
Idea to Business

3. Product Management
Idea Business

4. Building A-Team
Product Management
Idea Business
Going
to Mar
ket
etting Funding
G Partnering

5. #1
ED
RN
L EA
TI’VE
W HA
No marketing budget saves a bad product!
Great products rule

6. What is a great product?

7. “Perfect products are at the right
thing, right time, right place .. and
right way.”
Unknown

8. “Perfect products are at the right
thing, right time, right place .. and
WHAT
WHEN WHERE
right way.”
WHY

9. WHY
WHERE
WHEN
All 6W’s need to be figured out
for perfect products!
HOW MUCH
HOW
WHAT

10. WHY
WHERE
WHEN
Usually, an “Idea” is only 1W
HOW MUCH
HOW
WHAT

11. WHY
WHERE
WHEN
Act of Product Management
expands the answer to cover
other W’s too HOW MUCH
HOW
WHAT

12. #2
ED
RN
L EA
I’VE
T
W HA
Great Products are like Fish

13. F
Fun & Useful
(What?)

14. I
Innovate by Simplifying
(How?)

15. “If I had asked people
what they wanted,
they would have said
faster horses.”
H. Ford

16. S
Soulful
(Why?)

17. “I didn’t create a
community, I just
organized more
elegantly”
M. Zuckerberg

18. H
Here & Now
(When, Where?)

19. “What got you
here, won’t
take you there”
A. Einstein

20. FISH Ok, but why?
FISH Ok, it’s simpler, but why?
Like 3D T
Vn
or LBS in ow,
FISH Ok, it’s simpler and soulful, but naah. 2000
FISH Great!

21. Yet, Never Forget: For Who?
(not everyone loves Fish)
uct.
’t make it a bad prod
by some, doesn
Being hated ts are often h
ated.
produc
In fact, good

22. #3
ED
RN
L EA
I’VE
T
W HA
Is it Fish?
“Would you recommend it to your
friends, scale 1-10?”
NET PROMOTER SCORE

23. #4
ED
RN
L EA
I’VE
T
W HA
To get results, keep trying it.

24. #5
ED
RN
L EA
I’VE
T
W HA
Value by where you Fish

25. #6
ED
RN
L EA
I’VE
T
W HA
Start with Sushi
(not meatballs and sundae)

26. #7
ED
RN
L EA
I’VE
T
W HA
“If I can see a little further it is
by standing in the shoulders of
giants”
ISAAC NEWTON

27. RY
MA
SUM
What I’ve Learnt?

28. Great Products Rule
Great Products are like Fish
WHAT IS FISH? NET PROMOTER SCORE
To get results, keep trying it.
Value by where you Fish
Start with Sushi
See from Shoulders of Giants

29. Recommended Reading
For Building Great Products
HOW WHAT WHAT HOW WHO WHAT
WHY HOW HOW WHEN HOW
WHEN WHY WHY WHY
WHERE
WHEN

30. Welcome to www.wantlet.com!
Thanks!