This document outlines an SEO plan consisting of on-page and off-page optimization activities over 12 months. It begins with analyzing the website and keywords. On-page optimization includes technical changes like meta tags and content editing. Off-page activities to build links include article posting, directories, and social media. Results are expected within 3 months, with 30-50% traffic increases by 6-12 months as keywords rank higher in search engines. Ongoing maintenance keeps rankings and traffic growing throughout the year-long plan.

1. SEO Array

2. Why Search Engine Optimization & Marketing?
•85% of all traffic on the Internet is referred from search engines
•90% of all users don’t look past the first 30 results (most view only top 10)
•Many websites aren’t even indexed, are poorly optimized and get very little traffic
•Cost-effective advertising
•Clear and measurable ROI
• Operates under this assumption:
–More (relevant) traffic + Good Conv. Rate = More Sales/Leads

3. Objectives of SEO
 To Make your website easily findable over the web.
 To Increase the Visibility
 To Get More Traffic/Visitors to the Website.
 To Get More Leads/Sales from Search Engines/Online.

4. Successful SEO Program Specification
• Our SEO Program is designed to address search engine algorithms of all top Search Engines.
The Scope of the SEO Program is customized according to the needs of the website, target
audience and the online competition associate with it.
• The SEO process is divided into the following Stages:
• 1. Stage I - Evaluation & Planning
• 2. Stage II - Execution
• 3. Stage III - SEO Implementation
• 4. Stage IV – Completion
• 5. Stage V – Off-page optimization
• 6. Stage VI – Monitoring

5. Our Approach On Page SEO
 Competitor analysis
 Keyword analysis
 Title Tag Optimization
 Meta Tag Optimization
 Canonicalization
 Site content text tuning/Page Content Optimization (Using Keyword Architecture)
 Web page tuning and root files restructuring
 Landing Page creation and Optimization
 Creating Keyword Rich Page URL
 Bread Crumbs for Each Page
 Page Loading Time Optimization
 Optimizing Usability and Navigation.

6. Our Approach On Page SEO
 Webmaster Tool Log in/verification – Google, Bing
 Robot file Optimization
 Sitemap.xml Creation
 Social Sharing Options
 Suggestion for Customized 404 Error Page Creation
 302 Redirection
 Image Optimization
 Alt Text and Alt Title Optimization
 Optimizing In the site linking structure for better crawling and Ranking
 Heading Tag Optimization
 Google and Yahoo Local/Map Listings
 Call to Action Optimization
 SEO testing and analysis

7. Our Approach Link Building/Off Page SEO
 Web 2.0 site creation and Promotion
 Social Media Marketing Promotion
 Guest Blogging
 PPT and Document Sharing/Submission
 Video Creation and Optimization
 Press release distribution
 Unique Article syndication
 Info graphics Creation and Submission
 Yahoo and Wiki Q n A for back links
 Content Based/Theme based Forum Submission
 Local and International Business directory listing

8. Our Approach Link Building/Off Page SEO
 Blog promotion
 Blog commenting
 Online book marking
 Classified Posting
 High Page Rank Directory submission
 Cross linking between existing domains.
 Yellow pages & wiki sites submission Online reviews for products and services
 Updating off page factors according to the change in search algorithm
 Link and competitor analysis and link submission. (on going process)
 Maintenance of keyword ranking in Search Engine Result Page

9. When Can you See Rankings?
 Realistically, you can expect to see results for some keywords starting 6-9 weeks after the
final submission.
 Organic or Natural Search Engine rankings are achieved due to a combination of both OnPage optimization (SEO) and Off-Page Optimization (Link Building).
 Rankings usually stabilize after about three months after the implementation phase.
However, your traffic rises continuously since more and more search engines index more
and more optimized pages of your website
Guarantees
 We will include all keywords give by the client in the optimization
 Unethical SEO techniques will not be used in our SEO
 We will not carry out any changes on your website without prior approval.
 We do not give false ranking guarantees.

10. 12 Months search engine
optimization plan

11. 1 to 3 Month Activities
1. Business Analysis
2. Keyword Analysis
3. Content Analysis
4. SEO Friendly Design Changes
5. Robots Writing
6. HTML and XML Site Map Creation
7. Meta Tag Creation
8. Title Tag
9. Alt Tag
10. SEO Friendly Content Editing
11. Link Submission

12. 1 to 3 Month Activities
 Set Up Link Campaign Account start Link Campaign
 Directory Submission
 Listing of all the Directory
 Follow Up every day
 Online Book Marking Account Creation
 Link Submission for Product and Service Pages.
 Article Setup
 Listing of all the Article site where we are going to post article every month
 Article Post every
 Press Release Account Setup
 Press Release Distribution
 Blog Commenting
 Other Link Building Campaigns as mentioned in Approach
 On page 2-3 hr per day to follow up the changes

13. 1 to 3 Month Activities
Traffic Source –
Referral Sites (Article, Press Release, Book Marking, Directory)
Search Engines
Projected Traffic
10-15% Increase in Referral site and Search Engine Traffic
Keywords Ranking Report in xls
Link Submission and Approved detail Report in xls
Google Analytics/Web Traffic Report in PDF/xls

14. 1 to 3 Month Activities
Link Campaign and On page activity will be same as 1nd and 3rd month targeted pages
will be different
Traffic Source –
Referral Sites (Article, Press Release, Book Marking, Directory)
Search Engines
Projected Traffic
30% Increase in Referral site and Search Engine Traffic
Projected Keywords Ranking Report in xls
50% of Keywords will be in Top 10 of Search Engine and 70% of Keywords will be in Top
20 of Search Engine
Link Submission and Approved detail Report in xls
Google Analytics/Web Traffic Report in pdf/xls

15. 1 to 3 Month Activities
Link Campaign and On page activities will be same as, targeted pages will be
different
Traffic Sources:
Referral Sites (Article, Press Release, Book Marking, Directory)
Search Engines
Projected Traffic
30 - 50% Increase in Referral site and Search Engine Traffic
Projected Keyword Ranking Report in xls
50% of Targeted Keywords will be in Top 10 of SERP(Search Engine Result Pages)
and 70% of Keywords will be in Top 20 of the SERP
Detailed link Submission and Approval Report in xls
Google Analytics/Web Traffic Report in pdf/xls

16. 6 to 12 Month Activities
 On Going SEO Activites
 On Going Link building Activites
 On Going Social Media activities
 All other activities to Maintain Keyword ranking in 1st Page of Google.
 Implement the on page & off page changes as Per Google Algorithm
Changes.
 Recommend Design Changes as per Google guidelines.

17. Thank You