1. How George’s Environmental Scan Brief Gets to the People That Need It Using Web 2.0

2. George Prepares His Environmental Scan Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

3. He Blogs His Findings As He Goes Along Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

4. As He Blogs, The Blog Portal Alerts Readers Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

5. Blog Portal Readers See The Updates And, If Interested, Visit George’s Posts Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

6. George Collects All Of His Information And Gives His Normal Brief To The SPM Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

7. If The Links Break, The Information Still Gets Out Dept Div Div Div Div Branch Branch Branch Consumer Consumer Consumer Consumer Consumer George’s Blog SSC-SD Blog Portal George

8. With Web 2.0, breaks in the chain don’t affect the consumers