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Great American Cookies International Franchise Sales Brochure

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Elevating the Cookie to new dimensions of tastiness
Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies® has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked fresh in store.

Who We Are
Great American Cookies is more than just delicious, fresh-baked cookies. We believe in providing excellent support to the local community. During the marketing section of training at GFG University, franchisees learn the importance of supporting the local community. Our franchisees are active members of their local Chambers of Commerce, supporters of the neighborhood schools and partners with not-for-profit and other charitable organizations. As many of our locations are in malls, we often partner with other retail outlets to help drive small business. We are also very supportive of the employees who work in the malls and we develop special programs to reward their service. We find giving back to the community in which we operate extremely rewarding. It is something we love and enjoy!

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Great American Cookies International Franchise Sales Brochure

  1. 1. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. We are providing the United States FDD at your request, and as a condition to receiving this FDD, you acknowledge that we are not representing that the contents of the FDD will apply in any manner to our international franchise relationship, including but not limited to any financial performance representations set forth in the FDD. Your country of interest may have individual franchise disclosure requirements. If we elect to engage in further sales discussions, we will fully comply with the franchise disclosure requirements as required by law in your country/territory of interest.
  2. 2. INTERNATIONAL FRANCHISING OPPORTUNITIES WITH GREAT AMERICAN COOKIES
  3. 3. BRAND OVERVIEW OF GREAT AMERICAN COOKIES Welcome to the Great American Cookies FranchiseDiscovery Process. We have carefully designed this exploration to allow you to evaluate our opportunity and determine if we are a fit to achieve your professional and personal goals. In the first section, we will provide you with an overview of the opportunity and process.
  4. 4. PROCESS OVERVIEW This section is designed to: Provide Answers Questions about the Great American Cookies Franchise Opportunity Brand Attributes and Menu Highlights The Great American Cookies International Program Elements and Support Address Key Elements to be a Great American Cookies Master Franchisee International Master Franchisee Profile Next Steps
  5. 5. Great American Cookies History Founded in 1977 on the strength of an old family chocolate chip cookie recipe, Great American Cookies® has set the standard for gourmet cookie sales in a fun, celebratory environment. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing proprietary cookie dough exclusively from its plant in Atlanta. Great American Cookies is known for its signature Cookie Cakes, trademark flavors and menu of delectable products baked freshin store.
  6. 6. Franchising w i t h Great American Cookies Great American Cookies is owned by Global Franchise Group, which is a strategic brand management company with a focus on franchising. Global Franchise Group (GFG) owns a portfolio of franchise brands that includes quick service restaurant (QSR) franchiseconcepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker®, Round Table Pizza ® and Hot Dog on a Stick™. We currently support Master Franchisees operating in Bahrain, Guam, Saudi Arabia, and the United Arab Emirates Mission: We champion brands and the people who build them
  7. 7. Franchising w i t h Great American Cookies Because Global Franchise Group, LLC is one of the world’s leading brand management companies, we understand the importance of supporting all our franchisees in everyway possible. This deep commitment and passion for our brands is the reason for building GFG University, ensuring every franchisee in our brand portfolio has a level of expertise and confidence from day one of ownership. It takes hard work and devotion to run a profitable business, and GFG University offers state-of-the-art technology forinitial and ongoing training, programs and support.
  8. 8. The Opportunity Great American Cookies takes pride in being the “Home of The Original Cookie Cake”. We were the 1st cookie franchise in the United States; in fact, we’ve been manufacturing our dough in the same plant for more than 30 years. Our original chocolate chip cookie recipe was created by the grandmother of one of our founders. This proprietary recipe is still the basis of our cookies today. We want you to share in the fun withus!
  9. 9. The Menu Everything we make here is fresh! In addition to our super premium, fresh baked cookies and brownies, we offer Cookie Cakes for life’s celebrations. All of our Cookies and Brownies begin with carefully tested recipes, highly controlled production and the finest ingredients from our batter facility in Atlanta, Georgia. Each of our premium treats is handcrafted and baked fresh daily in your local Great American Cookies store From our signature Cookie Cakes to our deliciously rich Brownies, Great American Cookies takes the time to do it right. The end results are the finest fresh-baked products right in your neighborhood – perfect for every occasion and celebration.
  10. 10. Cookie Flavor Profiles: Original Chocolate Chip, Original with M&M’s candies, Double Fudge, Chewy Chocolate Supreme, Oatmeal Walnut Raisin, Peanut Butter with M*M’s candies, Peanut Butter Supreme, Pecan Supreme, Snickerdoodle, Sugar, White Chunk Macadamia * Available in Regular Sized Cookies, Colossal Cookies, Double Doozie Cookies, Big Bite, and Big Bite Double Doozie Cookies, and Specialty Cookies The Core Menu
  11. 11. Brownie Flavors: Fudge Brownie, Fudge-nut, Cheesecake Chocolate Swirl, Cheesecake Strawberry Swirl, German Chocolate, Red Velvet, Reese’s Peanut Butter Cup, and Domino Cookie Cakes: Original Chocolate Chip, Sugar, Double Fudge, or Oatmeal The Core Menu
  12. 12. Advantages of the Great American Cookies Brand Providing high quality and superior products Ownership of thesupply-chain Freshly baked Cookie Cakes and cookies fromproprietary recipes Innovator and leader ofsignature Cookie Cakes Leaderin mall-based cookie system Fun environment Easy tooperate Creating fondmemories Trademarkflavors US Brand recognition
  13. 13. Primarily families with pre-teen children Women 18-34 Mall employees Target Audience
  14. 14. Unique Differentiators Home of the Original Cookie Cake Freshly baked cookies and Cookie Cakes from a proprietary recipe Online Cookie Cake ordering available All cookie dough manufactured inAtlanta
  15. 15. International Master Program Elements Our International Master Franchise program at Great American Cookies works to connect each Master to the brand resources in disciplines including: - Real estate, site selection criteria, design, and site layout - Marketing and Public Relations - International logistics, local sourcing, and supply planning - Start up and ongoing operations expertise and support
  16. 16. Tips for team training on customer satisfactionand customerloyalty Marketing support, calendar of events and ongoing key brand building initiatives Operations training including: P&L management, costof goods and labor controls International market launch expertise Franchise Support The opportunity to networkwith experienced peers Unparalleled franchisee training and supportthrough GFG University Ongoing access to our expertise and materials in the areas of: Business Development, Site Selection and Leasing, Construction, Purchasing, Training, Store Operations, Quality Control, Promotions,Marketing, Research andDevelopment
  17. 17. Marketing Calendar Great American Cookies provides a yearly national calendar. International Masters have access to the current calendar as well as the library of past promotions that they can explore for use in their local market This allows for customization of promotions on a local level
  18. 18. Local Marketing Kits Great American Cookies provides step- by-step toolkits for local store marketing initiatives to support: National Promotions Fundraising Business-to-BusinessSales These toolkits include customizable marketing materials that franchisees can produce locally.
  19. 19. Social Media Great American Cookies utilizes Facebook, Twitter and YouTube to engage and interact with our customers. We talk to our current promotions and contests, driving brand awareness. Social media allows real time dialogue with our customers. Instagram Total Followers: 9,869 Twitter Total Followers: 4,474 Facebook Total Audience: 350,600 Avg. Daily Page Impressions: 312,438
  20. 20. Training 4 days of platform (in-store) training on operational execution of business 5 days of classroom training on operations, marketing, finance, etc. Business and operational tools for owners Modules facilitated by content experts Ongoing education and development Engaging, interactive, high tech/high touch
  21. 21. The Kitchen INNOVATION Innovative New Products Value Engineering Quality Assurance Vendor Partnership OVERVIEW OF MANUFACTURING Proprietary Products GAC Cookie Dough Private Label Production Vertically Integrated Production at 30% Capacity Built-In Supply Chain Competitive Cost of goods
  22. 22. Support Center The Great American Cookies brand has dedicated Research and Development Support focused on: Exploring trends inthe marketplace Continually revolutionizingour fresh baked products New product innovations and ensuring each product is taken through an extensive process to: A state-of-the-art Innovation Lab that provides the foundation for this innovation Validate operational procedures in- store along with all other day-to-day activities Understand consumerdemand and the products impacton store sales and productmix before a national launch
  23. 23. Expert International Support Great American Cookies is part of a portfolio of brands that has a proven track record of supporting over 1,100 franchised units in over 20 countries. We offer a dedicated International Director who functions as the direct line into each brand and is your point of contact. Provide internationally specific Market Launch services that are designed to help you realize the first unit opening are: - Professional New Master Onboarding - New Market Launch Project Management - Supply Chain and Logistics Planning - Operations Support and Consulting - Product Approvals and Local Sourcing Expertise
  24. 24. How does Great American Cookies assist me in opening the first unit in my market? Market Launch Planning- The A to Z plan of how we will transfer the brand “Know How” to you and the countdown of activities that lead up to the first unit opening Supply Chain Planning- Working with each Master Franchisee group on establishing a targeted local sourcing plan in order to reduce import costs where applicable from the first unit Onsite start up and training of the first unit
  25. 25. What kind of support can I expect after I open the first unit? Ongoing Operational consultation from the first unit until the 100th unit in regards to front line operations and cost improvement initiatives Continued marketing and brand building consultation to assist you in the growing the brand through the introduction until maturity Franchise sales and development- how to set up your market for success when you are ready to start soliciting your own sub franchisees
  26. 26. Where to bake
  27. 27. Site Selection Great American Cookies is seeking locations in primary and secondary markets that have the below Site Criteria: Site Criteria- Location type is a Mall and Lifestyle centers Minimum 60,000 population within a 10 mile radius Minimum 200 SF (19SM) for kiosks and 600 SF (56SM) for inline locations which can be up to 1100 SF (111SM) Large Anchors Near Kid’s Concepts Locations in line with foot traffic Outside of the food court or end cap of a food court
  28. 28. Target Venues Regional Malls: Kiosk Inline End-cap Large Lifestyle Centers: Pedestrian Driven Inline Entertainment Airports Entertainment Complexes TouristDestinations TransportationHubs A typical Traditional Store requires between 400 and 1,000 square feet of space (37- 93 square meters). A typical modular,prefabricated Non-Traditional Store will use between 400 and 800 square feet of space (37-74 SM). A typical Satellite will use between 50 and 150 square feet (5-15SM) in a shopping center or venue, but also will require a Traditional Store or Non-TraditionalStore to bake cookies in
  29. 29. Real Estate Considerations Site Characteristics to consider: Demographics Co-Tenancy Traffic (drive and walk) Accessibility Visibility Competition Analysis There will be an experienced domestic real estate professional available to help you with the following: Site Selection Site Evaluation Demographicsand Market Analysis
  30. 30. Appealing Store Designs On Mall: Requirements: • Between 400 and 1,000 square feet of space (37- 93 square meters) • Plumbing and electrical provided • Baking is done on-site
  31. 31. Appealing Store Designs Non- Traditional - Kiosk Requirements: • Between 400 and 800 square feet of space (37-74 SM) • Proximate plumbing and electrical lines • Ancillary storage space recommended • Baking done on site or off site
  32. 32. Appealing Store Designs Satellite Requirements: • Between 50 and 150 square feet (5-15 SM) • Requires an On Mall or Non Traditional baking unit to provide product to the Satellite
  33. 33. A Sweet Opportu nity
  34. 34. International Master Franchisee Profile We are looking for business people who successfully operate similar businesses in their country of interest with the ability to grow quickly via self development and sub-franchising Successful Master Franchisees often operate other food /retail concepts and have experience with other franchise concepts Has a dedicated, English speaking staff on the ground in the country/territory where they wish to operate Financial Stability with a net work of a minimum of $300K USD in liquid assets Master Franchisee candidate will be heavily involved in the business and act as the “Brand Champion” within their organization Candidate has ability to negotiate with landlords of appropriate real estate to gain sites for market development
  35. 35. Characteristics of an Ideal Market for International Franchising Product offering is attractive to local clientele Products can be sold at local price points Availability of appropriate real estate in the market to support growth No import restrictions on key brand commodities such as dairy, wheat, sugar, chocolate etc. Political and banking stability in the market to access and pay in U.S. dollars
  36. 36. Next Steps Complete the International Request for Consideration Continue discovery discussions with the International Director on the inputs to complete your business plan Receive terms from Great American Cookies via Letter of Intent (LOI) Complete and refine your business plan based on the mutually agreed upon business terms Thank you for completing your review of the Great American Cookies Virtual Brochure! We look forward to working with you towards joining our franchisee team!

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