1. The Patient Recruitment Recruitment of Volunteers…
Challenges Most under-estimated and most crucial part
of a human clinical study
Can Emerging Regions Help?
Not planned early enough
Mukesh Kumar, PhD, RAC “All eggs in one basket” syndrome
Trouble-shooting verses Trouble-Prevention
Senior Director
Regulatory Affairs & Quality Assurance One size fit all strategies
Amarex Clinical Research Poorly planned
Germantown, MD 20874, USA Recruitment strategies
mukeshk@amarexcro.com
Expanding exposure
240-454-6835
www.amarexcro.com 2
Challenges to Recruitment Recruitment is Getting Harder
Lack of patient pools Too many trials
Availability of competing treatments Few experienced sites and investigators
Standard of care available Good standard of care (in US and
Western EU)
Quality of life of patients
Few truly innovative therapies (wonder
Length and frequency of treatment
drugs)
Public relations and public awareness
Many high profile failures
Recruitment strategies are critical
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Emerging Regions of the World Emerging Regions are Pooled for
a Reason
Formerly known as the “Third World”
Similar health-care infrastructure
BRIC: Brazil, Russia, India and China
Similar patient pools
South-East Asia: Korea, Malaysia, etc.
Similar economic conditions
Other countries in South America
Similar history of clinical trials
Eastern Europe: Poland, Romania,
Ukraine, Serbia Similar political and business
environments
Africa (only for a few indications)
Similar access to resources
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2. Role of Emerging Regions in Role of Emerging Regions in
Meeting Recruitment Goals Meeting Recruitment Goals
Few trials Additional advantages:
High rate of patient compliance
Few investigators and sites (but rapidly
increasing) Patients in dire need for standard
Relatively limited availability of Western treatments
standard of care “Few” regulatory hurdles (case-by-case)
Large treatment-naïve patient pools Business friendly environment
Future markets
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Common History Perceptions
Most clinical trials were Government Reduced Cost
funded and supported Per patient cost
Since at least 25 years Data management
Mostly at govt. hospitals Trial management
Mostly on collaborative projects with Reduced Time
other governments
Rapid recruitment
Few Regulations
All indications
Private-funded research mostly started Friendly Regulatory Environment
in the last 10 years, at most.
Easier approval
Mostly multi-national corporations
Faster than US/EU
Mostly large multi-national CROs
Less restrictive than US/EU
Indigenous CROs with limited experience
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Huge Untapped Potential Definite Need for a Recruitment
Technical
Strategy
Physicians and hospitals/clinics Based on indication and population
Ph.D.s, pharmacists, nurses, etc
Training resources
Time of initiation of trial
Resources Plan for regulatory, ethics, GCP and
People quality issues
Financial Components of strategy
For larger trials
Rapid recruitment No and location of sites
Language & Culture Personnel requirements
Language is an issue in most regions Advertisements and promotions
Huge US influence Measures to ensure non-coercive activities
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3. Recruitment Plan Framework for Message
Be honest
Who is going to recruit, and who are you What you are doing is research
looking for? It is experimental or investigational
What is your message? There are unknowns
There may be risks
What are your barriers? There may or may not be benefits
When to initiate recruiting? Be clear
Where do you recruit? Be creative and engaging
How do you recruit? Clarify scientific jargon
Evaluate your recruitment efforts Make analogies
Assure confidentiality
Answer questions
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Training and Quality Management Training and Quality Issues
General Issues
Written plans with version control GCP Compliance
Collection of feed-back and Ethics: Approvals by valid of IRB/IECs
documentation of changes Approval from regulatory agencies
Setting goals and time-lines SOPs and Training Issues
Getting regulatory, ethical and financial Documentation
approvals before implementing Compliance issues
Adaptive recruitment Coercive actions
Unapproved processes
Undocumented processes
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Customized Recruitment Strategies Role of Public Relations
One of the most important component!
All our knowledge is the offspring of our
Build a comprehensive recruitment plan
perceptions – Leonardo Da Vinci
Site qualification
Investigator qualification Role of media in emerging regions
Advertisement and promotion of trial Very vocal, less knowledgeable
Recruitment camps Short attention span
Incentives: Site personnel and patients Long-term influence
Within reason and approved by IRB/IEC
Get plans approved by all applicable IRB/IEC
Public perception of foreign sponsor
Deep pockets
Execution of plan
Training, initiation, communication and follow-up Extended reach
Trouble-shooting Higher demands for quality and compliance
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4. Future Prospects
Strong competition among different
countries Thank You!
Increased use of English as primary Questions and Comments
professional language
Higher patient awareness Mukesh Kumar, PhD, RAC
Increased cost Senior Director, Regulatory Affairs
Amarex Clinical Research
Increased feasibility
Germantown, MD 20874, USA
Increased supervision by local regulators Tel: 001-240-452-6835
and the FDA Email: mukeshk@amarexcro.com
www.amarexcro.com 19