Inbound Marketing IS the New SEO - Facts, Figures & Data

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Thanks to everyone who joined the Kuno Creative inbound marketing team to learn why inbound marketing is the new SEO, how Google has changed search engine optimization forever and the new role of social media in search marketing. The event was a huge success and boasted a record number of registrants for a Kuno webinar. Webinar highlights: -A Look at Traditional SEO -Defining the New SEO - Inbound Marketing -What are the Causes? -What does this Mean? Chad Pollitt, Director of Inbound Marketing for Kuno Creative discussed the reasons why traditional SEO campaigns aren't as important as they once were for web visibility and why they are quickly being replaced by inbound marketing. Backed with real data, he proved that traditional SEO tactics aren’t as effective as inbound marketing at driving organic traffic and business leads. The webinar also explored how Google's ranking algorithm and indexing system has changed and its effect on traditional SEO. Also, Chad explained how to take advantage of the changes in order to maximize web visibility and organic leads utilizing inbound marketing. http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides Video: http://inboundmarketing.kunocreative.com/the-new-seo/

Business Technology Design

Introduction
Chad H. Pollitt
• Director of Inbound Marketing

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Agenda

• The Old SEO
• The New SEO

• What are the Causes?
• What Does this Mean?

• Q&A

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The Old SEO

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The Old SEO

• Technical SEO
– On-page Sculpting

– Link Building

– SEO Programming

– Competitor Audits

– SEO Architecture

– Content for the Sake of Content

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The Old SEO

Pay Per Keyword
Pay for Rankings
Pay for Traffic

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO
*Data from the MarketingTechBlog.com

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Where You Rank Doesn’t
Matter – How Many Keywords
Drive Traffic Does

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO
# of Organic Visits
35000

30000

25000

20000

15000

10000

5000

0

2-3 Blog Posts/wk
Traditional SEO 5-10 Blog Posts/wk
Inbound Marketing

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO
# of Organic Keywords Driving Traffic
16000

14000

12000

10000

8000

6000

4000

2000

0

2-3 Blog Posts/wk
Traditional SEO 5-10 Blog Posts/wk
Inbound Marketing

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO
# of Organic Leads
500

450

400

350

300

250

200

150

100

50

0

Traditional SEO
2-3 Blog Posts/wk Inbound Marketing
5-10 Blog Posts/wk

Twitter: @CPollittIU - #KunoSEO kunocreative.com

The New SEO

10 posts/week

5 posts/week

13 Months 13 Months

Traffic from 13,798
Traffic from 2,480
Keyword Phrases Keyword Phrases = 556% Increase
2 - 3 Posts/wk 5 - 10 Posts/wk

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

“. . .make sure that your site adds value. Provide
unique and relevant content that gives users a
reason to visit your site first.”

-Google’s Webmaster Guidelines

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• Google Panda Launched (Feb 2011)

Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Create Original, Problem-
solving and/or Entertaining
Content

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• Google Caffeine Update "Freshness" (Nov 2011)

Google Caffeine Launched (Jun 2010)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Publish Content Frequently

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• J.C. Penney, Forbes & Overstock.com get caught doing
black hat link building (Feb 2011)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Don’t Buy Links or Use Link
Building Services

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• Google Limits Keyword Search Query Info (Oct 2011)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

22% of Total
Organic Search 33% of Total
Organic Leads

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Search Results & Technical
SEO ROI are harder to track

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• Google +1 Launched (Mar 2011)
• Google+ Social Media Platform Launches (Jun 2011)
• Google+ Business Pages Launched (Nov 2011)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What are the Causes?

• Google & Bing Admit to Using Social Signals (Dec 2010)
• Google Search, Plus Your World (Jan 2012)

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does this Mean?

Distribute Content via Social
Media – Be Social

Twitter: @CPollittIU - #KunoSEO kunocreative.com

What Does ALL of this Mean?

In order to maximize search
engine visibility & organic leads
you must. . .

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Take-a-ways
1. Where You Rank Doesn’t Matter – How Many Keywords
Drive Traffic Does

2. Create LOTS of Original, Problem-solving
and/or Entertaining Content

3. Publish Content Frequently

4. Don’t Buy Links or Use
Link Building Services

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Take-a-ways

5. Search Results & Technical SEO ROI
are harder to track

6. Distribute Content via Social Media
Be Social

7. Inbound Marketing is the New SEO
Embrace it all. . .

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Building Links Naturally
with the New SEO

Facebook.com/kunocreative
Twitter: @CPollittIU - #KunoSEO

Thank You for Attending!
Contact Kuno Creative for
more information on effective
SEO with Content
Marketing, Social Media &
Inbound Marketing.

Questions?
Slides are available at

Twitter: @CPollittIU - #KunoSEO kunocreative.com

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1. Twitter: #KunoSEO

2. Introduction Chad H. Pollitt • Director of Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com

3. Twitter: @CPollittIU - #KunoSEO kunocreative.com

4. Agenda • The Old SEO • The New SEO • What are the Causes? • What Does this Mean? • Q&A Twitter: @CPollittIU - #KunoSEO kunocreative.com

5. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

6. The Old SEO • Technical SEO – On-page Sculpting – Link Building – SEO Programming – Competitor Audits – SEO Architecture – Content for the Sake of Content Twitter: @CPollittIU - #KunoSEO kunocreative.com

7. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

8. The Old SEO Pay Per Keyword Pay for Rankings Pay for Traffic Twitter: @CPollittIU - #KunoSEO kunocreative.com

9. The Old SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

10. The New SEO *Data from the MarketingTechBlog.com Twitter: @CPollittIU - #KunoSEO kunocreative.com

11. What Does this Mean? Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does Twitter: @CPollittIU - #KunoSEO kunocreative.com

12. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

13. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

14. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

15. The New SEO # of Organic Visits 35000 30000 25000 20000 15000 10000 5000 0 2-3 Blog Posts/wk Traditional SEO 5-10 Blog Posts/wk Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com

16. The New SEO # of Organic Keywords Driving Traffic 16000 14000 12000 10000 8000 6000 4000 2000 0 2-3 Blog Posts/wk Traditional SEO 5-10 Blog Posts/wk Inbound Marketing Twitter: @CPollittIU - #KunoSEO kunocreative.com

17. The New SEO # of Organic Leads 500 450 400 350 300 250 200 150 100 50 0 Traditional SEO 2-3 Blog Posts/wk Inbound Marketing 5-10 Blog Posts/wk Twitter: @CPollittIU - #KunoSEO kunocreative.com

18. The New SEO 10 posts/week 5 posts/week 13 Months 13 Months Traffic from 13,798 Traffic from 2,480 Keyword Phrases Keyword Phrases = 556% Increase 2 - 3 Posts/wk 5 - 10 Posts/wk Twitter: @CPollittIU - #KunoSEO kunocreative.com

19. The New SEO Twitter: @CPollittIU - #KunoSEO kunocreative.com

20. What are the Causes? “. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.” -Google’s Webmaster Guidelines Twitter: @CPollittIU - #KunoSEO kunocreative.com

21. What are the Causes? • Google Panda Launched (Feb 2011) Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com

22. What are the Causes? Twitter: @CPollittIU - #KunoSEO kunocreative.com

23. What are the Causes? Twitter: @CPollittIU - #KunoSEO kunocreative.com

24. What Does this Mean? Create Original, Problem- solving and/or Entertaining Content Twitter: @CPollittIU - #KunoSEO kunocreative.com

25. What are the Causes? • Google Caffeine Update "Freshness" (Nov 2011) Google Caffeine Launched (Jun 2010) Twitter: @CPollittIU - #KunoSEO kunocreative.com

26. What Does this Mean? Publish Content Frequently Twitter: @CPollittIU - #KunoSEO kunocreative.com

27. What are the Causes? • J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com

28. What Does this Mean? Don’t Buy Links or Use Link Building Services Twitter: @CPollittIU - #KunoSEO kunocreative.com

29. What are the Causes? • Google Limits Keyword Search Query Info (Oct 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com

30. What Does this Mean? Twitter: @CPollittIU - #KunoSEO kunocreative.com

31. What Does this Mean? 22% of Total Organic Search 33% of Total Organic Leads Twitter: @CPollittIU - #KunoSEO kunocreative.com

32. What Does this Mean? Search Results & Technical SEO ROI are harder to track Twitter: @CPollittIU - #KunoSEO kunocreative.com

33. What are the Causes? • Google +1 Launched (Mar 2011) • Google+ Social Media Platform Launches (Jun 2011) • Google+ Business Pages Launched (Nov 2011) Twitter: @CPollittIU - #KunoSEO kunocreative.com

34. What are the Causes? • Google & Bing Admit to Using Social Signals (Dec 2010) • Google Search, Plus Your World (Jan 2012) Twitter: @CPollittIU - #KunoSEO kunocreative.com

35. What Does this Mean? Distribute Content via Social Media – Be Social Twitter: @CPollittIU - #KunoSEO kunocreative.com

36. What Does ALL of this Mean? In order to maximize search engine visibility & organic leads you must. . . Twitter: @CPollittIU - #KunoSEO kunocreative.com

37. Twitter: @CPollittIU - #KunoSEO kunocreative.com

38. Take-a-ways 1. Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does 2. Create LOTS of Original, Problem-solving and/or Entertaining Content 3. Publish Content Frequently 4. Don’t Buy Links or Use Link Building Services Twitter: @CPollittIU - #KunoSEO kunocreative.com

39. Take-a-ways 5. Search Results & Technical SEO ROI are harder to track 6. Distribute Content via Social Media Be Social 7. Inbound Marketing is the New SEO Embrace it all. . . Twitter: @CPollittIU - #KunoSEO kunocreative.com

40. Building Links Naturally with the New SEO Facebook.com/kunocreative Twitter: @CPollittIU - #KunoSEO

41. Twitter: @CPollittIU - #KunoSEO kunocreative.com

42. Thank You for Attending! Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing. Questions? Slides are available at Twitter: @CPollittIU - #KunoSEO kunocreative.com

Inbound Marketing IS the New SEO - Facts, Figures & Data

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Inbound Marketing IS the New SEO - Facts, Figures & Data