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Persuasive content

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Responsive Web Design presents new challenge for content strategists: determining what content is presented and in what format. While each site and situation is unique, it's clear that your content needs to be tailored specifically to your audience's needs.

In this session, I discuss twenty tips for writing targeting, persuasive content for your audiences and look at examples from current web sites to help develop best practices for your organization.

Responsive Web Design presents new challenge for content strategists: determining what content is presented and in what format. While each site and situation is unique, it's clear that your content needs to be tailored specifically to your audience's needs.

In this session, I discuss twenty tips for writing targeting, persuasive content for your audiences and look at examples from current web sites to help develop best practices for your organization.

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