With more and more people "checking in" to the places they frequent whilst out and about, location-based-services like Foursquare are becoming an essential marketing tool for businesses of all sizes. Learn the ins & outs of Foursquare and why geo-location is the place to be for businesses wanting to bring people in the door - and keep them coming back.
2. “simply put, location changes everything.”
- matthew honan, wired magazine, january 2009
3. location provides an enhanced user experience.
+ discovery + navigation + context + relevance
4. location is a game changer for social networking.
what have you been up to?
passive
what are you doing right now?
real-time
where are you? can i join?
participatory
15. how does it work?
create a to-do list.
add to your to
do list
16. how does it work?
earn points.
• +1 for each place you check in during
the day
• +5 for checking in at someplace new
• +5 for adding a new venue to the
directory
17. how does it work?
unlock badges.
i. general
local: check in 3x at the same place in one
week
swarm: check in at a place with 50+ other
users
ii. city specific
Brooklyn for life: check in 25+ times in
Brooklyn
iii. event specific
CES 2010: check in at the Las Vegas
Convention Center during CES 2010
iv. branded
yard bird: check in at 6 of Harvard’s
recommended campus locations
23. “this one input—our coordinates—has the
potential to change all the outputs. where we
shop, who we talk to, what we read, what we
search for, where we go—they all change once
we merge location and the web.”
- matthew honan, wired magazine, january 2009