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Marketing mgmt ms anita malik

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Marketing mgmt ms anita malik

  1. 1. Prepared By:- KVS, Delhi Region MARKETING • Meaning • Types of marketing • Direct marketing • Tele marketing • Tele shopping • Online marketing • Functions of marketing
  2. 2. Prepared By:- KVS, Delhi Region MARKETING • Activities undertaken in respect of the exchange of goods & services constitutes Marketing. OR Marketing includes the collection & analysis of the information of the customers choices or preferences, converting them into a standard ,competitive ,informative & satisfying product, as well as retaining the customers forever by providing services .
  3. 3. Prepared By:- KVS, Delhi Region
  4. 4. Prepared By:- KVS, Delhi Region TYPES OF MARKETING • DIRECT MARKETING • ONLINE MARKETING • TELE MARKETING • TELE SHOPPING
  5. 5. Prepared By:- KVS, Delhi Region DIRECT MARKETING
  6. 6. Prepared By:- KVS, Delhi Region COMPANIES THAT USES DIRECT MARKETING AT LARGE 1. AMWAY 2. ORIFLAME 3. TUPPERWARE CORPORATION 4. HUL (for Aviance cosmetics)
  7. 7. Prepared By:- KVS, Delhi Region TELE MARKETING In Tele marketing the marketer goes direct to the customer using telecom or IT facilities. Tele marketing facilitates personalized contact, though not face-to-face contact, with prospects.
  8. 8. Prepared By:- KVS, Delhi Region TELE SHOPPING OR HOME SHOPPING Tele shopping alternatively known as Home shopping. In home shopping the marketer hawks the products on air and the consumer watches it on his TV screen at home. For example: HOME SHOP 18 Benefits of home shopping: a) Wide variety of choice b) Wide product information is available c) No transportation cost
  9. 9. Prepared By:- KVS, Delhi Region FUNCTIONS OF MARKETING • Gathering & analyzing market information to know the customers preferences. • Marketing planning- plan with respect to level of production & promotion efforts to achieve the objective of the firm. • Product designing – makes the product attractive & provides competitive strength. • Standardization & grading –ascertaining the product with peculiarities/ specialisation. • Packaging & labelling- protects the product & imparts information of product.
  10. 10. Prepared By:- KVS, Delhi Region Functions continued…. • Branding –giving a distinctive name. • Customers support services- services to maintain the customers for the entire life. • Pricing of the product to give it competitive strength. • Promotion- informing the customers & encouraging them to buy the product. • Physical Distribution & transportation-providing customers with the goods who are scattered at distant locations. • Warehousing – solves the problem of time lag between production & consumption.
  11. 11. Prepared By:- KVS, Delhi Region Prepared by: Anita K.V AAI Rangpuri New Delhi -37

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