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Mitgating Legal Risk for Web and Mobile Accessibility

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Discuss the top five things you can bring to your organization to mitigate the legal risk associated with web and mobile accessibility.

Publicado en: Tecnología
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Mitgating Legal Risk for Web and Mobile Accessibility

  1. 1. Mitigating Your Legal Risk for Web and Mobile Accessibility Wednesday March 13th, 2019 © 2019 Interactive Accessibility
  2. 2. Disclaimer I am not a lawyer and am not providing legal advice in the session today I will share my experience with you and how organizations have been able to move things forward and make their products more accessible March 2019 © 2019 INTERACTIVE ACCESSIBILITY 2
  3. 3. Legal Landscape Many organizations have received demand letters or lawsuits ◦A lot of cases in the United States but also lawsuits in Europe and other countries Laws require equal access to users with disabilities ◦Often Web Content Accessibility Guidelines (WCAG) is the default standard ◦Equality Acts and Civil Rights laws require “reasonable adjustments” to enable people with disabilities to access services W3C publishes laws and policies around the world: https://www.w3.org/WAI/policies/ March 2019 © 2019 INTERACTIVE ACCESSIBILITY 3
  4. 4. U.S. Federal Website Lawsuits Nearly Triple March 2019 © 2019 INTERACTIVE ACCESSIBILITY 5 Source: https://www.adatitleiii.com/2019/01/number-of-federal-website-accessibility-lawsuits-nearly-triple-exceeding-2250-in-2018/ According to Seyfarth Shaw, in 2018 ADA Title III lawsuits filed increased by 177% over 2017 In 2018 there were 2258 cases that could be identified through a diligent search, vs. 814 in 2017
  5. 5. How can you mitigate your legal risk? 5 Key Steps 6
  6. 6. #1 Run an Automated Scan An automated accessibility scan identifies technical accessibility issues ◦In the U.S. many plaintiff lawyers are using automated scans to determine who to target and to identify accessibility issues A clean accessibility scan does not mean the site is accessible ◦Automated scans can capture 35-40% of accessibility issues ◦Cannot automatically scan for all WCAG 2.0/2.1 success criteria ◦Does not mean that the product can be used by people with disabilities March 2019 © 2019 INTERACTIVE ACCESSIBILITY 7
  7. 7. Prioritizing Issues GOAL: Reduce the overall percentage of issues ◦Determine if the reported issue is an actual issue ◦Start with the issues that are part of templates or common components ◦Fix issues with high percentage of frequency Categorize the issues by who needs to fix them ◦Design will most likely need to fix color contrast issues ◦Development code level issues ◦Content structure and missing text alternatives may be editorial or marketing teams March 2019 © 2019 INTERACTIVE ACCESSIBILITY 8
  8. 8. Set Up Ongoing Monitoring Track progress over time Monitor accessibility risk March 2019 © 2019 INTERACTIVE ACCESSIBILITY 9
  9. 9. #2 Identify and Fix Critical Issues Start with the key user journeys or the primary functions of the site ◦Include the search, contact, policy pages, sitemap and other screens likely to be used by users with disabilities ◦Look at the most frequently accessed content Test through manual review and with the assistive technology Identify issues that will block access or make it very difficult to use the product March 2019 © 2019 INTERACTIVE ACCESSIBILITY 10
  10. 10. Prioritize Issues Prioritize accessibility issues the same way you treat any other defect ◦Issues that block access or make it very difficult to use should be fixed first Identify where the accessibility issue is located and prioritize issues that impact users from completing key user journeys ◦Fix any issues that prevent a user from accessing your contact information March 2019 © 2019 INTERACTIVE ACCESSIBILITY 11
  11. 11. Testing with Assistive Technology Start testing with a screen reader ◦Most lawsuits call out JAWS screen reader ◦Tools such as JAWS Inspect can help novice screen reader users identify issues ◦Test with multiple browsers ◦Include the responsive breakpoints (desktop, tablet, mobile) Identify issues where ◦Content is confusing or not available ◦Functions that do not work or are very confusing ◦Assistive technology features do not work March 2019 © 2019 INTERACTIVE ACCESSIBILITY 12
  12. 12. #3 Add Accessibility Page Shows your commitment to accessibility Provides users with information about the accessibility of the product Provides a way for users to communicate and submit feedback March 2019 © 2019 INTERACTIVE ACCESSIBILITY 13
  13. 13. What to Include in Accessibility Statement At a minimum include: ◦Commitment statement ◦Applicable accessibility standard applied and national or local laws/policies ◦Contact information Also consider adding: ◦Accessibility features and services available ◦Known limitations and work arounds ◦Supported assistive technology and technical prerequisites ◦Information on how people with disabilities can use the product Some countries have specific content requirements ◦EU Web Accessibility Directive ◦AODA March 2019 © 2019 INTERACTIVE ACCESSIBILITY 14
  14. 14. Where to Place an Accessibility Statement Make it easy to find Place in multiple locations ◦Footer ◦Help ◦Sitemap Be consistent across the site in the naming of the link ◦“Accessibility” ◦“Web Accessibility” ◦“Accessibility Statement” March 2019 © 2019 INTERACTIVE ACCESSIBILITY 15
  15. 15. #4 Increase Accessibility Awareness Increase accessibility awareness within your organization ◦Set up an experience lab ◦Define and communicate accessibility requirements Provide accessibility training ◦Deliver in multiple formats – in person, webinars, mentoring and self-paced online training ◦Courses should include beginner level to more advanced topics ◦Outline job specific training paths March 2019 © 2019 INTERACTIVE ACCESSIBILITY 16
  16. 16. #5 Integrate Accessibility March 2019 © 2019 INTERACTIVE ACCESSIBILITY 17 Policies and Standards Legal / Compliance Software Development Lifecycle Procurement Digital Assets and Infrastructure Tracking and Measurement Communications and Support Culture
  17. 17. Questions? March 2019 © 2019 INTERACTIVE ACCESSIBILITY 18

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