Conversion optimization is defined as the process of increasing website leads and sales without spending money on attracting more visitors by reducing the bounce rate. It involves converting visitors into subscribers, subscribers into leads, and leads into sales through content marketing that attracts visitors without paid advertising. The key aspects of conversion optimization are that it is a process, increases leads and sales, does not require spending to attract more visitors, and reduces the bounce rate through attention-grabbing landing page content.

1. Conversion Optimisation
What is it?
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2. Attention-Grabbing Appeal
At it’s simplest, that’s what conversion optimisation is about
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3. Let’s look at a definition
Conversion optimisation is the process of
increasing website leads and sales without
spending money on attracting more visitors
by reducing your visitor “bounce rate”
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4. It’s a simple enough definition
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5. But don’t mistake simple for easy
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6. Jonathan Ive (Apple design guru) on simplicity
Simplicity is not the absence of
clutter, that’s a consequence of
simplicity. Simplicity is
somehow essentially describing
the purpose and place of an
object. The absence of clutter
is just a clutter-free product.
That’s not simple.
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7. Did you spot the key words in that simple
conversion optimisation definition?
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8. There are 4 distinct aspects
Conversion optimisation is the process of
increasing website leads and sales without
spending money on attracting more visitors
by reducing your visitor “bounce rate”
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9. Firstly, it’s a PROCESS
More importantly, it’s a WORKING ON YOUR BUSINESS
process. You won’t get it right first time
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10. Increasing Website Leads
The first step is to convert a
visitor into a subscriber.
Second, you need to convert
a subscriber into a lead.
Then a lead into a sale
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11. Without Spending Money
This is about content marketing
that is different AND better than
your nearest competitors.
It’s about making ‘pull’
marketing work with minimal
‘push’ marketing to kickstart it
all.
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12. Attracting More Visitors
This is about Google, SEO and
social media. But NOT in the way
you think.
It’s about how to use them for direct
marketing without spending money.
That means developing messages
that have attention-grabbing
appeal.
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13. Reducing Bounce Rate
Your landing page content must take
care of
CLARITY
RESONANCE
URGENCY
DOUBT
DISTRACTION
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