Build Communities Raving Fans Brands Social Media
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Kate Walling founded Secret Ingredients, one of the first websites that allowed users to create their own cookbooks. Secret Ingredients sold two lines of family cookbooks - Heirloom Cookbooks launched in 2005 starting at $195, and more affordable Keepsake Cookbooks launched later that year starting at $29.95. The website had over 42,000 user-generated recipes and acquired customers in 49 US states. Kate Walling later founded Scrappy Face, a consulting agency that helps small businesses and startups with branding, marketing, social media, websites, and entrepreneurship. Scrappy Face works with a variety of clients and has a team of over 20 consultants.
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Build Communities Raving Fans Brands Social Media
- 1. KATE WALLING Portfolio
- 2. Founder/CEO Secret Ingredients was one of the first “make your own cookbook” websites. • 42,000 user-generated recipes • acquired customers in 49 US states
- 3. Secret Ingredients sold two lines of family cookbooks, Heirloom and Keepsake. Heirloom Cookbooks were launched in 2005 as an initial product offering and started at $195. Keepsake Cookbooks launched as a more affordable line in time for the holiday season in 2005, followed by Wedding Keepsakes in spring of 2007. Keepsake Cookbooks started at $29.95.
- 6. Media TV • ABC13 WLOS (Asheville, NC) • ABC7 WLS (Chicago, IL) • ABC9 KGUN (Tucson, AZ) • DayTime (SouthEast) Magazine • Skirt Magazine (December 2006) • Quick & Simple (December 2006, May 2007) • Womanʼs World (April 2007) • Modern Bride (June/July 2007) Radio • KMIX/KRES (St. Louis, MO) • KWYR (Winner, SD) • WFON (Fond Du Lac, WI) • KKZZ (Ventura, CA) • GCN Radio Network (Syndicated) • KWRE (St Louis, MO) • WACK (Newark, NY) • The Good Live (Sirius Satellite Radio) • WLRQ (Melbourne, FL) • KGNO (Dodge City, KS) Newspaper • Asheville Citizen-Times (Asheville, NC) • Bristol Herald Courier (Bristol, VA/TN) • Sunday News (Lancaster, PA) • Times (Georgetown, SC) • Richmond Times-Dispatch (Richmond, VA)
- 7. Founder/CEO Scrappy Face is a one-stop consulting agency for small businesses and funded startups. We are best known for building communities of raving fans for brands through social media. • consulting on all aspects of branding, marketing, social media, website/SaaS solutions, and entrepreneurship • building and managing a team of 20+ consultants
- 8. Scrappy Face supports businesses at every turn, including product development, positioning, brand and website development, and launch and post- launch marketing strategy. We work with a range of clients including law firms, doctors, rising stars in the entertainment industry, breweries, car dealerships, retail shops, pilates studios, staffing firms, product and technology companies, large non-profits and more. Relationships are key to this business. Our brand and services were built to empathize with small business and startup culture.
- 10. Media Scrappy Face appeared in Power Culture Magazine in May 2012.
- 11. Scrappy Face Custom Content
- 12. Due to confidentiality, Scrappy Face client materials are available for in-person meetings.