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Online investor relations best practice 2013-2014
1. Best practice in digital IR
Phil Marchant
Managing Director KW Digital UK
2. Best practice in Digital IR
What is it?
Phil Marchant
January 2014
3. Me
Managing Director (UK)
KW Digital
17 years experience as a senior
consultant in digital corporate
communications
www.kw-digital.com
www.linkedin.com/company/1816941
phil.marchant@kw-digital.com
@PhilMar
www.facebook.com/kwdigital
4. What is best practice digital IR in 2014?
• No longer simply about having lots of content
• It’s about:
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Message
Perception
Story
Engagement
Interactivity
Loyalty
Usefulness
Convenience
5. IRO presenting your case to potential investors
Just gave them bundles of content to read
Presented case, engaged and entertained