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Mobile and apps in corporate communications

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Making perfect use of mobile channels for corporate communications, investor relations, B2B, B2C and B2E. A workshop presentation from the KWD Webranking event 2014.

Publicado en: Empresariales, Tecnología
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Mobile and apps in corporate communications

  1. 1. Welcome What’s happening in ‘mobile’ and how leading multinationals are taking advantage…
  2. 2. Show, discuss, generate ideas Mobile and Apps workshop !
  3. 3. Hello Rick Sellers Director, KW Digital 10+ years advising on all aspects of digital corporate communications for large international companies including Aviva, Barclays, Centrica, Dana Petroleum, ENRC, Imperial Tobacco, National Express, Melrose, VimpelCom Ron Vrijmoet Co-Founder, Mobgen MobGen is one of Europe’s leading mobile solution specialists. Previously Chief Operating Officer Europe for JWT/WPP, one of the world’s largest marketing services firms. Prior to this, Ron worked internationally for WPP on the marketing & communication activities of international brands like Unilever, Vodafone, Kraft, Shell and Bosch
  4. 4. 1 First… background and stats 2 3 Mobile and Apps workshop
  5. 5. Mobile and tablet traffic to corporate websites 24.8% 30% 25% December 2013 20% 15% 92% 10% 5% Increase in 2013 2013/10 2013/07 2013/04 2013/01 2012/10 2012/07 2012/04 2012/01 2011/10 2011/07 2011/04 2011/01 0% Source KW Digital
  6. 6. And these are important visitors… Journalists Investors Analysts Job seekers …etc Source KWD Webranking 2013-2014
  7. 7. The majority do not fully support mobile users Source KWD Webranking 2013-2014
  8. 8. What are you saying? Your priorities? 41% Have mobile firiendly sites 38% Have an App Source KW Digital Web Management Report 2013
  9. 9. Things for us to consider We have desktop sites, mobile sites, responsive sites, IR/Media Apps… but • Has the corporate communications industry ‘solved’ how to approach mobile/App • Are we missing an opportunity? • Is there just one solution, or many? • What do our users want?