Alessandro Bastoni (Telecom Italia)

1. GRUPPO TELECOM ITALIA
London, November 24, 2011
Telecom Italia
Digital Corporate Strategy
Which possible evolution?

2. KWD Webranking 2011
The Digital Evolution
2012
2011
2010
2009
2008
Social Media & Apps
Multidevice contents
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3. KWD Webranking 2011
Marco Patuano at BlogFest 2011
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4. KWD Webranking 2011
Marco Patuano on Twitter (@marcopatuano)
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5. KWD Webranking 2011
Telecom Italia Twitter Team
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6. KWD Webranking 2011
BRAND reputation is affected by NET reputation
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7. KWD Webranking 2011
From Repository to a Corporate Media Hub
Corporate Media Hub
Repository for for new audiences
specialized
targets
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8. KWD Webranking 2011
Which targets?
Silver Surfers Digital Natives
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9. KWD Webranking 2011
Which contents?
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10. KWD Webranking 2011
An example of a premium content
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11. KWD Webranking 2011
How do we use the Webranking protocol?
Measurement
Involvement Commitment
Challenge
Benchmarking Improvement
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12. KWD Webranking 2011
Next steps
engagement
acting as a media
use of videos
social plug-ins
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