1. Investing in a
Personal Marketing
Specialist
Katherine F. Whelan
-Licensed Sales Agent
-Certified Home Marketing Specialist

2. Statistics from NAR
 87% of homebuyers used the Internet as an
information source
 77% of Internet homebuyers drove by or viewed
a home they saw online
 32% of buyers first found their home on the
Internet
 25% of FSBOs used the Internet to help sell
their home

3. Utilizing online
marketing is crucial to
your success in Real
Estate. A personal
marketing specialist will
provide your listings with
the online exposure they
deserve while leaving
you time to service
buyers and acquire Realtyresolve.com
more listings!

4. How we help…
 Enhance current marketing strategies
 Upload listings on additional websites to provide
increased exposure
 Update or develop attractive listing descriptions
that will generate leads
 Correct and enhance existing photos
 Provide agents with feedback from status
reports
 Create and/or update materials that promote you

5. Enhance Current Strategies
Headline
 MLS, Realtor.com,
Trulia.com, Zillow.com
 Improve descriptions
 Increase number of photos
 Add headlines and
personal messages
 Provide professional
template for ads and flyers
Customized
Description

6. Links to
your other
listings
Personal
Message
Customized
description

7. Customized
description
Contact info

8. Customized
description
Contact Info

9. Additional Exposure
Your listings will receive  Lycos.com
bonus online publicity if  Oodle.com
you request additional  ListingMania.com
exposure. A classified ad  Craigslist.com
including photos and an
appealing description of
the listing will be featured
on the following sites.

10. Update/Develop Listing
Descriptions
 Bad Description  Good Description
**Brand New Victorian To **Customize This To Be
Be Built On Cul-De-Sac Built Magnificent Victorian
Large Yard.** To Fulfill Your Dreams!
Nestled On A Private Cul-
De-Sac Enjoy A Master
Suite, 2.5 Baths, 3
Additional BRs, An Entry
Foyer And A Large Yard.
A Virtual Tour, Pictures,
And Private Viewings Of
This "Collier Model" Are
Available.**

11. Compelling Photographs
 A photo is the first impression
a buyer gets from a listing.
Enhancing and correcting a
photograph can be a time
consuming or an expensive
process when hiring a
professional. For a small fee
you can be provided with
several attention grabbing
photos that highlight your
listing’s best features.

12. Happy Sellers
 Current Sellers
 Helpful status reports
keep you and your
sellers updated on the
listing’s viewing
activity.
 Future Sellers
 Mention you will
provide status reports
at a CMA and that
potential listing could
become yours!

13. Agent Promotion
 Available for: Your Personal Website and/
or Your Company Webpage
 Improve/upload agent biography
 Link webpage to networking sites you
participate on (Facebook, Linked in, Twitter,
Trulia, Zillow)
 Enhance existing Agent Photo

14. Pricing
 $15 Fee per listing
 To upload and/or enhance for MLS.com, Realtor.com,
Trulia.com and Zillow.com
 $10 Monthly Fee for bi-weekly status reports
 $10 Monthly Fee for additional exposure
(includes two (2) open house postings)
 $5 Fee per photo enhancement
 $20 Fee for Agent Promotion
 Additional $20 fee if a unique personal bio is
requested

15. Trial Offer
 $20 Trial includes:
 Sign-up to two (2) sites of your choice
 Two (2) listings uploaded to those sites of
your choice
 Update of listing description
 Feedback sheet to provide to sellers bi-
weekly for one month
 Reduced $5 fee for additional uploads of the
initial two (2) listings to all other sites