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Kim E. Williams
@WilliamsKim
Sandler Training
 @SandlerSays
The Digital Decision Maker…
Who’s The Digital Decision Maker?




                                    #SandlerTraining
1999                2000s           TV
                                                                                   2012+
     <1990              1990s                           TV
                                                        Radio
                                                                              Radio
                                                                              Print
                                                                              Telephone
                                                        Print
TV                 TV             TV                                          Direct Mail
                                                        Telephone
Radio              Radio          Radio                                       Display
                                                        Direct Mail
                   Print          Print                                       Email
Print                                                   Display               IM
                   Telephone      Telephone
Telephone                                               Email                 Websites
                   Direct Mail    Direct Mail
                                                        IM                    Search
Direct Mail        Display        Display
                                                        Websites              Banner Ads
Display            Email          Email                                       Paid Search
                                                        Search
                   IM             IM                                          Landing Pages
                                                        Banner Ads
                   Websites       Websites                                    Micro Sites
                                                        Paid Search
                   Yahoo Search   Search                                      Video
                                                        Landing Pages         Webinars
                                  Banner Ads
                                                        Micro Sites           Affiliate Marketing
                                  Paid Search
                                                        Video                 SMS
                                  Landing Pages
                                                        Webinars              Mobile Email
                                  Micro Sites                                 Blogs
                                                        Affiliate Marketing
                                  Video                                       RSS
                                                        SMS
                                  Webinars                                    Podcasts
                                                        Mobile Email
                                  Affiliate Marketing                         Wikis
                                                        Blogs                 Social Networks
                                                        RSS                   Behavioral Email
                                                        Podcasts              Social Media Marketing
                                                        Wikis                 Widgets
                                                        Social Networks       CMS/Open Source
                                                                              Virtual Worlds

              #SandlerTraining                                                QR codes
                                                                              Page flip catalogues
#SandlerTraining
#SandlerTraining
#SandlerTraining
Building Relationship?
You Have To Be Where They Are!
                                    LinkedIn?
                                   Facebook?
                                     Twitter?
                                    Blogging?
                                 A Web Page?
What About Networking?
    SMART and SMARTER Goals
    Prepare Your Foundation
    Define Target
    Emotionally Engage Your Network
    5-10 Key Relationships
    Join Strategically
    Personal BOD
    Interested and Interesting
    Value                             Register at http://www.mygma.org
    Design for Referrals
    Follow Up
    Track and Measure
    Be Accountable to Your Program
Hand Shakes and Facetime
#1: Get 5-10 Key Relationships

It’s Not Who You Know, or Who Knows You,
 BUT It’s Who You Know Knows.




                                           #SandlerTraining
Hand Shakes and Facetime
#2: Join Strategic Organizations




                                   #SandlerTraining
Hand Shakes and Facetime
#3: Be Interested and Interesting




                                    Kip Blakely of TIMCO
Hand Shakes and Facetime
#4: Deliver Incredible Value
to your network.




                               #SandlerTraining
Hand Shakes and Facetime
#5: Follow Up: Consistently, Constantly




                                          #SandlerTraining
Hand Shakes and Facetime
#BONUS: Remember -Be Digitally Present and Positioned




                                                 #SandlerTraining
Hand Shakes and Facetime
#BONUS: Remember -Be Present
                                  Their Pain



                                     Sales
                                  Opportunity



                         Your                    Your
                       Presence                 Position



                                  #SandlerTraining
http://linkedin.com/in/kimevanswilliams


http://facebook.com/kimewilliams


http://twitter.com/williamskim
http://twitter.com/sandlersays

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Networking with the Next Generation of Decision Makers

  • 1. Kim E. Williams @WilliamsKim Sandler Training @SandlerSays
  • 3. Who’s The Digital Decision Maker? #SandlerTraining
  • 4. 1999 2000s TV 2012+ <1990 1990s TV Radio Radio Print Telephone Print TV TV TV Direct Mail Telephone Radio Radio Radio Display Direct Mail Print Print Email Print Display IM Telephone Telephone Telephone Email Websites Direct Mail Direct Mail IM Search Direct Mail Display Display Websites Banner Ads Display Email Email Paid Search Search IM IM Landing Pages Banner Ads Websites Websites Micro Sites Paid Search Yahoo Search Search Video Landing Pages Webinars Banner Ads Micro Sites Affiliate Marketing Paid Search Video SMS Landing Pages Webinars Mobile Email Micro Sites Blogs Affiliate Marketing Video RSS SMS Webinars Podcasts Mobile Email Affiliate Marketing Wikis Blogs Social Networks RSS Behavioral Email Podcasts Social Media Marketing Wikis Widgets Social Networks CMS/Open Source Virtual Worlds #SandlerTraining QR codes Page flip catalogues
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  • 14. You Have To Be Where They Are! LinkedIn? Facebook? Twitter? Blogging? A Web Page?
  • 15. What About Networking? SMART and SMARTER Goals Prepare Your Foundation Define Target Emotionally Engage Your Network 5-10 Key Relationships Join Strategically Personal BOD Interested and Interesting Value Register at http://www.mygma.org Design for Referrals Follow Up Track and Measure Be Accountable to Your Program
  • 16. Hand Shakes and Facetime #1: Get 5-10 Key Relationships It’s Not Who You Know, or Who Knows You, BUT It’s Who You Know Knows. #SandlerTraining
  • 17. Hand Shakes and Facetime #2: Join Strategic Organizations #SandlerTraining
  • 18. Hand Shakes and Facetime #3: Be Interested and Interesting Kip Blakely of TIMCO
  • 19. Hand Shakes and Facetime #4: Deliver Incredible Value to your network. #SandlerTraining
  • 20. Hand Shakes and Facetime #5: Follow Up: Consistently, Constantly #SandlerTraining
  • 21. Hand Shakes and Facetime #BONUS: Remember -Be Digitally Present and Positioned #SandlerTraining
  • 22. Hand Shakes and Facetime #BONUS: Remember -Be Present Their Pain Sales Opportunity Your Your Presence Position #SandlerTraining
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