An alternate version of the slides used in my Saturday morning class.

1. Pitching

2. NO ESCAPE There is At some point you will have to pitch

3. Remember Pitching isn’t Telling It’s Selling!

4. It’s the art of seduction It’s Selling!

5. There is no formula

6. Every Pitch is different

7. Your Idea has to be Workable Credible Marketable

8. Sometimes you fall in love with the wrong story.

9. Don’t be afraid to dump an idea.

10. Find the Target

11. Find the Hook

12. Think of it as an opportunity to quickly communicate something

13. If there is a Brief Make sure you Match the Brief Sell people what they want

14. One Liner You have to be able to describe it in one line

15. Know Your Product Don’t use notes or little cards.

16. What is it?

17. Is it a Feature?

18. Is it a Series?

19. Is it a Telemovie?

20. Is it a Serial?

21. What is the genre? Crime Drama

22. Comedy

23. Sci Fi Comedy

24. Thriller

25. Horror

26. Romance

27. Where are we?

28. When are we?

29. Who are the Main Characters?

30. What is their big problem?

31. What is their goal?

32. What is going to stop them?

33. What is at Stake?

34. What is the dramatic question at the heart of the story?

35. What are you trying to say?

36. Most people are Looking to Say NO Learn Your Weakness

37. Know your market Who would watch this?

38. Sell Yourself Too What do you bring to the project?

39. This is not ART This is BUSINESS

40. Engage in dialogue NOT debate