SlideShare una empresa de Scribd logo
1 de 23
Descargar para leer sin conexión
Videogames & Social Media

      Social Media Today
         April 5, 2012
Would you like to earn college credit
                       by playing video games?

                          There’s a class for that.
                       Video Games &
There has never been a
                       Communicationclass will teach you
                          Fall 2012 This
better time to be a                                         how to write effectively
gamer than right now.
                          Tuesday/Thursday                  about interactive
In 2011, the games            5:30-7:20                     multimedia and digital
industry made $74                                           games by exploring how
billion in revenue, and                                     games interpret and
more people were             019:120:SCC                    communicate ideas
playing games than            Kyle Moody                    about our world.
ever before.                Learn how to communicate
                          about digital games by learning
                             how games communicate.

                          We’re playing games to learn.
                                   Are you in?
Today’s Lecture & Possible WTLs
   • Whatare videogames? Why are they
                    successful?
     • Games & social media & lifestyles
    • What is the socialhistory of games?
• Why dotext = You should note me as I am of great
    Black videogames work with social media?
     importance to an upcoming test and your life

     Blue text = I am not test-worthy, but I contextualize
     information and make great WTL questions/party
     conversation!
Why Study Videogames?
• In 2000, there were 150-    • Growth of games on
  250 million gamers            mobile devices and
• Today, 1.2 billion people     social networks (SNS)
  could be considered           – Mobile games = 15% of
  gamers                          market share
                                – 100 million people play
• 2011 gaming revenue             games on SNS
  – $74 billion
                                – Angry Birds, Cut the
                                  Rope, Fruit Ninja, Words
                                  with
                                  Friends, Farmville, Mafia
                                  Wars, and more
What are videogames?
• An electronic or computerized game played by
  manipulating images on a video display or
  television screen.
  – Manipulating = controlling = participating =
    socializing with the medium/game (Forbes online
    blog post)
• Key media terms (Bogost&Montford, 2009)
  – Interface – how one uses/plays/controls the game
  – Platform – what one uses to play the game
Early Gaming History (1958-1989)
      Arcade and Console Era
• 1958 – 1975                        • Console – computer
   – first videogames made             machine for playing
   – How to monetize games?            videogames only
• 1977 – 1989 – Emergence of           – Separate games for
  general gaming platforms               consoles for purchase
   – Arcades – social areas with       – Atari 2600 – Pitfall
     large cabinet games               – Nintendo Entertainment
      • Games operated by paying         System (NES) – Mario
        coins/tokens for each play
                                       – Sega Genesis – Sonic
      • Bars, malls, theaters
Mobile Gaming
• Games one can play outside of the home
  console or arcade
  – Could travel without heavy, expensive equipment
• 1989 – Nintendo Game Boy with Tetris
  – Beginning of mobile gaming
  – Creates bigger, more diverse audience
    • Older gamers
    • Female gamers
  – Game Boy sells 118 million units
Age of Internet Gaming
               (1990-2000)
• 1990 – home market        – Distributed via shareware
  grows with new            – Creation of shared culture
  consoles                     • Idea of “deathmatch”

  – PC gaming continues   • 1997 – Goldeneye 007
    growingwith tech        (N64)
• 1993 – Doom (PC)          – Popular home multiplayer
  – First popular local       game
    area network (LAN)      – Long-term value in shared
    game                      playing; culture creation
Age of Internet Gaming
        (1990-2000)
• MMORPG                   – Term coined by
  – Massively                Ultimacreator
    Multiplayer Online       Richard Garriot
    Role-Playing Game    • 1999 – Everquest
• 1997 – Ultima            – Brought fantasy
  Online                     MMORPGs into
                             mainstream –
  – First “premiere”
                             “Evercrack”
    MMORPG
True Social Gaming
            (2000-Present)
First Internet Gaming         • 2001 – Halo on
  Consoles                      Xbox
• 2000 – Sony                   – Co-operative (“co-
  PlayStation 2                   op”) play
  – First console with DVD-     – Easy online/LAN
    playback and Internet         setup for multiplayer
    capabilities                – Brings technological
  – Sells 150 million units       advances home
Forming Online Communities
• 2003 – Second Life        • 2004 – World of
  – Not a traditional         Warcraft (WoW)
    MMORPG                    – Biggest MMORPG of
  – No gaming                   all
    “objectives”              – Requires user
  – Creation of in-game         subscription
    economy                   – By 2011, 12 million
  – $119 million from in-       subscribers
    game goods (2010)            • Formation of “guilds”
                                   and “parties”
Changes in Interfaces and
             Audiences
• 2004 – Nintendo DS                  • 2006 – Nintendo Wii
  – First successful mobile             – Opens game market to
    gaming console with                   “casual” users
    wireless internet                      • In particular, elder and
     • Use of stylus to control              very young gamers
       apps/games, like a computer      – Ease of use of interface
       mouse
                                           • Motion-calibration
     • More social, novel, and easy
                                        – Anyone can play, &
  – Approaching sales of 150              everyone does
    million units
2007 – iPhone is released
   • Not a dedicated gaming platform
   •A practical device that people use
   •Games created for preexistingmarket of users
   •No need for dedicated gaming consoles or multiple devices
   •Creates new markets for female gamers as well


     2007 – THE BIRTH OF
     MODERN SOCIAL GAMING
Why do videogames work well
         with social media?
             4 reasons
• Accessibility – make it        • Large Gaming Network
  easy                             – Users have a previously
  – Websites                         established network of
  – Mobile apps                      friends with whom they
                                     can easily engage and
  – No need for another device
                                     play
                                   – Network can grow and
                                     expand
                                      • Little cost involved
Why do videogames work well
         with social media?
• Social Connections               • Lifestyles and Gaming
  – Users have streamlined,          – Gaming news blogs
    routinized and habits/way        – Gaming dating sites
    to share information about       – YouTube – millions of
    their gaming activities with       game videos
    friends through supported
    platforms                        – Gaming is reactive to
                                       social and tech forces
  – If you’re playing on a
    smartphone, you                  – Online communities are
    canshareon a smartphone            created
                                        • Just like arcades
Why do videogames work well
     with social media?
       Bonus Round! media is a
                  – Social
 • Fun! Rewards
   interaction!            participatory
                           concept
   – If you’re not
     engaged, and if     – Games reward
     you’re not having     player involvement
     fun, then is it a   – Trophies
     game?               – Achievements
Mobile Platforms
• Facebook                           • Multiple Platforms
  – If everybody uses                  – Angry Birds
    Facebook, why not make             – Available on
    games for Facebook                   iOS, Android, PSN, Xbo
    users?                               x Live
  – Zynga                              – Cheap, easy to
    • Creator of Farmville, Words        buy, available on
      with Friends, and many other       multiple devices
      ones
    • Accounted for 12% of FB          – People can easily find it
      revenue in 2011                  – Fewer dedicated
    • Expanding into own site            consoles
The Future of Mobile & Social
             Gaming?
• Going to get bigger          • More female gamers
  – By 2015, mobile games =      – More older women play
    20% of market                  games on social media
  – February 2011, consumers       than other types
    spent $600 million on        – These gamers also
    mobile/social games            enjoy greater variety and
  – 26 million play social         narrative
    games via mobile             – Female home console
                                   audiences grew by 4%
The Future of Mobile & Social
             Gaming?
• Free-to-play/demo of                  • Microtransactions
  content                                 – Small transactions to
  – Users can play games for                make gameplay
    free…                                   progression easier
     • …to a certain point                – Farmville
     • Example: WoW is free to            – Everquest (2012)
       Level 20; after that, You Pay!
                                          – Team Fortress 2
  – Games must engage user
    sooner                                – So games are free…
                                             • But progress is hard
  – The FTP model relies on…                   unless you buy virtual
                                               items from developers
Social Media Affects Game
       Development
• Feedback
  – Users can provide feedback to
    developers much sooner
    •   E-mail
    •   Online reviews of products
    •   Blogging
    •   Open beta testing
  – Can see how many people are talking
    about your game in social media
Social Media Affects Game
             Development
• Double Fine Productions
  – Headed by Tim Schafer
  – Make adventure games – not
    popular
  – Went to Kickstarter for funding new
    IP (Double Fine Adventure)
    • Kickstarter = micro-donations SNS
    • It also funded Robocop statue in Detroit
Social Media Affects Game Development
• Double Fine Productions
  – Needed to raise $400,000 for new game within one
    month
  – Hit goal in eight hours
    • According to Kickstarter,fans broke 24-hour records
       – Highest number of backers (16,000)
       – Most money raised (over $1,000,000)
    • Most donors gave $15 (over 50% of backers)
  – Closed donations with $3 million & 78,000 gamers
    donating funds
How are Videogames
Changed by Social Media?
• More people now      • Industry is moving
  enjoy videogames       towards free-to-
  than before            play and
  – Newer gamers &       microtransaction
    newer gender/age     models
    demographics
                       • Gamers and users
• Shrinking need for     can directly affect
  dedicated consoles     game development

Más contenido relacionado

La actualidad más candente

Avista Partners Interactive Entertainment Summit 23 Nov 09 Main Pres
Avista Partners Interactive Entertainment Summit 23 Nov 09 Main PresAvista Partners Interactive Entertainment Summit 23 Nov 09 Main Pres
Avista Partners Interactive Entertainment Summit 23 Nov 09 Main PresPaul Heydon
 
2011 essential facts of gaming industry
2011 essential facts of gaming industry2011 essential facts of gaming industry
2011 essential facts of gaming industryGamification Today
 
Switch from Consoles to Social games
Switch from Consoles to Social gamesSwitch from Consoles to Social games
Switch from Consoles to Social gamesPierre Dumas
 
Pest Analysis
Pest Analysis Pest Analysis
Pest Analysis AlecSwan1
 
When The Consoles Die, What Comes Next?
When The Consoles Die, What Comes Next?When The Consoles Die, What Comes Next?
When The Consoles Die, What Comes Next?Ben Cousins
 
Crowfunding in video games
Crowfunding in video gamesCrowfunding in video games
Crowfunding in video gamesYassine Arif
 
Kings of Convenience - What Walmart Tells Us About the Future of
Kings of Convenience - What Walmart Tells Us About the Future ofKings of Convenience - What Walmart Tells Us About the Future of
Kings of Convenience - What Walmart Tells Us About the Future ofBen Cousins
 
Chapter 3 Digital Gaming and the Media Playground
Chapter 3 Digital Gaming and the Media PlaygroundChapter 3 Digital Gaming and the Media Playground
Chapter 3 Digital Gaming and the Media PlaygroundLindsey Conlin Maxwell
 
Seeking Transcendence: Demystifying Transmedia for Game Developers
Seeking Transcendence: Demystifying Transmedia for Game DevelopersSeeking Transcendence: Demystifying Transmedia for Game Developers
Seeking Transcendence: Demystifying Transmedia for Game DevelopersRaphael van Lierop
 
Who wants to be a billionaire
Who wants to be a billionaireWho wants to be a billionaire
Who wants to be a billionaireBenjamin Joffe
 
Video game addiction
Video game addictionVideo game addiction
Video game addictionmegg16
 
What Will Game become?
What Will Game become?What Will Game become?
What Will Game become?Cara Yu
 
Its all about gaming
Its all about gamingIts all about gaming
Its all about gamingShaurya Tyagi
 
Bring It Entertainment Div 11 05 09 1 1
Bring It Entertainment Div 11 05 09 1 1Bring It Entertainment Div 11 05 09 1 1
Bring It Entertainment Div 11 05 09 1 1premoent
 

La actualidad más candente (20)

Avista Partners Interactive Entertainment Summit 23 Nov 09 Main Pres
Avista Partners Interactive Entertainment Summit 23 Nov 09 Main PresAvista Partners Interactive Entertainment Summit 23 Nov 09 Main Pres
Avista Partners Interactive Entertainment Summit 23 Nov 09 Main Pres
 
L21 Games and Gamification
L21 Games and GamificationL21 Games and Gamification
L21 Games and Gamification
 
2011 essential facts of gaming industry
2011 essential facts of gaming industry2011 essential facts of gaming industry
2011 essential facts of gaming industry
 
Gaming branding matrix
Gaming branding matrixGaming branding matrix
Gaming branding matrix
 
Console Games
Console GamesConsole Games
Console Games
 
Switch from Consoles to Social games
Switch from Consoles to Social gamesSwitch from Consoles to Social games
Switch from Consoles to Social games
 
Online games
Online gamesOnline games
Online games
 
Pest Analysis
Pest Analysis Pest Analysis
Pest Analysis
 
When The Consoles Die, What Comes Next?
When The Consoles Die, What Comes Next?When The Consoles Die, What Comes Next?
When The Consoles Die, What Comes Next?
 
Crowfunding in video games
Crowfunding in video gamesCrowfunding in video games
Crowfunding in video games
 
Kings of Convenience - What Walmart Tells Us About the Future of
Kings of Convenience - What Walmart Tells Us About the Future ofKings of Convenience - What Walmart Tells Us About the Future of
Kings of Convenience - What Walmart Tells Us About the Future of
 
Performance Studies student work
Performance Studies student workPerformance Studies student work
Performance Studies student work
 
Chapter 3 Digital Gaming and the Media Playground
Chapter 3 Digital Gaming and the Media PlaygroundChapter 3 Digital Gaming and the Media Playground
Chapter 3 Digital Gaming and the Media Playground
 
L22 Games and Gamification
L22 Games and GamificationL22 Games and Gamification
L22 Games and Gamification
 
Seeking Transcendence: Demystifying Transmedia for Game Developers
Seeking Transcendence: Demystifying Transmedia for Game DevelopersSeeking Transcendence: Demystifying Transmedia for Game Developers
Seeking Transcendence: Demystifying Transmedia for Game Developers
 
Who wants to be a billionaire
Who wants to be a billionaireWho wants to be a billionaire
Who wants to be a billionaire
 
Video game addiction
Video game addictionVideo game addiction
Video game addiction
 
What Will Game become?
What Will Game become?What Will Game become?
What Will Game become?
 
Its all about gaming
Its all about gamingIts all about gaming
Its all about gaming
 
Bring It Entertainment Div 11 05 09 1 1
Bring It Entertainment Div 11 05 09 1 1Bring It Entertainment Div 11 05 09 1 1
Bring It Entertainment Div 11 05 09 1 1
 

Destacado

This is England booklet
This is England bookletThis is England booklet
This is England bookletJDunn43
 
This is england revision
This is england revisionThis is england revision
This is england revisionsmagdeburg
 
This Is England
This Is EnglandThis Is England
This Is EnglandM Taylor
 
The games industry- Industry Structure
The games industry- Industry StructureThe games industry- Industry Structure
The games industry- Industry Structurecigdemkalem
 
This is england case study more
This is england case study moreThis is england case study more
This is england case study moreNicolavickery
 
A2 Media Studies, MS4 exam prep tv
A2 Media Studies, MS4 exam prep tvA2 Media Studies, MS4 exam prep tv
A2 Media Studies, MS4 exam prep tvElle Sullivan
 
Video games Distribution and Marketing
Video games Distribution and MarketingVideo games Distribution and Marketing
Video games Distribution and Marketingcigdemkalem
 
A2 Media Effects of video games and computers
A2 Media Effects of video games and computersA2 Media Effects of video games and computers
A2 Media Effects of video games and computersJill Jan
 
Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video gamescigdemkalem
 
The promotion and marketing of video games
The promotion and marketing of video gamesThe promotion and marketing of video games
The promotion and marketing of video gamesChris Hildrew
 

Destacado (10)

This is England booklet
This is England bookletThis is England booklet
This is England booklet
 
This is england revision
This is england revisionThis is england revision
This is england revision
 
This Is England
This Is EnglandThis Is England
This Is England
 
The games industry- Industry Structure
The games industry- Industry StructureThe games industry- Industry Structure
The games industry- Industry Structure
 
This is england case study more
This is england case study moreThis is england case study more
This is england case study more
 
A2 Media Studies, MS4 exam prep tv
A2 Media Studies, MS4 exam prep tvA2 Media Studies, MS4 exam prep tv
A2 Media Studies, MS4 exam prep tv
 
Video games Distribution and Marketing
Video games Distribution and MarketingVideo games Distribution and Marketing
Video games Distribution and Marketing
 
A2 Media Effects of video games and computers
A2 Media Effects of video games and computersA2 Media Effects of video games and computers
A2 Media Effects of video games and computers
 
Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
 
The promotion and marketing of video games
The promotion and marketing of video gamesThe promotion and marketing of video games
The promotion and marketing of video games
 

Similar a Social Media Today - Week 11 - Video Games and Social Media - Kyle Moody

Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Soumo Dhali
 
Democratizing Game Development (2007)
Democratizing Game Development (2007)Democratizing Game Development (2007)
Democratizing Game Development (2007)Mark DeLoura
 
Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012jonathannewth
 
Skill Pod Media Teens Presentation
Skill Pod Media Teens PresentationSkill Pod Media Teens Presentation
Skill Pod Media Teens PresentationGameZBoost
 
Skill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewSkill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewGameZBoost
 
VideoGames
VideoGamesVideoGames
VideoGameshy1225
 
Thesis On Video Games
Thesis On Video GamesThesis On Video Games
Thesis On Video GamesMonique Jones
 
Ha1 task 5
Ha1 task 5Ha1 task 5
Ha1 task 5moss94
 
Game Landscape & The Future
Game Landscape & The FutureGame Landscape & The Future
Game Landscape & The FutureAndi Boediman
 
An overview of online social games
An overview of online social gamesAn overview of online social games
An overview of online social gamesSaad Hamid
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising MinecraftTomEccles4
 
2012.10.23 serious game expo - social serious games
2012.10.23 serious game expo  - social serious games2012.10.23 serious game expo  - social serious games
2012.10.23 serious game expo - social serious gamesSuccub_int
 
Nintendo Avenues For Growth Hult2010
Nintendo Avenues For Growth Hult2010Nintendo Avenues For Growth Hult2010
Nintendo Avenues For Growth Hult2010dhairya55
 
Video games, by the numbers - Michael Pachter, Wedbush Securities
Video games, by the numbers - Michael Pachter, Wedbush SecuritiesVideo games, by the numbers - Michael Pachter, Wedbush Securities
Video games, by the numbers - Michael Pachter, Wedbush SecuritiesLondonGamesConference
 

Similar a Social Media Today - Week 11 - Video Games and Social Media - Kyle Moody (20)

Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization Gaming a blast to technology, economy and globalization
Gaming a blast to technology, economy and globalization
 
Democratizing Game Development (2007)
Democratizing Game Development (2007)Democratizing Game Development (2007)
Democratizing Game Development (2007)
 
Presentation games complete
Presentation games completePresentation games complete
Presentation games complete
 
Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012Tenshi gamification for gamers march 2012
Tenshi gamification for gamers march 2012
 
Skill Pod Media Teens Presentation
Skill Pod Media Teens PresentationSkill Pod Media Teens Presentation
Skill Pod Media Teens Presentation
 
Skill Pod Media Presentation Overview
Skill Pod Media Presentation OverviewSkill Pod Media Presentation Overview
Skill Pod Media Presentation Overview
 
VideoGames
VideoGamesVideoGames
VideoGames
 
Onlinegames
OnlinegamesOnlinegames
Onlinegames
 
L21 Games
L21 GamesL21 Games
L21 Games
 
L21 Games
L21 GamesL21 Games
L21 Games
 
Thesis On Video Games
Thesis On Video GamesThesis On Video Games
Thesis On Video Games
 
Ha1 task 5
Ha1 task 5Ha1 task 5
Ha1 task 5
 
Tabletopia-presentation
Tabletopia-presentationTabletopia-presentation
Tabletopia-presentation
 
Game Landscape & The Future
Game Landscape & The FutureGame Landscape & The Future
Game Landscape & The Future
 
An overview of online social games
An overview of online social gamesAn overview of online social games
An overview of online social games
 
Revising Minecraft
Revising MinecraftRevising Minecraft
Revising Minecraft
 
Mobile gaming
Mobile gamingMobile gaming
Mobile gaming
 
2012.10.23 serious game expo - social serious games
2012.10.23 serious game expo  - social serious games2012.10.23 serious game expo  - social serious games
2012.10.23 serious game expo - social serious games
 
Nintendo Avenues For Growth Hult2010
Nintendo Avenues For Growth Hult2010Nintendo Avenues For Growth Hult2010
Nintendo Avenues For Growth Hult2010
 
Video games, by the numbers - Michael Pachter, Wedbush Securities
Video games, by the numbers - Michael Pachter, Wedbush SecuritiesVideo games, by the numbers - Michael Pachter, Wedbush Securities
Video games, by the numbers - Michael Pachter, Wedbush Securities
 

Último

Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkEmergency Art
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spingameseotwo
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfErianderson Oliveira
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024Made In Canada Hip Hop
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreSalty Vixen Stories & More
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Kim Epstein
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWQuiz Club NITW
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfhappycocoman
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024gameseotwo
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxbasusubhodeep30
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Partsapfelshorle
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxhappycocoman
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxRenesCindyGelbero
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Amil baba
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsgameseotwo
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWQuiz Club NITW
 

Último (16)

Welcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen DenmarkWelcome Film Festival. New festival concept .Copenhagen Denmark
Welcome Film Festival. New festival concept .Copenhagen Denmark
 
Jackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And SpinJackpot Party Casino free coins And Spin
Jackpot Party Casino free coins And Spin
 
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdfARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
ARTBOOK-SHADOW-OF-THE-COLOSSUS-PT-BR.pdf
 
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024MADE IN CANADA MAG ISSUE 15 | MARCH 2024
MADE IN CANADA MAG ISSUE 15 | MARCH 2024
 
Dogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & MoreDogs vs Cats Comics by Salty Vixen Stories & More
Dogs vs Cats Comics by Salty Vixen Stories & More
 
Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017Murder Hole Documentary - October 31, 2017
Murder Hole Documentary - October 31, 2017
 
Bollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITWBollywood Quiz-12th March 2024, Quiz Club NITW
Bollywood Quiz-12th March 2024, Quiz Club NITW
 
MFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdfMFreshersQuizTournament Prelims 2022.pdf
MFreshersQuizTournament Prelims 2022.pdf
 
Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024Bingo Bash Free Chips-Daily Free Links 2024
Bingo Bash Free Chips-Daily Free Links 2024
 
QUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptxQUIZ_Indian history and politics....pptx
QUIZ_Indian history and politics....pptx
 
CATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two PartsCATS: A Very Short Grafik Novel in Two Parts
CATS: A Very Short Grafik Novel in Two Parts
 
Quizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptxQuizzar final draft for astronomy quiz(1).pptx
Quizzar final draft for astronomy quiz(1).pptx
 
Script-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docxScript-Coronation of Tiguib Prince and Princess 2023.docx
Script-Coronation of Tiguib Prince and Princess 2023.docx
 
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
Best Verified 2 Best Black Magic Specialist Near Me Spiritual Healer Powerful...
 
Quickly collect Bingo blitz free credits
Quickly collect Bingo blitz free creditsQuickly collect Bingo blitz free credits
Quickly collect Bingo blitz free credits
 
Tollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITWTollywood Quiz-14th March 2024, Quiz Club NITW
Tollywood Quiz-14th March 2024, Quiz Club NITW
 

Social Media Today - Week 11 - Video Games and Social Media - Kyle Moody

  • 1. Videogames & Social Media Social Media Today April 5, 2012
  • 2. Would you like to earn college credit by playing video games? There’s a class for that. Video Games & There has never been a Communicationclass will teach you Fall 2012 This better time to be a how to write effectively gamer than right now. Tuesday/Thursday about interactive In 2011, the games 5:30-7:20 multimedia and digital industry made $74 games by exploring how billion in revenue, and games interpret and more people were 019:120:SCC communicate ideas playing games than Kyle Moody about our world. ever before. Learn how to communicate about digital games by learning how games communicate. We’re playing games to learn. Are you in?
  • 3. Today’s Lecture & Possible WTLs • Whatare videogames? Why are they successful? • Games & social media & lifestyles • What is the socialhistory of games? • Why dotext = You should note me as I am of great Black videogames work with social media? importance to an upcoming test and your life Blue text = I am not test-worthy, but I contextualize information and make great WTL questions/party conversation!
  • 4. Why Study Videogames? • In 2000, there were 150- • Growth of games on 250 million gamers mobile devices and • Today, 1.2 billion people social networks (SNS) could be considered – Mobile games = 15% of gamers market share – 100 million people play • 2011 gaming revenue games on SNS – $74 billion – Angry Birds, Cut the Rope, Fruit Ninja, Words with Friends, Farmville, Mafia Wars, and more
  • 5. What are videogames? • An electronic or computerized game played by manipulating images on a video display or television screen. – Manipulating = controlling = participating = socializing with the medium/game (Forbes online blog post) • Key media terms (Bogost&Montford, 2009) – Interface – how one uses/plays/controls the game – Platform – what one uses to play the game
  • 6. Early Gaming History (1958-1989) Arcade and Console Era • 1958 – 1975 • Console – computer – first videogames made machine for playing – How to monetize games? videogames only • 1977 – 1989 – Emergence of – Separate games for general gaming platforms consoles for purchase – Arcades – social areas with – Atari 2600 – Pitfall large cabinet games – Nintendo Entertainment • Games operated by paying System (NES) – Mario coins/tokens for each play – Sega Genesis – Sonic • Bars, malls, theaters
  • 7. Mobile Gaming • Games one can play outside of the home console or arcade – Could travel without heavy, expensive equipment • 1989 – Nintendo Game Boy with Tetris – Beginning of mobile gaming – Creates bigger, more diverse audience • Older gamers • Female gamers – Game Boy sells 118 million units
  • 8. Age of Internet Gaming (1990-2000) • 1990 – home market – Distributed via shareware grows with new – Creation of shared culture consoles • Idea of “deathmatch” – PC gaming continues • 1997 – Goldeneye 007 growingwith tech (N64) • 1993 – Doom (PC) – Popular home multiplayer – First popular local game area network (LAN) – Long-term value in shared game playing; culture creation
  • 9. Age of Internet Gaming (1990-2000) • MMORPG – Term coined by – Massively Ultimacreator Multiplayer Online Richard Garriot Role-Playing Game • 1999 – Everquest • 1997 – Ultima – Brought fantasy Online MMORPGs into mainstream – – First “premiere” “Evercrack” MMORPG
  • 10. True Social Gaming (2000-Present) First Internet Gaming • 2001 – Halo on Consoles Xbox • 2000 – Sony – Co-operative (“co- PlayStation 2 op”) play – First console with DVD- – Easy online/LAN playback and Internet setup for multiplayer capabilities – Brings technological – Sells 150 million units advances home
  • 11. Forming Online Communities • 2003 – Second Life • 2004 – World of – Not a traditional Warcraft (WoW) MMORPG – Biggest MMORPG of – No gaming all “objectives” – Requires user – Creation of in-game subscription economy – By 2011, 12 million – $119 million from in- subscribers game goods (2010) • Formation of “guilds” and “parties”
  • 12. Changes in Interfaces and Audiences • 2004 – Nintendo DS • 2006 – Nintendo Wii – First successful mobile – Opens game market to gaming console with “casual” users wireless internet • In particular, elder and • Use of stylus to control very young gamers apps/games, like a computer – Ease of use of interface mouse • Motion-calibration • More social, novel, and easy – Anyone can play, & – Approaching sales of 150 everyone does million units
  • 13. 2007 – iPhone is released • Not a dedicated gaming platform •A practical device that people use •Games created for preexistingmarket of users •No need for dedicated gaming consoles or multiple devices •Creates new markets for female gamers as well 2007 – THE BIRTH OF MODERN SOCIAL GAMING
  • 14. Why do videogames work well with social media? 4 reasons • Accessibility – make it • Large Gaming Network easy – Users have a previously – Websites established network of – Mobile apps friends with whom they can easily engage and – No need for another device play – Network can grow and expand • Little cost involved
  • 15. Why do videogames work well with social media? • Social Connections • Lifestyles and Gaming – Users have streamlined, – Gaming news blogs routinized and habits/way – Gaming dating sites to share information about – YouTube – millions of their gaming activities with game videos friends through supported platforms – Gaming is reactive to social and tech forces – If you’re playing on a smartphone, you – Online communities are canshareon a smartphone created • Just like arcades
  • 16. Why do videogames work well with social media? Bonus Round! media is a – Social • Fun! Rewards interaction! participatory concept – If you’re not engaged, and if – Games reward you’re not having player involvement fun, then is it a – Trophies game? – Achievements
  • 17. Mobile Platforms • Facebook • Multiple Platforms – If everybody uses – Angry Birds Facebook, why not make – Available on games for Facebook iOS, Android, PSN, Xbo users? x Live – Zynga – Cheap, easy to • Creator of Farmville, Words buy, available on with Friends, and many other multiple devices ones • Accounted for 12% of FB – People can easily find it revenue in 2011 – Fewer dedicated • Expanding into own site consoles
  • 18. The Future of Mobile & Social Gaming? • Going to get bigger • More female gamers – By 2015, mobile games = – More older women play 20% of market games on social media – February 2011, consumers than other types spent $600 million on – These gamers also mobile/social games enjoy greater variety and – 26 million play social narrative games via mobile – Female home console audiences grew by 4%
  • 19. The Future of Mobile & Social Gaming? • Free-to-play/demo of • Microtransactions content – Small transactions to – Users can play games for make gameplay free… progression easier • …to a certain point – Farmville • Example: WoW is free to – Everquest (2012) Level 20; after that, You Pay! – Team Fortress 2 – Games must engage user sooner – So games are free… • But progress is hard – The FTP model relies on… unless you buy virtual items from developers
  • 20. Social Media Affects Game Development • Feedback – Users can provide feedback to developers much sooner • E-mail • Online reviews of products • Blogging • Open beta testing – Can see how many people are talking about your game in social media
  • 21. Social Media Affects Game Development • Double Fine Productions – Headed by Tim Schafer – Make adventure games – not popular – Went to Kickstarter for funding new IP (Double Fine Adventure) • Kickstarter = micro-donations SNS • It also funded Robocop statue in Detroit
  • 22. Social Media Affects Game Development • Double Fine Productions – Needed to raise $400,000 for new game within one month – Hit goal in eight hours • According to Kickstarter,fans broke 24-hour records – Highest number of backers (16,000) – Most money raised (over $1,000,000) • Most donors gave $15 (over 50% of backers) – Closed donations with $3 million & 78,000 gamers donating funds
  • 23. How are Videogames Changed by Social Media? • More people now • Industry is moving enjoy videogames towards free-to- than before play and – Newer gamers & microtransaction newer gender/age models demographics • Gamers and users • Shrinking need for can directly affect dedicated consoles game development

Notas del editor

  1. Required readingsDmitri Williams, “A Brief Social History of Game Play” (PDF saved on ICON) (Word document found at http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CFYQFjAA&url=http%3A%2F%2Fdmitriwilliams.com%2FWilliamsSocHist.doc&ei=WdNzT6nbMIHAtwei-7SMBg&usg=AFQjCNHGgbSpfOgA7u5Bo4qa_bKceVLiNw )"Game Change! What Social and Mobile Taught the Traditional Games Industry." - Found at http://www.industrygamers.com/news/game-change-what-social-and-mobile-taught-the-traditional-games-business/ "A Woman's World: How Social Media Has Changed Gaming." - Found at http://memeburn.com/2012/01/a-womans-world-how-social-media-has-changed-gaming/ "History of Gaming: The Social Evolution of Gaming" (Infographic). - Found at http://www.infographicsposters.com/gaming-infographics/history-of-social-gaming I also think that this is a helpful, short blog post that I would recommend all students read. I think four readings is ideal, but this Forbes blog post really is a good entry point into larger philosophical issues of gaming. Plus, hey, it's easy to read! "Games Were Social Media Before It Was Cool." - Found at http://www.forbes.com/sites/erikkain/2012/03/17/games-were-social-media-before-it-was-cool/ 
  2. This slide can also be discarded for our purposes.
  3. 1958 – first videogame madeTennis for Two1972 – first home game consoleMagnavox Odyssey1975 – first hit game PongArcade games = Arcade games often have very short levels, simple and intuitive control schemes, and rapidly increasing difficulty. This is due to the environment of the Arcade, where the player is essentially renting the game for as long as their in-game avatar can stay alive (or until they run out of tokens).1977 – first hit home consoleAtari 2600 - 1978 – 1983Huge growthLarge arcade and home marketsRevenues in 1983$3.2 billion1983 – 1985 – industry crashOversaturation of marketLow-quality titles1985 revenues - ~$100 million1986 – Nintendo Entertainment System (NES)Super Mario Bros.Home gaming saved (62 million sold)
  4. Other games are now being funded via Kickstarter, most notably Wasteland 2, the inspiration for popular PC and console series Fallout.