Walmart Digital Strategy

1. By: Kyle Strabbing

2. * 2012 – Walmart celebrated 50 years of helping people save
money so they can live better
* Employs 2.2 million associates worldwide and serves 200
million customers each week at more than 10,000 stores in
27 countries
Digital Presence
* "With our dedicated online facilities and 4,100 stores within
five miles of two-thirds of the U.S. population, we gain a
significant advantage by being positioned in the most
important location — close to our customers,” – Joel
Anderson, president and CEO of Walmart.com
*

3. Campaign Goal
Become THE Smart Shopper
*
*
*
*
Avoid the lines
Avoid the mess
Avoid the hassle
Avoid the money
Using Walmart’s Smart Shopper
application

4. * Walmart’s 1st iPad app
* iPhone app w/ Siri
* Home barcodescanning
* Digital Coupons
Build the next
generation of commerce

5. *

6. *

7. *
*
Updated home screen design to help
you shop and save
*
Interactive Local Ad. Page through an
ad and tap items to learn more
*
Updated store mode home screen.
View store Rollbacks, new products
and store events
*
Push notifications. Learn about our
biggest events as they become
available.
*
Browse, search and buy Walmart.com
products
*
Add products to a favorites list using
voice input or text, or by scanning bar
codes
*
Scan items to see the current price at
the store
*
Locate the nearest Walmart Store and
view Rollbacks
*
Browse $4 prescriptions and order
refills
*
View, share and print your online
photos

8. *

9. * Walmart Lab software engineer
salary - $120,360
* 13 team members = $1,560,000
* Tracking software development and
maintenance = $2,500,000
* Total Cost = $5,000,000+
*

10. *