This document contains snippets from various sources about designing for emotion. It discusses how showing humanity and emotion in work is essential. It also contains quotes about how reciprocation can produce agreement to requests. The document provides challenges and constraints for designing a music app and tips for being empathetic, polite, timely and having a good sense of humor. It emphasizes that language, timing and constraints are important factors but emotion cannot be reduced to science.

1. WELCOME
UNLOCKING
EMOTIONJULY 30, 2014 KYLIE TUOSTO, DESIGNER

2. DESIGNING FOR EMOTION
EMOTION
EASE
BENEFIT

3. Preserving the human touch and showing
ourselves in our work isn’t optional. It’s essential.
- Aaron Walter, Designing for Emotion
“

6. “Works great and efficient. I
can run payroll while on the
go!”
“Love it! Makes it nearly
impossible to miss payroll.”

7. The reciprocation rule possesses awesome
strengths, often producing a yes response to a
request that, except for an existing feeling of
indebtedness, would have surely been refused.
- Robert Cialdini, Influence
“

8. SAMPLE CHALLENGE
Pandora Music App
_Goal: Double daily ratings
_Partner up!
_Ideate, finalize, sketch: 15 min

9. Simple isn’t
always better.
1

10. Constraints are
your friend.
2

13. Oh, C’mon!
Just when everything’s going smoothly, this happens.
Sorry about that. While we work to fix it,
try going to our home page.
“

14. EMPATHETIC POLITE TIMELY GOOD-HUMORED

15. Language is
key.
3

23. Timing is
critical.
4

24. Timing is critical.4
Language is key.
3
Simple isn’t always better.1
Constraints are your friend.2

25. Emotion isn’t science.

26. UNLOCKING EMOTION
THANKS!