An introduction to the Marketing Strategy Company. The Marketing Strategy Company is a small team of marketing strategists and professionals. Three key words – Insight, Ideas, and Implementation are at the heart of everything we do. Our expertise lies in the creation and implementation of commercial marketing strategies. From gaining insight through gathering data to developing new innovative ideas through to implementation planning and execution using our client’s staff or our virtual Marketing teams. Our experience working with and in many of the best-known companies and small to medium businesses in Australia and Internationally has given us a unique view into many industries. While we provide consulting and agency services, we’re not career consultants. Our team has many years experience starting and growing businesses through better marketing. They know what it’s like to work in a real company and how to handle the everyday pressures that involves. It’s this hands-on experience that means we’ll always give you practical solutions that work in the real world. Solutions that help your business open up new distribution, get more clients, increase revenues and profits and build the value of your business or practice.

1. An Overview
by Kym Heffernan, November 2013

2. Who is The Marketing Strategy Co?
We’re a small team of marketing strategists and
professionals, led by Kym Heffernan who has over 30
years Business, Marketing and Sales experience in large
small and Medium Businesses
•
We specialise in (but don’t exclusively work
with):
 Professional Practices like Accounting and
Legal and
 Technology Companies like Hardware and
Peripheral Importers, Resellers, Managed
Services and Business Software Suppliers.
•
The three key results we strive to achieve for our
clients are:
1. Get more new enquiries
2. Convert more enquiries into clients and
3. Increase revenue from existing clients.

3. What makes us different…
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Our expertise lies in the creation and
implementation of commercial marketing strategies.
•
Three key words – Insight, Ideas & Implementation
are at the heart of everything we do.
•
We also understand about business: how
organisations work and how to help them grow.
•
As well as developing the marketing strategy we also
put in place marketing teams and processes.
•
Our experience working with and in many of the bestknown companies and small to medium businesses in
Australia and Internationally has given us a unique
view into many industries.

4. What makes us different…
•
While we provide consulting and agency
services, we’re not career consultants. Our
team has many years experience starting and
growing businesses through better marketing.
•
They know what it’s like to work in a real
company and how to handle the everyday
pressures that involves.
•
It’s this hands-on experience that means we’ll
always give you practical solutions that work
in the real world.
•
Solutions that help your business open up
new distribution, get more clients, increase
revenues and profits and build the value of your
business.

5. Breadth of Experience
.
Industry
Professional Services
Client Types
Professional Services – Accountant, Legal,
Engineering, Architecture, Dentist, Vet, Optometrist
TMSC Business Services– Digital and Social Media
Strategy, Referral and Alliance Strategy, Marketing
Plans, Ongoing Consulting/advice, Marketing
Campaigns.
Retailers
Independents and Multi-store owners.
Clothes, Giftware, Hardware and Home Improvement,
Furniture, Furnishings and Floor covering, Health
Foods, Sporting Goods and Footwear, Camping and
Outdoor, Appliances
TMSC Business Services – Marketing Plan, Ongoing
Consulting/advice, Customer Database and Loyalty
Program strategy.

6. Breadth of Experience
.
Industry
Business to Business
Services
Client Types
IT Services Companies, Software Vendors, ERP
Providers, Hardware Suppliers, Training Companies,
Telecoms Providers, Training Companies, Caterers
TMSC Business Services – Digital and Social Media
Strategy, Referral and Alliance Strategy. Overseas
Market Entry, Marketing Plans, Ongoing
Consulting/advice, Marketing Campaigns.
Wholesalers
Independents
Trades – Electrical, Plumbing, Building Supplies
Retail – Stationery, Gift wares, Importers
TMSC Business Services – Marketing Plan, Ongoing
Consulting/advice, Marketing Campaigns. Loyalty and
Rewards Programs.

7. Our Marketing Services
•
Our objective is to build three core
marketing/sales systems for a Business:
1.
2.
3.
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By using these Key Marketing Tactics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
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Generate More Enquiries
Convert More Enquiries into new Clients
Generate additional business from existing Clients
Referrals
Networking
Online/Digital
LinkedIn/Social Media
Video/Podcasts
Content Creation and Distribution via Email/Blogs/Posting
Speaking/Workshops/Webinars
Media/PR
Advertising
Promotional Events (Tradeshows)
The mix we use depends on:
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The Business Area(s)
Location
Competition
Personality of the Partners/Rainmakers
Time, Energy and Money

8. We tailor our resources to suit
•
Marketing Consulting for one-off Projects such as:
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Your own Marketing Manager
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Marketing Plans
Client and Referral Partner Research
Referral Strategy
Client and Prospect Communication Systems
Brand Strategy
Digital/Web Strategy
Newsletter/Email Strategy
LinkedIn/ Social Media Strategy
Ongoing Implementation Support
Uses the Business’s existing resources with our senior
Marketing support
Weekly Work in Progress Calls
Monthly meeting to review strategy
Access to our key suppliers
Your own Marketing Department
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We supply a dedicated resource for the Business
Manage all activities for you
To an agreed budget

9. Our Contact Details
Contact:
Kym Heffernan, Principal
Address:
Level 12, 95 Pitt Street, Sydney NSW 2000
Phone :
1300 676 448
Mobile:
0418 678 895
Email:
kym@themarketingstrategy.co
Web:
www.themarketingstrategy.co
Twitter:
www. twitter.com/MarketStratCo
Facebook:
www.facebook.com/MarketStratCo
LinkedIn:
www.linkedin.com/company/the-marketing-strategy-company