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USING VGI INDESIGN FOR ONLINEUSABILITYT H E C A S E F O R A C C E S S I N F O R M AT I O NC h r i s t o p h e r J P a r k e r / A n d r e w M a y / Va l M i t c h e l l Ideas In Transit

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11/04/2012 Ideas In Transit

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Using VGI In Design For Online Usability Is the user experience of a mashup enhanced by combining data from amateur volunteers with traditional/ professional information? Ideas In Transit

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Using VGI In Design For Online UsabilityResearch Question:Presenting VGI Telling ParticipantsAlongside PGI in a Their Mashupmashup Contains VGI • The degree to which • The Utility of VGI, current perceptions of what it may offer to information from users that PGI does amateur volunteers not influences perception • The Style of VGI, a of neogeography different way of presenting information Ideas In Transit

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Using VGI In Design For Online Usability• Part 1 • Observation (6 wheelchair users) • VGI: Generate Data Set • Literature Review • PGI: Pool data• Part 2 • Mono Methods • Experimental • Online (101 participants) • Four Groups – with a unique combination of contents of the map and information about the map. Ideas In Transit

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Using VGI In Design For Online Usability Part 1: VGI and PGI data collection Ideas In Transit

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Using VGI In Design For Online UsabilityVGI Data Collection Discussing Access Underground Train Bording a Train Problems with Staf Moving through the London Underground Bus Travel underground Ideas In Transit

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Using VGI In Design For Online UsabilityPGI Data Collection Ideas In Transit

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Using VGI In Design For Online Usability Part 2: User Perception Experiment Ideas In Transit

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Using VGI In Design For Online UsabilityResults Information Presented In Map PGI PGI + VGI Participant Told PGI Group 1 Group 3 What Map PGI + VGI Group 2 Group 4 Contained Ideas In Transit

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Using VGI In Design For Online UsabilityExperimental Website Ideas In Transit

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Using VGI In Design For Online UsabilityResults• Information Presented in Mashup • 101 Participants Significant • F (9, 89) = 2.99 • p = .004 • Wilks’ Lambda = .77 • ηp2 = .232• Information Told to Participants • No statistical Significance • Sample Size Estimation: 303 Participants• No Statistically Significant Interaction Ideas In Transit

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Using VGI In Design For Online UsabilityResults• Good• Accurate• Current• Useful• Important• Trustworthy• Official• Authoritative Ideas In Transit

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Using VGI In Design For Online UsabilityDesign Outcomes• Don’t be scared: • No Negative Perceptions• Data Centric • Does it do what need it to do?• Currency • Do the users require current information? • Does the geographic info in their activity change rapidly?• Who are your users? • This research applies to consumers? • But what about other groups? Ideas In Transit

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Using VGI In Design For Online UsabilityDesign Outcomes• VGI can enhance judgements of website quality• This stems from the perception of the information as being more current• No negative connotations related to the use of VGI• BUT the information has to be good• VGI and PGI should be critically analysed as equals, with only relevant information being used.• VGI has the potential to be used effectively in enhancing user experiences of online GI Ideas In Transit

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Thank You Ideas In Transit