So why does Mobile Matter? •An area with tremendous growth potential •4.1 Billion Mobile Phones in the World •People live and die by their phones •You can put your brand in a users hand •Mobile is Local, Personal, Immediate Learn more on how to use Mobile Marketing to gain business.

1. Mobile Marketing
Why it’s a big deal

2. We’ve come a long way
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3. Talk about a Revolution?
Type Years World Usage
Automobile 100 800 Million
PC 30 850 Million
Landline Phone 110 1.3 Billion
Credit Card 40 1.4 Billion
TV 60 1.5 Billion
Mobile Phone 35 4.1 Billion
* Source: Mobile Web Design
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4. First thing, last thing?
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5. What is mobile marketing?
Your brand here..
5 * Source: Flickr user chiclet

6. Mobile is local, personal, immediate
6 * Source: Flickr user chiclet

7. Talk about a Revolution?
Not the same old internet
7 * Source: Flickr user chiclet

8. What is mobile marketing?
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9. What is mobile marketing?
9 * Source: Flickr user chiclet

10. But why???
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11. Thinking beyond...
‣ Your product
‣ Your Service
‣ How can you enrich their
lives?
‣ Engage them with your
brand
* Sit or Squat - iPhone App
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12. Thinking beyond...
* Drinkspiration - iPhone App
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13. Shouldn’t be stand alone
* Sit or Squat - iPhone App
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14. How to approach mobile
‣ Narrow feature-set
‣ Less content / Concise
content
‣ Unique engagement
‣ Location based features
*urbanspoon iPhone application
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15. Choice. Control. Consideration
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16. There’s an app for that
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17. Location. Location. Location.
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18. Health + Mobile
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19. QR Codes
*Yelp iPhone application
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20. Tickets
*Yelp iPhone application
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21. Augmented Reality
*Yelp iPhone application
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22. Google Goggles
*Yelp iPhone application
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23. It’s about
PEOPLE. PLACES. INFO.
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24. Stay in touch
@drintelmann
Twitter
hartinc.com
Web
drintelmann@hartinc.com
Email
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