Charisma Glassman

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Charisma is a seasoned marketing executive with more than 12 years of international experience in advertising, digital marketing and international business leadership. Currently employed with The Walt Disney Group's American Broadcasting Company (ABC) division where she leads the digital and analytics strategy and is involved in the development & execution of overall video and new media strategy. Previously, she has built and managed teams of over 100 members & she directly reported to the C-suite of multinationals like Canon, Nokia, Samsung, HP, Ferrari, Genesis Luxury, Reliance Energy etc. She has managed projects with P&L responsibilities in channel marketing, store branding, executed ...

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Charisma Glassman

Presentaciones

Digital Media and User Acquisition

How to develop Unique Value Proposition for Existing Business in Digital Age

Best in Class Presentation: Value Proposition Development for Companies in Digital Age

Documentos

Masters Thesis New York University: Mobile Digital Marketing & Future of Hotels (2014)