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Social Networking Sites: Human Interaction in the Digital Age
- 6. COMPARISON (APPLES TO ORANGES?) Much more flexibility, but often profiles become too messy Has drag and drop features, but cannot change profile design Interface design personalization Far too many, which adds to clutter of site Yes, but fewer than MySpace Advertisements No, but possibly in near future Yes Third-party applications Takes time and know-how to set up privacy features Built in privacy features set on default Privacy Creating new relationships, finding old acquaintances, media content (music and pop culture) “ Social utility” that fosters existing relationships, social and business networking, communicating efficiently Site function Youth culture and Gen X/Y College age and young professionals, more business networks Target demographic MySpace Facebook