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CADCA Mid-Year
 Developing                         Training Institute
Your Coalition’s                      July, 2012




                              Social Media
                               Presence
LaDonna Coy, MHR, CPS, CDLA
LaDonna Coy
                            MHR, CPS, CDLA
Clients/Partners                   It will always be about
• CARS
• CSAP                          people first. Words are loose
• CADCA Institute               bridges of intention, and we
• Collaborative Conversations
• Kansas AAPS/BHS                 use them to connect our
• Kansas Prevention Network     ideas to other good people.
• Kansas Family Partnership
• Eagle Ridge Institute                              --Chris Brogan
• Free Spirit Publishing
• Learn Resource Network        Primary Prevention
• MIPH
• ODMHSAS                       Capacity building
• Omega Point International     Social media communications
• Oregon Research Institute
• Paxis, Inc                    Online learning
• PIRE
• Safe & Caring Schools
                                www.technologyinprevention.com
• 2 Wisconsin Clearinghouse     www.ladonnacoy.com
# Hashtag


The Workshop




      #MYTI2012
What made you choose
   this workshop?
Learning Objectives
• Define "presence" and what it means to your
  coalition
• Map community partners, stakeholders and
  supporters
• Establish a listening post
• Design interaction to close the gap between online
  and offline presence
• Outline a routine and plan for interaction and
  reflective practice
• Track measure and learn from social media
  communications in action
The Social Media Revolution
“Social Media is
                    no longer new.”
                                           --Heather Mansfield




Source: Mansfield, Heather (2012). Social Media for Social Good.
Where
do you show
up online
personally?
MYTI Developing Coalition Presence
Identity & Presence




    Where do you show up online?
    Purpose? Intention?
Deb roy images




http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html
What
is the focus
of your
coalition
 work?
What
 does your
 coalition
  do in the
community?
Why
is social media
 important
to coalition
 Presence?
MYTI Developing Coalition Presence
Ripples of
Influence
MYTI Developing Coalition Presence
Coalition Presence
Find things online             Keep up-to-date




Share Ideas, Resources,
And experiences           Nurture Networks
Where
to begin?
Outline Your
The Social Media Path
                                    Process                    Refine Your
                                                                Practice
                                                                      Track Your
                                                                      Metrics

                           Develop Your
                              Plan                 Listen
                                                             Find Your
                                                            People
                        Find Your
                        Place
                                                             Clarify Your
                                                            Purpose
Clarify Your
PURPOSE
"The question for most of us is not if we
will use the technologies of our age,
from cell phones to social media, the
question is how can we do so with
mindfulness, meaning, and wisdom?"
                         –Soren Gordhamer
                          Wisdom 2.0 Summit
MYTI Developing Coalition Presence
MYTI Developing Coalition Presence
Practice Maturity Scale
What
did you learn
  from
the audit?
MYTI Developing Coalition Presence
POLO!

Find Your
PEOPLE
Now for some ..

  Digital
  Diggin’
Who are your people?




Make a list …
Where are your people?
RSS
RSS Reader
LISTEN
It was impossible to get
    a conversation going,
everybody was talking too much.
                     --Yogi Berra
Vanity Search



What
is being
 said about
  you
 online?
Your Name Here
Your Name Here
1

               How wide
               to cast your
               net?
Your Name Here


2

              How often?
Your Name Here




3   Your email address
The Listening Template
Find Your
PLACE
Social media isn’t just about new widgets and
gadgets like Twitter and Facebook. It’s about a
rapidly evolving culture, and a fundamental
shift in communications, community building
and decision making. To succeed in the 21st
century, you need to know what this is all
about, and how you can align your work in this
new era.
                                   --Lisa Colton
                                     Darim
How do we pick our tools?
Create Your
Social Media Formula
MYTI Developing Coalition Presence
Where to show up online?
              Web
              site
Profile Musts

                 Coalition Info
Coalition Name
                 Landing Page


 Your Avatar     Coalition Bio
Develop Your
  PLAN
No amount of careful
planning can ever replace
       dumb luck!
What do we post about?
                     Web
                     site

   Meetings                  Conferences
              Reports                   Events
                           Stories
              Data
                        Editorial
    Face-
                                          Blog
    book
            Trainings        Articles
To what degree?
Social Media Action Plan
Who? Posts what? When? Where? Results?
Alicia   Red Ribbon Week   Insert date(s)   Facebook   [insert metrics]

Kathy    RRW History       Insert date(s)   Blog       [insert metrics]

Jake     Community Event   Insert date(s)   YouTube    [insert metrics]




  Establish a Social Media Communications Team
Outline Your
PROCESS
Social media is bigger than the
  message
It is the interaction …

WithPEOPLE
About your MESSAGE
• And their RESPONSE
• All the TIME
Through many
CHANNELS
interesting
Give ‘em something toV about
                      talk
Curation is …


…the organizing, filtering and making
sense of information on the web and
sharing the very best with your network.
                            --Beth Kanter
Interactions …
             Digg RT
  Like Comment    Tweet
“Friend”          Text
 Follow   Update

    … make media social!
Refine Your
PRACTICE
Practice makes better
if not perfect.
            – K. D. Paine
Guidelines & Policies
If you make   Apologize, genuinely
a mistake …              Move on.
Track Your
METRICS
Engagement is a way to
 determine whether you’re
having a dialog or just yelling
     ever more loudly.
                     --K. D. Paine
MYTI Developing Coalition Presence
From here forward …
•   Personal experience counts
•   Make the invisible visible
•   Practice influence (let go of control)
•   Create feedback loops & measures
•   Make meaning of what you find
•   And the “beat goes on”
Unless someone like you cares a
  whole awful lot,
nothing is going to get better.
  It’s not.
                      --Dr Seuss
                      The Lorax
The more you read,
the more things you know.
The more you learn,
the more places you'll go.
                    -Dr. Seuss
Resources from Today
               http://bit.ly/MYTI2012



http://bit.ly/MYTI2012
PrevChat


 For more Information & Instructions
http://www.prevchat.com/
Photo Citations
•   David Wilcox, Designing for a Civil Society describes network structures (creative commons)
•   Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
•   Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
•   Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
•   Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg

•   All other images were developed from scratch or via paid subscription from istockphoto.com
    or shutterstock.com
References & Resources
•   Netvibes at http://www.netvibes.com
•   Twitter at www.twitter.com
•   Google Alerts at http://alerts.google.com
•   TweetStats at www.tweetstats.com
•   A Coalition Social Media Communications Audit
    http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc
•   The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below
•   Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA
•   DanversCARES http://danverscares.org/
•   CADCA Institute Social Media Primer http://www.cadca.org/somewiki
•   Coalition Social Media Guidelines Sample
    http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
•   K. D. Paine Blog Post http://kdpaine.blogs.com/kdpaines_pr_m/2010/01/measuring-engagement-
    is-just-another-term-for-measuring-
    relationships.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Kdpai
    nesPrMeasurementBlog+%28KDPaine%27s+PR+Measurement+Blog%29
•   The Birth of a Word http://youtu.be/RE4ce4mexrU
•   The Social Media Revolution http://youtu.be/0eUeL3n7fDs
•   Workshop Resources bundled here http://bit.ly/SoMeForum2012
This presentation is licensed under CREATIVE COMMONS.
     This means you can use it, or parts thereof, as long as appropriate
attribution is given and your resulting product is made available under this
same license. The license prohibits using this presentation for commercial
purposes. A list of citations and links is included for your reference and use.
      Please cite all creative commons photos to the original source.



                             Suggested Attribution:
Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Mid-Year Training
Institute, July, 2012, Nashville, TN

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MYTI Developing Coalition Presence

  • 1. CADCA Mid-Year Developing Training Institute Your Coalition’s July, 2012 Social Media Presence LaDonna Coy, MHR, CPS, CDLA
  • 2. LaDonna Coy MHR, CPS, CDLA Clients/Partners It will always be about • CARS • CSAP people first. Words are loose • CADCA Institute bridges of intention, and we • Collaborative Conversations • Kansas AAPS/BHS use them to connect our • Kansas Prevention Network ideas to other good people. • Kansas Family Partnership • Eagle Ridge Institute --Chris Brogan • Free Spirit Publishing • Learn Resource Network Primary Prevention • MIPH • ODMHSAS Capacity building • Omega Point International Social media communications • Oregon Research Institute • Paxis, Inc Online learning • PIRE • Safe & Caring Schools www.technologyinprevention.com • 2 Wisconsin Clearinghouse www.ladonnacoy.com
  • 4. What made you choose this workshop?
  • 5. Learning Objectives • Define "presence" and what it means to your coalition • Map community partners, stakeholders and supporters • Establish a listening post • Design interaction to close the gap between online and offline presence • Outline a routine and plan for interaction and reflective practice • Track measure and learn from social media communications in action
  • 6. The Social Media Revolution
  • 7. “Social Media is no longer new.” --Heather Mansfield Source: Mansfield, Heather (2012). Social Media for Social Good.
  • 8. Where do you show up online personally?
  • 10. Identity & Presence Where do you show up online? Purpose? Intention?
  • 12. What is the focus of your coalition work?
  • 13. What does your coalition do in the community?
  • 14. Why is social media important to coalition Presence?
  • 19. Find things online Keep up-to-date Share Ideas, Resources, And experiences Nurture Networks
  • 21. Outline Your The Social Media Path Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
  • 23. "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" –Soren Gordhamer Wisdom 2.0 Summit
  • 27. What did you learn from the audit?
  • 30. Now for some .. Digital Diggin’
  • 31. Who are your people? Make a list …
  • 32. Where are your people?
  • 35. It was impossible to get a conversation going, everybody was talking too much. --Yogi Berra
  • 36. Vanity Search What is being said about you online?
  • 38. Your Name Here 1 How wide to cast your net?
  • 39. Your Name Here 2 How often?
  • 40. Your Name Here 3 Your email address
  • 43. Social media isn’t just about new widgets and gadgets like Twitter and Facebook. It’s about a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. --Lisa Colton Darim
  • 44. How do we pick our tools?
  • 47. Where to show up online? Web site
  • 48. Profile Musts Coalition Info Coalition Name Landing Page Your Avatar Coalition Bio
  • 49. Develop Your PLAN
  • 50. No amount of careful planning can ever replace dumb luck!
  • 51. What do we post about? Web site Meetings Conferences Reports Events Stories Data Editorial Face- Blog book Trainings Articles
  • 53. Social Media Action Plan Who? Posts what? When? Where? Results? Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics] Kathy RRW History Insert date(s) Blog [insert metrics] Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
  • 55. Social media is bigger than the message It is the interaction … WithPEOPLE About your MESSAGE • And their RESPONSE • All the TIME Through many CHANNELS
  • 57. Curation is … …the organizing, filtering and making sense of information on the web and sharing the very best with your network. --Beth Kanter
  • 58. Interactions … Digg RT Like Comment Tweet “Friend” Text Follow Update … make media social!
  • 60. Practice makes better if not perfect. – K. D. Paine
  • 62. If you make Apologize, genuinely a mistake … Move on.
  • 64. Engagement is a way to determine whether you’re having a dialog or just yelling ever more loudly. --K. D. Paine
  • 66. From here forward … • Personal experience counts • Make the invisible visible • Practice influence (let go of control) • Create feedback loops & measures • Make meaning of what you find • And the “beat goes on”
  • 67. Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. --Dr Seuss The Lorax
  • 68. The more you read, the more things you know. The more you learn, the more places you'll go. -Dr. Seuss
  • 69. Resources from Today http://bit.ly/MYTI2012 http://bit.ly/MYTI2012
  • 70. PrevChat For more Information & Instructions http://www.prevchat.com/
  • 71. Photo Citations • David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/ • Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/ • Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg • Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg • All other images were developed from scratch or via paid subscription from istockphoto.com or shutterstock.com
  • 72. References & Resources • Netvibes at http://www.netvibes.com • Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below • Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA • DanversCARES http://danverscares.org/ • CADCA Institute Social Media Primer http://www.cadca.org/somewiki • Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx • K. D. Paine Blog Post http://kdpaine.blogs.com/kdpaines_pr_m/2010/01/measuring-engagement- is-just-another-term-for-measuring- relationships.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Kdpai nesPrMeasurementBlog+%28KDPaine%27s+PR+Measurement+Blog%29 • The Birth of a Word http://youtu.be/RE4ce4mexrU • The Social Media Revolution http://youtu.be/0eUeL3n7fDs • Workshop Resources bundled here http://bit.ly/SoMeForum2012
  • 73. This presentation is licensed under CREATIVE COMMONS. This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source. Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Mid-Year Training Institute, July, 2012, Nashville, TN

Notas del editor

  1. Download to play from laptopLocate entry pointSet up the clip Creative commons licensed http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html
  2. Topic, issue?
  3. Source: http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/
  4. Source: http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/
  5. Source photo: http://farm1.static.flickr.com/73/180244645_b652a06295.jpg
  6. Photo Source: http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg