"Why is workplace design becoming important from a managerial perspective - Lessons from coworking and more"

1. Why is workplace design becoming
important from a managerial perspective
(lessons form co-working)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

2. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Photos by Lars Turnjbork
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

3. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Photos by Lars Turnjbork
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

4. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
These pictures reveal:
Traditional XXTh Century work environments
for
Traditional XXTh Century Corporations
1-Hierarchical (top down)
2-Analogical (based on presence)
3-Statical (based on place)
4-Individualistic (based on competition)
5-Exclusionary (based on work)
6-Mono-stylish (based on patterns)
7-Product-oriented (based on efficiency)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

5. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
What kind of companies and business models
are appearing within the XXIst Century?
1-Community-based (bottom up)
2-Digital (based on virtuality)
3-Flexible (based on mobility)
4-Collaborative (based on sharing)
5-Inclusive (based on working+living+learning)
6-Multi-stylish (based on multiculturality)
7-Knowledge-oriented (based on effectiveness)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

6. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Can corporations from XXth Century adapt
to the new XXIst conditions?
Mainly through a new design of their work environments
that can provoque a shift in the way they work
From Hierarchy to Community
Analogical to Digital
Statical to Flexible
Individualistic to Collaborative
Exclusionary to Inclusive
Mono to Multi-stylish
Product to Knowledge
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

7. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
What benefits does this new way of working
bring to the company?
TALENT ATTRACTION
INNOVATION
Community BRAND ENHANCEMENT
Digital
WORK AND LIFE
Flexible BALANCE
Collaborative
CORPORATE
Inclusive RESPONSIBILITY
Multi-stylish
MARKET LEADERSHIP
Knowledge-
oriented INDIVIDUAL VALUE
EMPLOYEE COMMITMENT
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

8. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
How are the employees of top performing companies
working on a daily basis?
Office working is no longer and eight-hour schedule
tied up to our chair…
Studies reveal Five Major Working Modes:
CONCENTRATING SOCIALIZING
PERFORMANCE
LEARNING
EXCHANGING
REFRESHING
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

9. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Where in the world can corporations look for
organizations or institutions that are already and simultaneoulsy
Communal Concentrate
Digital Socialize
Flexible And where
Learn
Collaborative their members Refresh
Inclusive can better Exchange
Multi-stylish
Knowledge-oriented
Co-Working Spaces!
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

10. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Co-Working Spaces not only have the
characteristics of XXIst companies but are also…
Incubators
Start Ups themselves
Venture Labs
Entrepreneur meeting points
Creators of Real Estate Value
Serendipity Accelerators
Cool places!
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

11. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Corporations are learning specific issues form
the co-working world:
How to stimulate creativity
reduce operating costs
reduce carbon usage
reduce useless space
increase gathering spots
increase relational nexus
increase the employee morale
increase sense of community
increase effectiveness
increase happiness
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

12. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
Co-Working Spaces have other values on top of
the ones mentioned:
Open Source Genetics
Transparency
Accessibility
Participation
User Control
Will corporations
Co-living learn from this
Outsourcing
Nomadism values, too?
Copy-leftism
Reciprocity
Anyway…
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.

13. Why is workplace design becoming important from a managerial perspective (lessons from co-working)
The World is Watching You!
(Thank you very much)
Guzmán de Yarza Blache, Architect
Director of the Master in Work Space Design by the IE School of Architecture.