Testing tools and AI - ideas what to try with some tool examples
Analysis of Thai’s mobile operators’ strategies - Presentation
1. IK2514
Wireless Infrastructure Deployment & Economics
Homework 2
Analysis of Thai’s mobile operators’ strategies:
AIS (AIS & DPC) & True (True Move)
Laili Aidi (aidi@kth.se)
Communication Systems, School of ICT, KTH
2. Network Related Strategies
pectrum
S
AIS: Spectrum re-farming & targeting IMT band vs.
True Move: Lightning movement using GSM-850
eployment
D
AIS: Capital city & major rural cities vs.
True Move: International & tourist areas - MRT route, Pataya, Puket & Chiang Mai
3. Business Related Strategies
alue Chain
V
Ecosystem model: Subsidiary Company (AIS) vs. Network Company (True Move)
Retail distribution, portal, reseller
roduct
P
AIS: Tariff Plan packages / Price differentiation vs.
True Move: Bundling packages / Business model differentiation
AIS: QOS based price - lowest onward to outside network vs.
True Move: Lowest price - lowest within the network
ustomer Segmentation
C
Both have declination in ARPU, but True suffers with lowest ARPU & sharp drop
AIS: Corporate and SME customer vs.
True Move: Low budget customer