2. SCORE®Counselors to America’s Small Businesses Welcome to SCORE, Los Angeles 400 Chapters nationwide Over 11,000 Volunteers Active & Retired Entrepreneurs and Executives Serving over 360,000 Clients
3. Our Mission To provide professional guidance and information to maximize the success of America’s existing and emerging small businesses. We create Success Stories…
5. Please hold all the questions till the end when we’ll do an open Q & A session for all your questions. kiwi@seokiwi.com
6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. AvinashKaushlik, Analytics Evangelist, Google.
7. Covering Today. The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!
8. WHAT IS SOCIAL MEDIA? Social Mediadescribes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.
39. Set Goals, Track ROI 10 Engagements a day (20 minutes) 50 (5 days a week x 4 = Month ) 200 Engagements a Month 20%(conversion rate) 40Mth 10%Turn into Clients = 4 New Clients a Month 4 x 5,000 = $20,000
40. Listen Offer great help/advice, don’t over sell!! Re-Tweet useful information Add some humor Be consistent, it’s a marathon not a sprint. Twitter Etiquette
46. #1 – There’s No ROI #2 – Social Media is Still Too Young #3 – We Need To Control Our Message Overcoming Objections
47. You can’t really put a $ amount on customer caring. #1 There’s No ROI
48. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model. #1 There’s No ROI (cont.)
49. #1 There’s No ROI (cont.) No exact number but In my experience and in those that I’ve studied right now you can expect about $3 - $4 ROI on each social member per year. $22,700,000 x $3 = $68 Million * Not official Numbers, estimates only
55. #2 – Social Media is still too young (cont.) 1980’s – 1990’s Zagat was it!!! 2004– Yelp is formed 2007 – Yelp reports 5 Million Unique Visits 2008 – Zagat try’s to sell for $200 million (no takers) Aug 2009 – Yelp reports over 25 million unique visitors Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. Dec 2010 – Zagat get’s back in the game V’s
56. #3 - We need to control our message What if someone says something bad about us?
57. #3 - We need to control our message (cont.) So What!
58. #3 - We need to control our message (cont.) You can’t control your message . . .
64. www.wefollow.com www.mashable.com www.socialmediaexaminer.com Webinars … www.internetmarketingclub.org www.hubspot.com/marketing-webinars/ People to follow … Follow Me! @seo_kiwi
65. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance between themselves and their competition. Gary Vaynerchuck Quotes
66. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care. It’s a marathon not a sprint. Social Media takes time not money. Final Thoughts . . .
67. Workshops Offering ongoing workshops including; Starting Your Own Business Creating a Successful Business Plan Financing Your Business Marketing Franchising Internet Marketing & Social Media Promoting and Protecting Your Invention And Others Check out our Workshop Schedule at SCORELA.ORG
68. Services Face-to-face counseling at no charge Email counseling at no charge Business workshops - nominal cost Website resources at www.scorela.org Free presentations from highly successful entrepreneurs Thank you for coming
