1. Lakshminarasimhan H
12/73, Dhanahari Illam, Thiruvalluvar Salai, Tharamani
CHENNAI - 600113
lakshminarasimhan_h@yahoo.co.uk
91-44-22432835, 9444561542, 9677295037
PROFESSIONAL SUMMARY
A seasoned professional with over Five + years of SAP CRM, SAP DBM, SAP ECC 6.0 and MS CRM,
Implementation experience and 15 years of functional experience comprising CRM Process
Implementation, Sales Funnel Management, Channel Management, Administration, Industrial
Sales, Technical Guidance, Product Management, Marketing & Corporate Initiatives
An MBA graduate from College of Engineering, Guindy, Anna University with Mechanical
Engineering from Coimbatore Institute of Technology, Coimbatore
Trained in SAP CRM, SAP DBM, SAP SD and MS Dynamics CRM 4.0 Applications
Have 4 Full life cycle implementations with multiple rollouts
Played developer role in the MS CRM 4.0 implementation project
Good practical experience and theoretical knowledge on SAP CRM, DBM and SD Modules
Played a major role in the business definition, requirement, analysis, develop system solutions,
creation of Business Blue Print with the implementation partners
Provided/worked for support/ documentation and facilitated User Acceptance Test and training
at the dealerships
Provided technical knowledge/trouble shooting on available solutions to business problems that
are available in SAP
Served as the (SPOC) principal point of contact for the design of new processes/enhancements
for CRM, DBM and Sales and Distribution Application
Worked closely with the implementation partners M/s HCL, M/s HP, M/s TCS and with the
functional team, as a focal point, troubleshooter and co-ordinator
Have exposure to Tendering, Key Account Management, Corporate Initiatives, Market
Information, Procurement, and Factory Operation
Maintained timely communication with the business users regarding support issues, incidents
and maintained ZERO escalations
Possess strong analytical ability. Can develop rapport and work with all levels of the
organization. Good in team building, coaching and mentoring
A keen planner, strategist & implementer with demonstrated abilities in devising activities as
per the product handled from time to time
Proficiency in augmenting the business volumes and cultivating relations with the existing client
base to accelerate revenue returns & growth
An effective communicator with excellent relationship building & interpersonal skills
Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented,
with Never Say NO and Can Do Attitude
Won appreciations from principals, dealers and project implementation team for the support
and the solutions rendered
EDUCATION
B.E. (Mechanical) in 1989 from, Coimbatore Institute of Technology, Bharathiar University,
Coimbatore
MBA (Marketing) in 1991 from, College of Engineering, Guindy, Anna University

2. Lakshminarasimhan H
Other Qualification(s) / Certification(s) / Programme(s) attended
Microsoft Dynamics Professional Certification – CRM 4.0 Applications
Trained in SAP CRM
Have got training in TQM Program
Computer Skills:
CRM : SAP CRM 7.0 (including CIC), MS DYNAMICS CRM 4.0
ERP : SAP ECC 6.0 : Exposure to Modules: SD, MM, CS
: SAP DBM 7.0
Office Automation Tool : MS Office
Operating Systems : Windows 98/2000, XP
GUI Tools : Visual Basic
Database : MS – Access
IT Skills & Projects Handled
About The Client:
Client M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd., is a J. V and is a green
field project in the earth moving equipment industry space. The entire sales process, infrastructure,
manpower requirement etc., was defined from the zero level. The call centre and pan India dealership
network completes the picture.
PROJECT: SAP CRM Implementation
Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd.,
Role : Core Team Member – Divisional Manager Marketing CRM
Duration : May 2011 to till date
ERP : SAP CRM 7.0
Project : SAP CRM Implementation & Support for the dealer sales operation -
presales/marketing lead generation, lead management, opportunity
management, sales funnel management and customer interaction centre
activities for both presales and post sales
Roles and Responsibilities:
Was instrumental in gathering the business process requirements specific to earth moving
equipment industry
Was actively involved in the analysis, discussion, preparation of the Business Blue Print and
identification of gaps and decide on the mitigation procedures
As a steering committee member was instrumental in ensuring the land mark dates were
adhered to major extent and the deviation lists were reviewed periodically

3. Lakshminarasimhan H
Defined and identified the nuances of the CRM Process and mapped them to the SAP CRM and
wherever required developmental activities were taken
Gave paramount importance to the end user training and devised a training methodology
suitable for the dealership that ensured absorption and adherence to the process
Was instrumental in defining and designing the user friendly Call Centre’s Business Blue Print
(Project Under Testing and Implementation)
PROJECT: SAP DBM Implementation
Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd.,
Role : Core Team Member – Divisional Manager Marketing CRM
Duration : May 2011 to till date
ERP : SAP DBM 7.0
Project : SAP DBM implementation & Support for the dealer operation for equipment
sales, parts operation and service operation
Roles and Responsibilities:
Collected information from all the stake holders (sales, parts, service and dealers), prepared the
base document upon which the current SAP DBM was designed/customized
Engaged actively in the Business Blue Print preparation, for the different phases of
implementation
As a steering committee member ensured the land mark dates were adhered to by all stake
holders to major extent and the deviation was kept minimum
Identified and defined key processes peculiar to the Construction Equipment industry and same
was adopted in the DBM
Given the importance of the end user training, a training methodology was designed to the end
users specific to the dealership for absorption and adherence to the process
Defined the authorization for operational roles at the dealership
PROJECT: SAP ECC6.0 / SD Module Implementation
Client : M/s Ashok Leyland John Deere Construction Equipment Company Pvt., Ltd.,
Role : Core Team Member – Divisional Manager Marketing CRM
Duration : May 2010 to till date
ERP : SAP ECC 6.0 – SD & CS Module
Project : SAP ECC 6.0 Implementation & Support to the OEM operation for Equipment
sales, Parts sales, Service / Warranty requirement
Roles and Responsibilities:
Identified and defined the various business operational/scenarios. Business process
requirements for equipment sales, parts and service operations were identified and
documented
Analyzed business requirements and was actively involved in the preparation of the Business
Blue Print

4. Lakshminarasimhan H
Due to the active participation and co-ordination with principals, user departments and
implementation partner S D module was confirming to the land mark dates
Provided full support to the implementation partners and ensured that the GO LIVE was smooth
and the transition less painful for the end users
Provided the training and support to the end users and prepared user manual for the purpose
Due to evolving business, redefined the business requirement time to time and ensured that the
business adopts the system and usage
NOTE:
All three projects are now concurrently from being implemented and now in support phase
At present working on the interfacing of the OEM and DBM system
Based on the business requirement ensured matching order types in both the systems
Business Blue Print of CIC completed and is now in designing and testing phase
PROJECT: MS CRM Implementation
Client : M/s GMMCO Ltd.,
Role : Core Team Member/Developer – Dy., Divisional Manager MSS
Duration : Oct 2006 to March 2010
CRM : MS Dynamics CRM 4.0
Project : Sales Funnel Management Implementation & Support
Roles and Responsibilities:
As a part of the global Caterpillar policy got trained in the SFM implementation process, set up
Microsoft CRM Environment, demonstrated and trained the end users
Lead HCL CRM team to implement CRM system for business units/multiple rollouts
Gathered end-users’ business requirements and translated them into CRM Application functions
performed gap analysis and designed to complete the business requirements
Gathered business requirement needs were translated into Microsoft Dynamics CRM functions
Provide end-users’ training for CRM system and developed training kit/user guide and provided
post deployment support for MS CRM Usage
Customised the operational requirement to match the business process
Developed dynamic system by which the projects can be tracked across the territory with
Customised Project Module supported by one to one mapping and matching workflow
Prepared customized reports to monitor the progress of the SFM adoption and compliance
Customised Product and price list
Developed pricing conditions for different plants/depots with Standardised quotation formats
Designed workflow for different scenarios to provide alerts to the users as per the agreed
matrix
Developed and maintained the Sales Literature
Develop and maintain the dashboard, Co-ordinated with the principal on the software issues
Established the operational metrics and ensured that the metrics were met by the engineers
which is also reflected in their Balance Score Card

5. Lakshminarasimhan H
Responsible for the preparation of collaterals, organize demos/campaigns and handled
Integrated Solutions Fair (ISF)
Created and ensured that campaign management was put in place in CRM and the data was
captured in ISF conducted by GMMCO at Hyderabad
Was solely responsible for the Business Development, Execution of Marketing Strategies. The
Job involves traveling, coordination between the H. Q and the field, Monitoring of Competition,
Forecasting, Budgeting, Pricing and Sales Strategies including the new product introduction.
TRAVERSED CAREER PATH.....
 Dy Divn. Manager M.S.S, CRM Administrator – M/s GMMCO LIMITED, Chennai – Oct ’06 to
April’10
 Manager - Product Management - DG Sets - M/s GMMCO Limited, Chennai – Oct’03 to Sep ’06
 Marketing Manager Projects - M/s Universal Enterprises, Manama, Bahrain – Oct ’02 to Jul ’03
 S. In Charge - M/s Larsen & Toubro Limited, Chennai – Jun’95 to Aug ’02
 Sr. Sales Executive - M/s Parry Engineering & Exports Limited, Chennai – Oct ’92 to May ’95
 Sr. Sales Executive - M/s Sunstar Lubricants Limited, Chennai – Jun ’91 to Sep ’92
KEY RESULT AREAS
TECHNICAL
 Providing pre sales support, consultancy, identification/development of new streams for
revenue growth
 Managing activities pertaining to negotiating/finalization of deals (techno commercial) for
execution of sales
 Handled the product support activity of CAT products meeting the exacting customer
requirements
 Closely monitoring the order execution and ensuring the installation, commissioning and the
start up is lined as per the customer requirement
 Overseeing operations for improvement in existing products based on market trends &
requirements
 Interacting with clients to understand their requirements for coordinating the entire product
development including requirement analysis, finalizing specifications
 Analyzing & reviewing the market response/ requirements and communicating the same to the
engineering teams for coming up new applications
 Provide technical service support to clients and resolving their issues/ concerns
 Conducting training programmes & attend seminars to disseminate the industry information
COMMERCIAL
 Planning marketing/ product positioning activities to achieve the budgeted figures and review
periodically
 Planning, budgeting & controlling the complete operations. Effective utilization of the inventory
and judicious implementation the financial control
 Developing relationships with key decision-makers in target organizations for business
development

6. Lakshminarasimhan H
 Closely work with the OEMs and understand the End Users requirements and suggest the most
viable product range and cultivating relations with them for securing repeat business
 Maintaining relationships with customers to achieve repeat/ referral business
 Conducting competitor analysis by keeping abreast of market trends and competitor moves to
achieve market share metrics
CAREER LANDMARKS
 Implemented SAP CRM, DBM & ECC 6.0 SD in Ashok Leyland John Deere
 Commenced the call centre operation in Ashok Leyland John Deere
 Implemented MS CRM and Sales Funnel Management in GMMCO
 Ensured that the change management is fully absorbed and the key metrics were adhered to
 Successfully handled and executed the India's largest gas compression packages - 5 Nos. 4000+
BHP engines. Team size - 5 engineers. A/c Clough Project for M/s Dresser Rand, end user M/s
ONGC, Odalarevu
 Developed the gas engine business and have ensured that all major packagers in India patronize
CATERPILLAR Gas Engines ensuring 95%+ market share
 As manager EBG - handled a team size of 38, with 3 offices and stores at A P and effectively
improved the morale and productivity of the personnel
 Secured order for Formworks from PERI Gmbh at Bahrain
 Effectively Collected and executed export orders from Singapore - for DDC Engines
 Built the rapport with CDSS reps. and got the best service for the customers at the places of
operation at Vijayawada, Vizag and Hyderabad
 Established the dealership for the southern states of Tamilnadu, Andhrapradesh and Karnataka
for the Radiator Coolant. Brand 'GOLDEN CRUISER'
PERSONAL DETAILS
Date of Birth : 10th November 1967
Marital Status : Married
Languages Known : English, Tamil, Hindi, Telugu and Kannada
Contact Nos. : 91-44-22432835, 9677295037, 9444561542
Email : lakshminarasimhan_h@yahoo.co.uk
HOBBIES & INTERESTS
My hobbies include reading, listening to music. Interested in travelling, hiking and gardening
SLOGAN CLOSE TO THE HEART
When The Going Gets Tough, The Tough Gets Going
REFERENCE
Will furnish upon request