Content marketing is now the most effective way to attract new clients and customers. But it can't just be any content. It needs to be sticky content - which engages prospects, makes an impact, and inspires them to share. How to create sticky content? This presentation show 11 principles to help make sure your content works harder for you. For more information go to http://www.stickycontentmarketing.com

1. It takes more than just creating content to get results for your
marketing. The content must sticky. It must attract and engage your
audience so they consume and remember it. Here are core
principles to help make your content sticky . . . .
www.stickycontentmarketing.com

2. "Surprise is still the most powerful
marketing tool”
- Harvard Business eReview

3. If you don’t grab people’s attention right away they’re gone. The
Long Reveal doesn’t work like it used to. People don’t have the
time or patience.

4. Look for ways to use cues that trigger associations to the message
you want to convey. Think peanut butter and jelly. "Triggers...lead
people to talk, choose, and use." - Contagious, by Jonah Berger

5. Even complex ideas can be simplified so they are easier to
absorb. If the principles of the atom bomb can be reduced to
E=MC2, you can simplify your message.

6. Specific details stick with people. Use specific
numbers, percentages, places, examples, etc.

7. Trying to explain an abstract message? Add a person. For
example, tell a story about a person who personifies the point you
are making.

8. Pride, fear, joy, anger, envy, desire….they all work. They all make
content more compelling. Even if the topic is dry and abstract look
for places to inject some emotion.

9. Certain struggles and accomplishments inspire awe. The audience
wants to know, "How did they do that?"

10. Take the audience along a journey to see how something new or
different or unusual was discovered. It’s a particular kind of story.
Which brings us to…

11. Stories get results. For example, in fund raising letters, telling the
story of a particular person or family in a tragedy raises far more
money than descriptions of catastrophes.
Check out some of proven plot outlines and see if you can adapt
them, e.g. The Challenge Plot, The Hero’s Journey.

12. Even if the idea you're trying to communicate is abstract, find a
way to show how it is useful to the target audience. Show
practical applications of ideas and concepts.

13. For sticky content marketing,
contact Leon Altman
leon@altmancommunications.com
888-650-9714
www.stickycontentmarketing.com