I

1. Being Digitally Integrated:
Case Study
@landersmatt
Presented By:
Matt Landers, Digital Marketing Strategist

2. So what is a ...
Good question.

3. web.night.mare [web] [nahyt-mair]
noun
Feelings of fear and horror over your web presence
●
A website experience that is intensely distressing
●
●Problems derived from not having a full support web
agency on your side

5. Campaign Goals
1. Awareness of services offered
2. Increase website traffic
3. Build online community
4. Lead generation

6. Campaign Channels
● Direct mail pieces
● Twitter, Facebook, LinkedIn & blogging
● Creative graphics
● Newsletters
● Contest
● Pay-per-click ads

7. Direct Mail

8. DM - Call To Action
● Wake up from your #webnightmare
● Free consultation offer
● Way to generate leads

9. Social Media

10. Visual Content

11. Visual Content

12. Visual Content

13. Visual Content

14. Contest
● Share your #webnightmare
● Win five hours of FREE web services

15. Google AdWords

16. Measurement for Success
● Website traffic up 64%
● Grew social media community
● Generated leads

17. What's your
@landersmatt
@14theories