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14 Theories Inc. #WebNightmare Campaign

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14 Theories Inc. #WebNightmare Campaign

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  1. 1. Being Digitally Integrated: Case Study @landersmatt Presented By: Matt Landers, Digital Marketing Strategist
  2. 2. So what is a ... Good question.
  3. 3. web.night.mare [web] [nahyt-mair] noun Feelings of fear and horror over your web presence ● A website experience that is intensely distressing ● ●Problems derived from not having a full support web agency on your side
  4. 4. Campaign Goals 1. Awareness of services offered 2. Increase website traffic 3. Build online community 4. Lead generation
  5. 5. Campaign Channels ● Direct mail pieces ● Twitter, Facebook, LinkedIn & blogging ● Creative graphics ● Newsletters ● Contest ● Pay-per-click ads
  6. 6. Direct Mail
  7. 7. DM - Call To Action ● Wake up from your #webnightmare ● Free consultation offer ● Way to generate leads
  8. 8. Social Media
  9. 9. Visual Content
  10. 10. Visual Content
  11. 11. Visual Content
  12. 12. Visual Content
  13. 13. Contest ● Share your #webnightmare ● Win five hours of FREE web services
  14. 14. Google AdWords
  15. 15. Measurement for Success ● Website traffic up 64% ● Grew social media community ● Generated leads
  16. 16. What's your @landersmatt @14theories

Descripción

I

Transcripción

  1. 1. Being Digitally Integrated: Case Study @landersmatt Presented By: Matt Landers, Digital Marketing Strategist
  2. 2. So what is a ... Good question.
  3. 3. web.night.mare [web] [nahyt-mair] noun Feelings of fear and horror over your web presence ● A website experience that is intensely distressing ● ●Problems derived from not having a full support web agency on your side
  4. 4. Campaign Goals 1. Awareness of services offered 2. Increase website traffic 3. Build online community 4. Lead generation
  5. 5. Campaign Channels ● Direct mail pieces ● Twitter, Facebook, LinkedIn & blogging ● Creative graphics ● Newsletters ● Contest ● Pay-per-click ads
  6. 6. Direct Mail
  7. 7. DM - Call To Action ● Wake up from your #webnightmare ● Free consultation offer ● Way to generate leads
  8. 8. Social Media
  9. 9. Visual Content
  10. 10. Visual Content
  11. 11. Visual Content
  12. 12. Visual Content
  13. 13. Contest ● Share your #webnightmare ● Win five hours of FREE web services
  14. 14. Google AdWords
  15. 15. Measurement for Success ● Website traffic up 64% ● Grew social media community ● Generated leads
  16. 16. What's your @landersmatt @14theories

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