http://alan-kay.com

1. OPTIMIZE LANDING PAGES By Alan Kay

2. COME FAR ...

3. RECOVERING ...

4. SO … BE GENTLE!

5. OPTIMIZATION MOJO

6. PROFIT FROM MY PAIN

8. SURPRISE!

9. WHO IS THIS GUY?

10. EXPERT?

11. LANDING PAGE?

12. NOT A HOME PAGE!

13. WHY?

14. 10 KEYS

15. VITAL MINDSETS

16. WHAT & HOW TO TEST

17. SURPRISE TIME!

18. MAKE 1 NEW FRIEND

19. WHO IS THIS GUY?

20. EXPERT?

22. LANDING PAGE?

25. NOT A “HOME” PAGE

26. WHY?

30. ANXIETY

31. WHY ARE YOU ASKING ME THAT?

32. WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS?

33. HOW DO I KNOW WHAT YOU”RE TELLING ME IS CORRECT?

34. FRICTION

35. LENGTH OF PATH

36. FIELD LAYOUT

39. 10 KEYS

40. ANSWER THESE: 1

41. WHERE AM I AT? Q :1

42. WHAT CAN I DO HERE? Q :2

43. WHAT AM I GOING TO GET? Q :3

44. WHY SHOULD I DO IT? Q :4

45. Q :5 WHAT IS IT GOING TO COST ME?

46. MAKE IT SIMPLE 2

48. EASY TO READ TEXT 3

50. LOOK OFFICIAL 3

53. JUSTIFY GRAPHICS 4

55. BE SPECIFIC 5

56. The “Monster traffic formula blueprint” report has been downloaded 78,897 times.

57. SUMMARIZE OFFER 6

59. BOLD KEY BENEFITS 7

61. WORTHY BUTTON TEXT 8

64. VALUE PROPOSITION 9

65. WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?

66. “ Pizza delivered in 30 minutes or it's free. ”

67. HOT COPY 10

68. IF YOU CAN WRITE HOT COPY … WRITE IT

69. IF YOU SUCK... HIRE SOMEONE

70. IF YOU DONT LIKE SPENDING $'S … STUDY COPYWRITING

71. MINDSET

72. FOLD OBSESSION

73. CONVERSATION

74. WHAT & HOW TO TEST

75. FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION

76. RELIEVING ANXIETY EXAMPLES:

77. DISPLAY THIRD-PARTY SEALS 1

78. DISPLAY PROFESSIONAL CERTIFICATIONS 2

79. DISPLAY YOUR PHONE NUMBER 3

80. DISPLAY AWARDS 4

81. REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5

82. INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6

83. INCLUDE PICTURES OF YOU WITH EXPERTS 7

84. DISPLAY POPULARITY 8

85. PROVIDE A VIDEO DEMONSTRATION 9

86. THE LIST COULD GO ON AND ON AND ON … THINK! X

87. USE GOOGLE WEBSITE OPTIMIZER

88. FINAL WORDS

89. MAKE IT HAPPEN

91. QUESTIONS